There are many popular and up-and-coming gamification platforms designed to make it easier for non-technical users to add gamification elements to almost any part of their work and personal lives.
In this post, we focus on:
- Understanding gamification software
- The various types of gamification software and examples
- How to choose a gamification platform that suits your needs
How Does Gamification Software Work?
Gamification is defined as adding game elements to non-game contexts. This includes educational and training environments, business processes, ecommerce, and more.
Gamification software enables non-technical staff to create and manage built-in gamification solutions.
Some gamification platforms enable integrations with other business tools, such as customer relationship management (CRM) software, automation platforms, and customer rewards programs.
Various types of gamification platforms enable users to design or customize branded games, educational games, and other video games for research purposes. Let us look at a few of these platforms and their main features, benefits, and drawbacks.
5 Different Types Of Gamification Software:
- Marketing Gamification Software
- Sales Enablement Gamification Software
- Employee Engagement Gamification Software
- Education And Training Gamification Software
- Personal Wellness Gamification Software
Marketing Gamification Software
These platforms focus on engaging customers, driving brand awareness, generating leads, and enhancing overall marketing campaign performance. Implementing a marketing gamification strategy can help your marketing team understand your customers better by generating first-party data.
Besides its use in market research, gamification is also widely used by academia and companies to conduct research into people’s demographics, behaviors, and preferences. These additional gamification and interactive content platforms offer a range of features and benefits to garner consumer data.
3 Marketing Gamification Platforms:
Brame
Our marketing gamification platform provides easy-to-use, drag-and-drop gaming elements for creating customized branded games. You can embed your custom games anywhere on your website as mini-games or host them on a dedicated page with a unique link.
Brame’s toolset focuses on customer engagement, lead generation (lead gen), and conversions but can also be used for internal marketing initiatives and customer service.
As an enterprise gamification platform, Brame incorporates game mechanics, social-sharing elements, and reward management to motivate and engage customers. You can access performance and results on a real-time analytics dashboard and tweak your games to increase user engagement.
Brame’s platform is designed to be adaptable and flexible to various business objectives. It can be used to optimize sales efforts, create customer loyalty programs, and run marketing promotions.
Brame’s Features
- Customizable no-code gamification elements
- Social elements for increased engagement
- Real-time performance tracking and analytics
- Integration with CRM and sales enablement tools
- Ready-to-use game templates for various industries and objectives
- Built-in rewards management
Brame’s Pros And Cons
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ShortStack
This platform allows users to create and manage marketing campaigns such as contests, giveaways, quizzes, and more. These can be embedded or added as pop-ups on your website. You can also opt to host your games on a custom domain. ShortStack offers in-depth campaign analytics to measure success and inform your future gamification strategies.
ShortStack’s Features
- Customizable templates for a variety of campaigns
- Email marketing and integrations with popular email service providers
- Detailed analytics
ShortStack’s Pros And Cons
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Drimify
Providing different tools such as competitions, surveys, polls, and interactive content, Drimify is a gamification platform suitable for multiple contexts. It offers detailed analytics to measure and evaluate user engagement and campaign performance.
Dimify’s interactive elements and leaderboards help increase user engagement, instilling a sense of competition and motivation among users. The platform also enables businesses to incentivize actions with points and rewards.
Drimify’s Features
- User engagement tools
- Comprehensive analytics
- Leaderboards
- Rewards and points
Drimify’s Pros And Cons
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Sales Enablement Gamification Software
Sales-focused platforms motivate and engage sales teams, drive individual and team performance, and improve sales training and readiness. These types of gamification platforms push for revenue growth by creating a sense of competition and peer recognition.
When sales executives are motivated to outperform their teammates and gain rewards and recognition for their efforts, sales targets are met and the customer base grows. Using gamification software to facilitate this keeps competition friendly and fair.
6 Sales Enablement Gamification Software:
Hoopla
This is a powerful gamification platform that leverages data-driven motivation to engage and energize sales teams. Hoopla was recently acquired by the employee experience platform Raydiant.
By incorporating real-time performance metrics, leaderboards, and customizable contests, Hoopla encourages friendly competition and fosters a high-performance sales culture.
Hoopla’s Features
- Real-time leaderboards and performance tracking
- Customizable contests and challenges
- Integration with CRM and sales enablement tools
Hoopla’s Pros And Cons
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LevelEleven
With a focus on critical sales behaviors, LevelEleven enables managers to create competition and incentives based on these behaviors. This sales performance management platform incorporates gamification to drive sales team motivation and productivity.
LevelEleven’s Features
- Sales performance management
- Customizable competitions and incentives
- Real-time leaderboards and reporting
- Personalized scorecards, real-time broadcasts, and data-driven training
LevelEleven’s Pros And Cons
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Influitive
As a customer advocacy platform, Influitive can be used to drive customer engagement and loyalty. While not strictly a sales and marketing gamification tool, Influitive’s platform helps companies manage their brand advocates who can support and amplify marketing and sales efforts.
Influitive’s Features
- Customer advocacy and loyalty management
- Gamified challenges and rewards
- Integration with CRM and marketing automation tools
- Customer referrals, references, and reviews at scale
Influitive’s Pros And Cons
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MindTickle
Formerly MySalesGame, MindTickle is a sales-readiness solution incorporating gamification to drive sales team engagement, learning, and performance. The platform focuses on enabling sales teams to excel in their roles by delivering personalized coaching, training, and incentives.
MindTickle’s Features
- Sales readiness and performance tracking
- Personalized coaching and training
- Customizable incentives and challenges
MindTickle’s Pros And Cons
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Spinify
Designed to improve sales employee engagement and productivity, Spinify is gamification software that leverages gamified leaderboards, personalized coaching, and rewards.
Spinify’s Features
- Customizable leaderboards with various metric tracking
- AI-powered sales enablement tools
- Personalized coaching based on performance data
- Rewards and recognition system
Spinify’s Pros And Cons
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Rallyware
With sales performance enablement as its prime offering, Rallyware’s gamification toolset can be used to drive employee engagement and productivity in various industries. The platform also provides customized learning and performance programs and real-time analytics to boost sales team performance.
Rallyware’s Features
- Personalized onboarding, learning, and performance programs
- Customer communication tools and automated to-do lists
- Campaign workflows
Rallyware’s Pros And Cons
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Employee Engagement Gamification Software
These gamification platforms target employee engagement and productivity across various business functions, not only in sales and marketing teams. Employee engagement software usually forms part of the human resources (HR) function at companies, along with employee performance management and feedback surveys.
8 Employee Engagement Gamification Software:
Ambition
Ambition is an employee productivity platform that uses gamification to drive sales team performance. It offers customizable contests, real-time leaderboards, and automated coaching to help sales representatives reach their goals.
Ambition’s Features
- Customizable contests and challenges
- Real-time leaderboards and performance tracking
- Automated coaching based on performance data
Ambition’s Pros And Cons
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Centrical
GamEffective, now part of Centrical, is a gamification platform designed to improve employee engagement, performance, and learning.
It also offers performance management features, goal-setting capabilities, and quality assurance training tools. Though not exclusively focused on sales and marketing, the platform can be customized to suit these purposes.
Centrical’s Features
- Customizable gamification elements
- Performance management and analytics
- Integration with CRM and sales enablement tools
Centrical’s Pros And Cons
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Badgeville (SAP Sales Cloud)
Offering game mechanics, social elements, and rewards, Badgeville can be used to engage and motivate employees across various business functions. The platform allows for customization to suit specific objectives and enhance overall performance. In 2011, it expanded to include enterprise employee management and community reputation systems.
Badgeville was acquired by CallidusCloud, which was then acquired by SAP in 2018. The Badgeville solution now forms part of the SAP Sales Cloud suite.
Badgeville’s Features
- Customizable game mechanics and rewards
- Social elements for increased engagement
- Real-time performance tracking and analytics
Badgeville’s Pros And Cons
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Tango Card
With a focus on incentivization, Tango Card is a digital rewards platform that can be used to create custom incentive programs for your teams. By offering a variety of rewards and incentives, Tango Card can be utilized to motivate and engage employees to increase performance and productivity.
Tango Card’s Features
- Customizable digital rewards and incentives
- Integration with CRM and sales enablement tools
- Real-time performance tracking and analytics
Tango Card’s Pros And Cons
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Mambo
A flexible gamification platform, Mambo offers features to boost user engagement and employee experience. The platform enables businesses in various industries to create custom gamified experiences. It offers leaderboards to motivate and engage their teams and customers.
Mambo’s Features
- Customizable gamified experiences and leaderboards
- Integration with CRM and sales enablement tools
- Goal-setting and measuring activities
Mambo’s Pros And Cons
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Reward Gateway
Employee health and well-being have been emphasized in recent years. Reward Gateway is a gamification platform that focuses on employee well-being through rewards and benefits while also driving productivity and engagement. Although not exclusively tailored to sales and marketing, this platform can include challenges and rewards supporting sales team performance.
Reward Gateway’s Features
- Customizable challenges, benefits, and rewards
- Fitness wearables tracking
- Employee engagement and productivity tracking
- Integration with other platforms
Reward Gateway’s Pros And Cons
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Bunchball
Using the familiar missions, points, badges, and leaderboards approach, Bunchball is a cloud gamification platform designed for enterprises. The platform allows businesses to create custom gamified experiences to engage their audience: employees, customers, or other stakeholders.
Bunchball’s Features
- Customizable game mechanics and rewards
- Social elements for increased engagement
- Real-time performance tracking and analytics
Bunchball’s Pros And Cons
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Funifier
Funifier is a gamification platform that improves employee engagement and performance across business domains, including sales and marketing. The platform provides a flexible system for creating custom gamified workflows, challenges, and leaderboards that motivate and engage sales teams.
Funifier’s Features
- Customizable gamified workflows and challenges
- Goal-setting and KPIs
- Integrations
- API for development teams
- Workshops on design and game thinking
Funifier’s Pros And Cons
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Education And Training Gamification Software
Educational gamification software utilize learning design to engage and motivate students, making learning more enjoyable and effective. It is also widely used in corporate settings to optimize employee onboarding and training.
Education And Training Gamification Software:
Kahoot!
With its user-friendly interface and extensive library of pre-made quizzes, Kahoot! helps educators transform their subject expertise into engaging learning experiences for learners. It is equally suitable for corporate trainers looking for an online platform to facilitate learning.
Kahoot!’s Features
- Blended learning solutions
- Wide range of games and activities
- Event and business presentation gamification
- Interactive social learning experiences
Kahoot!’s Pros And Cons
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Classcraft
Teachers and schools looking to enhance learners’ educational experiences can look to Classcraft for their needs. Offering customizable avatars, quests, and rewards, Classcraft helps to make the learning environment more engaging and interactive.
Classcraft’s Features
- Customizable avatars and quests
- Classroom management tools for teachers
- Goals and leaderboards
Classcraft’s Pros And Cons
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Moodle
A popular LMS for facilitating engaging online curricula and lessons, Moodle enables learning designers to encourage participation and effective learning. It offers various quiz formats and rich media fields to maintain learner motivation and attention. Educators can also track learner progress and record grades.
Moodle also offers specific tools for educational gamification in the workplace, including onboarding, training, and compliance management.
Moodle’s Features
- Highly customizable lesson formats
- Email notifications and mobile app alerts
- Integrations and add-ons
- Accessibility tools and checkers
Moodle’s Pros And Cons
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Personal Wellness Gamification Software
This category includes platforms that promote healthy behaviors, personal well-being, and fitness goals through gamified elements. Personal wellness gamification software often takes a holistic approach to personal health, offering sleep and eating tracking features, mindfulness exercises, positive affirmations, and more.
3 Personal Wellness Gamification Software:
Fitbit
As one of the most popular fitness tracking software, Fitbit offers devices that sync with their mobile app. Fitbit utilizes various gamified features such as challenges, badges, and competitions to motivate users to reach their fitness goals.
Fitbit’s Features
- Activity tracking (steps, distance, calories burned, active minutes)
- Sleep tracking and insights
- Challenges, badges, and goal-setting features
- Social features (sharing progress, competing with friends)
- Integration with third-party apps
Fitbit’s Pros And Cons
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Strava
Like Fitbit, Strava is a social fitness app that tracks users’ activities. While it does not offer its own devices, Strava can be used with mobile phones or other wearables to track exercise and other activities.
It provides gamified features like leaderboards, challenges, badges, and segments to foster user competition and motivation.
Strava’s Features
- GPS activity tracking (running, cycling, swimming, etc.)
- Detailed performance analytics
- Segments, leaderboards, and challenges
- Goal setting and progress tracking
- Social features (sharing, competing, and following friends)
Strava’s Pros And Cons
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Zombies, Run!
An immersive running app that combines storytelling and gamification, Zombies, Run! turns users’ workouts into fun and engaging zombie survival adventures.
Zombies, Run!’s Features
- Immersive story-based game experience
- Customizable run settings (length, intensity)
- Audio cues for distance, time, and story progress
- In-app base building and resource management
- Integration with music apps
Zombies, Run!’s Pros And Cons
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Stacking Up Your Gamification Software
The gamification software we have listed in this post offers a wide range of features to boost motivation and participation in various contexts. Carefully consider the needs of your audience and the specific objectives you wish to achieve to find the ideal platform for your company.
Leveraging gamification increases employee engagement, learning motivation, and improved performance, ultimately enhancing your organization’s success.
There are many platforms for gamifying learning and training experiences and ensuring a healthy workforce. Some gamification platforms specialize in sales team enablement to boost customer acquisition and revenue. Additionally, employee engagement platforms can bolster your HR function by offering incentives and rewards for positive behaviors.
But marketing gamification platforms are focused on finding your ideal customers and helping them engage with your brand. If you are looking for a tool to promote your products and services, reach the right audiences, and garner zero-party data, then marketing gamification software will help you.
Our Recommended Gamification Software:
- Marketing: Brame offers all the marketing gamification features you need using an easy-to-use interface.
- Sales: Spinify offers an AI-enhanced sales team gamification platform with goals and rewards.
- Employee Engagement: Tango Card is a global favorite for employee engagement with an impressive rewards catalog.
- Education And Training: Moodle is used in top organizations to build world-class learning experiences.
- Personal Wellness: Fitbit offers advanced health and wellness tracking and reports.
Consider each platform’s intended purpose, offered features, pros, and cons to find your most suitable gamification solution.
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