23 Top Gamification Software For Marketing And Beyond

25 Top Gamification Software For Marketing And Beyond | Brame

There are many popular and up-and-coming gamification platforms designed to make it easier for non-technical users to add gamification elements to almost any part of their work and personal lives.

In this post, we focus on:

  • Understanding gamification software
  • The various types of gamification software and examples
  • How to choose a gamification platform that suits your needs

How Does Gamification Software Work?

Gamification is defined as adding game elements to non-game contexts. This includes educational and training environments, business processes, ecommerce, and more.

Gamification software enables non-technical staff to create and manage built-in gamification solutions.

Some gamification platforms enable integrations with other business tools, such as customer relationship management (CRM) software, automation platforms, and customer rewards programs.

Various types of gamification platforms enable users to design or customize branded games, educational games, and other video games for research purposes. Let us look at a few of these platforms and their main features, benefits, and drawbacks.

5 Different Types Of Gamification Software:

Marketing Gamification Software

These platforms focus on engaging customers, driving brand awareness, generating leads, and enhancing overall marketing campaign performance. Implementing a marketing gamification strategy can help your marketing team understand your customers better by generating first-party data.

Besides its use in market research, gamification is also widely used by academia and companies to conduct research into people’s demographics, behaviors, and preferences. These additional gamification and interactive content platforms offer a range of features and benefits to garner consumer data.

Benefits Of Marketing Gamification Software | Brame
The Benefits Of Marketing Gamification Software

3 Marketing Gamification Platforms:


Brame Software
Brame Software

Our marketing gamification platform provides easy-to-use, drag-and-drop gaming elements for creating customized branded games. You can embed your custom games anywhere on your website as mini-games or host them on a dedicated page with a unique link.

Brame’s toolset focuses on customer engagement, lead generation (lead gen), and conversions but can also be used for internal marketing initiatives and customer service.

As an enterprise gamification platform, Brame incorporates game mechanics, social-sharing elements, and reward management to motivate and engage customers. You can access performance and results on a real-time analytics dashboard and tweak your games to increase user engagement.

Brame’s platform is designed to be adaptable and flexible to various business objectives. It can be used to optimize sales efforts, create customer loyalty programs, and run marketing promotions.

Brame’s Features

  • Customizable no-code gamification elements
  • Social elements for increased engagement
  • Real-time performance tracking and analytics
  • Integration with CRM and sales enablement tools
  • Ready-to-use game templates for various industries and objectives
  • Built-in rewards management

Brame’s Pros And Cons

  • User-friendly, drag-and-drop interface
  • Customizable to suit different business objectives
  • Offers valuable insights and analytics
  • Easily integrates with existing systems
  • Pre-built game templates make it easy to set up branded games
  • May require one-time setup and customization (Brame provides a service for this)


Shortstack Software | Brame
Image Source: ShortStack

This platform allows users to create and manage marketing campaigns such as contests, giveaways, quizzes, and more. These can be embedded or added as pop-ups on your website. You can also opt to host your games on a custom domain. ShortStack offers in-depth campaign analytics to measure success and inform your future gamification strategies.

ShortStack’s Features

  • Customizable templates for a variety of campaigns
  • Email marketing and integrations with popular email service providers
  • Detailed analytics

ShortStack’s Pros And Cons

  • Versatile for different marketing objectives
  • Integrated email campaign management in one platform
  • Complex system with steep learning curve
  • Lengthy setup and customization process


Drimify Software | Brame
Image Source: Drimify

Providing different tools such as competitions, surveys, polls, and interactive content, Drimify is a gamification platform suitable for multiple contexts. It offers detailed analytics to measure and evaluate user engagement and campaign performance.

Dimify’s interactive elements and leaderboards help increase user engagement, instilling a sense of competition and motivation among users. The platform also enables businesses to incentivize actions with points and rewards.

Drimify’s Features

  • User engagement tools
  • Comprehensive analytics
  • Leaderboards
  • Rewards and points

Drimify’s Pros And Cons

  • Many game categories and templates
  • HTML5 game builder
  • Whitelabelling option
  • Less intuitive and more challenging to navigate
  • Limited customization
  • Limited integration options

Sales Enablement Gamification Software

Sales-focused platforms motivate and engage sales teams, drive individual and team performance, and improve sales training and readiness. These types of gamification platforms push for revenue growth by creating a sense of competition and peer recognition.

When sales executives are motivated to outperform their teammates and gain rewards and recognition for their efforts, sales targets are met and the customer base grows. Using gamification software to facilitate this keeps competition friendly and fair.

6 Sales Enablement Gamification Software:


Hoopla Software
Image Source: Hoopla

This is a powerful gamification platform that leverages data-driven motivation to engage and energize sales teams. Hoopla was recently acquired by the employee experience platform Raydiant.

By incorporating real-time performance metrics, leaderboards, and customizable contests, Hoopla encourages friendly competition and fosters a high-performance sales culture.

Hoopla’s Features

  • Real-time leaderboards and performance tracking
  • Customizable contests and challenges
  • Integration with CRM and sales enablement tools

Hoopla’s Pros And Cons

  • Enhances sales team motivation and engagement
  • Drives friendly competition to increase performance
  • Easy to set up and integrate with existing systems
  • Flexibility to be used for customer engagement
  • It may not be suitable for smaller, remote-working teams
  • Lacks customization features compared to other platforms


Leveleleven Software
Image Source: LevelEleven

With a focus on critical sales behaviors, LevelEleven enables managers to create competition and incentives based on these behaviors. This sales performance management platform incorporates gamification to drive sales team motivation and productivity. 

LevelEleven’s Features

  • Sales performance management
  • Customizable competitions and incentives
  • Real-time leaderboards and reporting
  • Personalized scorecards, real-time broadcasts, and data-driven training

LevelEleven’s Pros And Cons

  • Focuses on key sales behaviors for maximum impact
  • Encourages healthy competition among team members
  • Offers real-time insights into sales team performance
  • It can be used for customer retention campaigns
  • Limited scope (sales performance management)
  • Interface complexity may be off-putting for users
  • It may not be suitable for smaller sales teams


Influitive Software
Image Source: Influitive

As a customer advocacy platform, Influitive can be used to drive customer engagement and loyalty. While not strictly a sales and marketing gamification tool, Influitive’s platform helps companies manage their brand advocates who can support and amplify marketing and sales efforts.

Influitive’s Features

  • Customer advocacy and loyalty management
  • Gamified challenges and rewards
  • Integration with CRM and marketing automation tools
  • Customer referrals, references, and reviews at scale

Influitive’s Pros And Cons

  • Enhances customer engagement and loyalty
  • Drives brand advocacy for sales and marketing support
  • Easily integrates with existing marketing tools
  • Focuses primarily on customer advocacy
  • May not directly address sales team performance


Mindtickle Software
Image Source: MindTickle

Formerly MySalesGame, MindTickle is a sales-readiness solution incorporating gamification to drive sales team engagement, learning, and performance. The platform focuses on enabling sales teams to excel in their roles by delivering personalized coaching, training, and incentives.

MindTickle’s Features

  • Sales readiness and performance tracking
  • Personalized coaching and training
  • Customizable incentives and challenges

MindTickle’s Pros And Cons

  • Enhances sales team engagement and learning
  • Offers personalized coaching for individual growth
  • Drives performance through incentives and challenges
  • Primarily focuses on sales readiness and training
  • May not be suitable for smaller sales teams


Spinify Software
Image Source: Spinify

Designed to improve sales employee engagement and productivity, Spinify is gamification software that leverages gamified leaderboards, personalized coaching, and rewards.

Spinify’s Features

  • Customizable leaderboards with various metric tracking
  • AI-powered sales enablement tools
  • Personalized coaching based on performance data
  • Rewards and recognition system

Spinify’s Pros And Cons

  • Improves employee engagement and productivity
  • Offers personalized coaching for individual growth
  • Task management
  • May not be suitable for other gamification applications
  • Time-consuming and complex set-up process
  • Limited integrations


Rallyware Software
Image Source: Rallyware

With sales performance enablement as its prime offering, Rallyware’s gamification toolset can be used to drive employee engagement and productivity in various industries. The platform also provides customized learning and performance programs and real-time analytics to boost sales team performance.

Rallyware’s Features

  • Personalized onboarding, learning, and performance programs
  • Customer communication tools and automated to-do lists
  • Campaign workflows

Rallyware’s Pros And Cons

  • Enhances employee engagement and productivity
  • Offers incentivization and recognition tools
  • Improves employee retention
  • It may have a steep learning curve
  • Limited integrations
  • Limited customization options

Employee Engagement Gamification Software

These gamification platforms target employee engagement and productivity across various business functions, not only in sales and marketing teams. Employee engagement software usually forms part of the human resources (HR) function at companies, along with employee performance management and feedback surveys.

8 Employee Engagement Gamification Software:


Ambition Software
Image Source: Ambition

Ambition is an employee productivity platform that uses gamification to drive sales team performance. It offers customizable contests, real-time leaderboards, and automated coaching to help sales representatives reach their goals.

Ambition’s Features

  • Customizable contests and challenges
  • Real-time leaderboards and performance tracking
  • Automated coaching based on performance data

Ambition’s Pros And Cons

  • Boosts sales team motivation and productivity
  • Offers automated coaching for individual improvement
  • Easily integrates with CRM and sales enablement tools
  • Focuses primarily on sales team performance
  • It may require significant setup and customization
  • May not be suitable for smaller companies


Centrical Software
Image Source: Centrical

GamEffective, now part of Centrical, is a gamification platform designed to improve employee engagement, performance, and learning. 

It also offers performance management features, goal-setting capabilities, and quality assurance training tools. Though not exclusively focused on sales and marketing, the platform can be customized to suit these purposes.

Centrical’s Features

  • Customizable gamification elements
  • Performance management and analytics
  • Integration with CRM and sales enablement tools

Centrical’s Pros And Cons

  • Improves employee engagement and performance
  • Customizable to suit various business objectives
  • Offers valuable performance analytics and insights
  • AI-powered learning and development (L&D)
  • Not explicitly tailored to sales and marketing
  • Steep learning curve
  • Complex integrations implementation

Badgeville (SAP Sales Cloud)

Sap Software
Image Source: SAP

Offering game mechanics, social elements, and rewards, Badgeville can be used to engage and motivate employees across various business functions. The platform allows for customization to suit specific objectives and enhance overall performance. In 2011, it expanded to include enterprise employee management and community reputation systems.

Badgeville was acquired by CallidusCloud, which was then acquired by SAP in 2018. The Badgeville solution now forms part of the SAP Sales Cloud suite.

Badgeville’s Features

  • Customizable game mechanics and rewards
  • Social elements for increased engagement
  • Real-time performance tracking and analytics

Badgeville’s Pros And Cons

  • Drives employee engagement and motivation
  • Customizable to suit different business objectives
  • Offers valuable performance insights and analytics
  • It can only be purchased with the SAP Sales Cloud suite (no longer a standalone platform)
  • It may present a steep learning curve for SAP non-users
  • Integrations may be challenging to implement

Tango Card

Tango Software
Image Source: Tango Card

With a focus on incentivization, Tango Card is a digital rewards platform that can be used to create custom incentive programs for your teams. By offering a variety of rewards and incentives, Tango Card can be utilized to motivate and engage employees to increase performance and productivity.

Tango Card’s Features

  • Customizable digital rewards and incentives
  • Integration with CRM and sales enablement tools
  • Real-time performance tracking and analytics

Tango Card’s Pros And Cons

  • Comprehensive global rewards and incentives catalog
  • Can be tailored for team member acquisition
  • Integrated rewards solutions
  • Not a comprehensive gamification platform
  • Focuses primarily on rewards and incentives


Mambo Software
Image Source: Mambo

A flexible gamification platform, Mambo offers features to boost user engagement and employee experience. The platform enables businesses in various industries to create custom gamified experiences. It offers leaderboards to motivate and engage their teams and customers.

Mambo’s Features

  • Customizable gamified experiences and leaderboards
  • Integration with CRM and sales enablement tools
  • Goal-setting and measuring activities

Mambo’s Pros And Cons

  • Enhances employee engagement and productivity
  • Offers flexibility for various business objectives
  • Easy integration with existing systems
  • Not explicitly tailored to sales and marketing
  • Some users find the platform challenging to navigate

Reward Gateway

Reward Gateway Software
Image Source: Reward Gateway

Employee health and well-being have been emphasized in recent years. Reward Gateway is a gamification platform that focuses on employee well-being through rewards and benefits while also driving productivity and engagement. Although not exclusively tailored to sales and marketing, this platform can include challenges and rewards supporting sales team performance.

Reward Gateway’s Features

  • Customizable challenges, benefits, and rewards
  • Fitness wearables tracking
  • Employee engagement and productivity tracking
  • Integration with other platforms

Reward Gateway’s Pros And Cons

  • Promotes employee well-being and engagement
  • Customizable to support sales team performance
  • Integrations
  • Various rewards, including charity donations
  • Not specifically designed for sales and marketing
  • Focuses primarily on employee recognition


Bunchball Software
Image Source: BI Worldwide

Using the familiar missions, points, badges, and leaderboards approach, Bunchball is a cloud gamification platform designed for enterprises. The platform allows businesses to create custom gamified experiences to engage their audience: employees, customers, or other stakeholders.

Bunchball’s Features

  • Customizable game mechanics and rewards
  • Social elements for increased engagement
  • Real-time performance tracking and analytics

Bunchball’s Pros And Cons

  • Drives employee engagement and motivation
  • Customizable to suit different business objectives
  • Offers valuable performance insights and analytics
  • Not tailored specifically to sales and marketing
  • It may require significant setup and customization


Funifier Software
Image Source: Funifier

Funifier is a gamification platform that improves employee engagement and performance across business domains, including sales and marketing. The platform provides a flexible system for creating custom gamified workflows, challenges, and leaderboards that motivate and engage sales teams.

Funifier’s Features

  • Customizable gamified workflows and challenges
  • Goal-setting and KPIs
  • Integrations
  • API for development teams
  • Workshops on design and game thinking

Funifier’s Pros And Cons

  • Enhances employee engagement and productivity
  • Flexibility with widgets for leaderboards, live news feeds, quests, avatars, and more
  • Workshops on design and game thinking
  • Not tailored specifically to sales and marketing
  • Requires significant setup and customization

Education And Training Gamification Software

Educational gamification software utilize learning design to engage and motivate students, making learning more enjoyable and effective. It is also widely used in corporate settings to optimize employee onboarding and training.

Education And Training Gamification Software:


Kahoot! Software
Image Source: Kahoot!

With its user-friendly interface and extensive library of pre-made quizzes, Kahoot! helps educators transform their subject expertise into engaging learning experiences for learners. It is equally suitable for corporate trainers looking for an online platform to facilitate learning.

Kahoot!’s Features

  • Blended learning solutions
  • Wide range of games and activities
  • Event and business presentation gamification
  • Interactive social learning experiences

Kahoot!’s Pros And Cons

  • User-friendly and interactive quiz platform
  • Wide range of question types and formats
  • Real-time participant collaboration and competition
  • Limited customization options
  • Lacks advanced analytics
  • Limited integrations


Classcraft Software
Image Source: Classcraft

Teachers and schools looking to enhance learners’ educational experiences can look to Classcraft for their needs. Offering customizable avatars, quests, and rewards, Classcraft helps to make the learning environment more engaging and interactive.

Classcraft’s Features

  • Customizable avatars and quests
  • Classroom management tools for teachers
  • Goals and leaderboards

Classcraft’s Pros And Cons

  • Increased motivation to learn
  • Personalized learning experiences
  • Integrations with popular learning management systems (LMS)
  • Limited options for customizing game mechanics and rules


Moodle Software
Image Source: Moodle

A popular LMS for facilitating engaging online curricula and lessons, Moodle enables learning designers to encourage participation and effective learning. It offers various quiz formats and rich media fields to maintain learner motivation and attention. Educators can also track learner progress and record grades.

Moodle also offers specific tools for educational gamification in the workplace, including onboarding, training, and compliance management.

Moodle’s Features

  • Highly customizable lesson formats
  • Email notifications and mobile app alerts
  • Integrations and add-ons
  • Accessibility tools and checkers

Moodle’s Pros And Cons

  • Suitable for classroom and workplace
  • Enables learner engagement and recognition
  • Keeps learner data secure
  • Requires educator training to use the system
  • It may require learners and employees to download Moodle app

Personal Wellness Gamification Software

This category includes platforms that promote healthy behaviors, personal well-being, and fitness goals through gamified elements. Personal wellness gamification software often takes a holistic approach to personal health, offering sleep and eating tracking features, mindfulness exercises, positive affirmations, and more.

3 Personal Wellness Gamification Software:


Fitbit Software
Image Source: Fitbit

As one of the most popular fitness tracking software, Fitbit offers devices that sync with their mobile app. Fitbit utilizes various gamified features such as challenges, badges, and competitions to motivate users to reach their fitness goals.

Fitbit’s Features

  • Activity tracking (steps, distance, calories burned, active minutes)
  • Sleep tracking and insights
  • Challenges, badges, and goal-setting features
  • Social features (sharing progress, competing with friends)
  • Integration with third-party apps

Fitbit’s Pros And Cons

  • Comprehensive activity and sleep tracking
  • Motivating gamified elements
  • Strong social features and community
  • Wide range of compatible devices
  • Some features may require a premium subscription
  • The accuracy of tracking may vary between devices
  • Device-dependent (users must own a Fitbit device to access all the features)
  • Complaints of short battery life of Fitbit devices


Strava Software
Image Source: Strava

Like Fitbit, Strava is a social fitness app that tracks users’ activities. While it does not offer its own devices, Strava can be used with mobile phones or other wearables to track exercise and other activities.

It provides gamified features like leaderboards, challenges, badges, and segments to foster user competition and motivation.

Strava’s Features

  • GPS activity tracking (running, cycling, swimming, etc.)
  • Detailed performance analytics
  • Segments, leaderboards, and challenges
  • Goal setting and progress tracking
  • Social features (sharing, competing, and following friends)

Strava’s Pros And Cons

  • Comprehensive activity tracking and analytics
  • Motivating gamified elements (segments, challenges)
  • Robust social features and connecting to a global community
  • Supports a variety of activities
  • Some features may require a premium subscription
  • Advanced analytics may be overwhelming for casual users
  • Some users have raised privacy concerns over personal data sharing
  • Competitive focus may be off-putting for those who prefer collaboration

Zombies, Run!

Zombies, Run! Software
Image Source: Zombies, Run!

An immersive running app that combines storytelling and gamification, Zombies, Run! turns users’ workouts into fun and engaging zombie survival adventures.

Zombies, Run!’s Features

  • Immersive story-based game experience
  • Customizable run settings (length, intensity)
  • Audio cues for distance, time, and story progress
  • In-app base building and resource management
  • Integration with music apps

Zombies, Run!’s Pros And Cons

  • Customizable run settings
  • Makes running more enjoyable and less monotonous
  • Personalized playlists
  • Limited to running activities
  • Some features may require a subscription
  • Niche genre for users who enjoy a zombie theme
  • Audio-based experience which is not accessible to all users

Stacking Up Your Gamification Software

The gamification software we have listed in this post offers a wide range of features to boost motivation and participation in various contexts. Carefully consider the needs of your audience and the specific objectives you wish to achieve to find the ideal platform for your company.

Leveraging gamification increases employee engagement, learning motivation, and improved performance, ultimately enhancing your organization’s success.

There are many platforms for gamifying learning and training experiences and ensuring a healthy workforce. Some gamification platforms specialize in sales team enablement to boost customer acquisition and revenue. Additionally, employee engagement platforms can bolster your HR function by offering incentives and rewards for positive behaviors.

But marketing gamification platforms are focused on finding your ideal customers and helping them engage with your brand. If you are looking for a tool to promote your products and services, reach the right audiences, and garner zero-party data, then marketing gamification software will help you.

Types Of Gamification Software | Brame
Types Of Gamification Software

Our Recommended Gamification Software:

  • Marketing: Brame offers all the marketing gamification features you need using an easy-to-use interface.
  • Sales: Spinify offers an AI-enhanced sales team gamification platform with goals and rewards.
  • Employee Engagement: Tango Card is a global favorite for employee engagement with an impressive rewards catalog.
  • Education And Training: Moodle is used in top organizations to build world-class learning experiences.
  • Personal Wellness: Fitbit offers advanced health and wellness tracking and reports.

Consider each platform’s intended purpose, offered features, pros, and cons to find your most suitable gamification solution.

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