On 20min.ch, Amorana and Brame replaced the classic, static banner with an interactive one and asked the users to play as Cupid in a Valentine’s Day bow and arrow game. It was a great success.
As an e-commerce provider focused on low-cost online inventory, it’s a challenge to increase the visibility and click-through rate of ads.
The use of Playable Ads gave the campaign an innovation and KPI boost. Brame’s customized “hit-the-target” ads created awareness. Once the game was over, The player just needed to sign up to receive a CHF 20.- voucher code.
Compared to static banners, the CTR increased by a multiple of five, and a dwell time on the ad of 24 seconds which set new standards.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
