Homegate is a renowned Swiss company that operates as a comprehensive online real estate marketplace, facilitating a seamless and efficient platform for buying, renting, and selling properties. Homegate’s extensive portfolio caters to diverse real estate needs, offering listings ranging from residential properties over commercial spaces to vacation rentals.
With a focus on innovation and user experience, Homegate stands out by offering advanced search functionalities and a range of user-friendly tools and services that aid prospective buyers and renters in finding properties that align with their preferences and budgets.
Whether it’s a cozy apartment, a spacious family home, or prime commercial real estate, Homegate strives to simplify the real estate journey by providing reliable and up-to-date listings, market insights, and professional advice.
Homegate recognized the need for an innovative and captivating marketing strategy to differentiate itself in the competitive real estate market, especially during September, the month with the most frequent moves to Zurich. Homegate wanted to attract potential customers and convince them of their brand’s offerings, creating a preference for Homegate’s services over competing platforms.
The company’s goal was to familiarize website visitors with its multifaceted services while also offering them an interactive opportunity to explore the delights of Zurich, the city they were looking to move to soon.
The challenge was multifaceted: to create a marketing strategy that is engaging and innovative, to earn the visitors’ trust, to showcase the diverse attractions of Zurich, and to subtly influence their preference towards Homegate’s services.
In addition to this, it was crucial for Homegate to implement a method that would allow the collection of high-quality leads, ensuring future communications and potentially converting them into loyal customers, thereby fulfilling the company’s aspiration to be the leading choice for real estate services in Zurich.
Homegate adopted gamification as the cornerstone of their innovative marketing strategy to address their unique challenges. The interactive dynamics ingrained in gamified experiences were identified as ideal mediums to effectively captivate and maintain the audience’s attention. Leveraging Brame’s versatile software-as-a-service solutions, Homegate strategically chose and designed a vibrant and engaging ‘Guess the Picture’ campaign.
The campaign featured a variety of Zurich’s iconic landmarks. The incorporation of these pictures aimed to stimulate participant interaction and engagement by encouraging players to identify the illustrated locations of Zurich’s well-known sightseeing spots. Homegate primarily used social media to promote this campaign, ensuring extensive reach and audience interaction.
The decision to use a colorful and interactive approach wasn’t just to attract potential customers but also to create a memorable and enjoyable experience that would subtly reinforce the value and reliability of Homegate’s services. This strategy aimed at establishing a solid connection with the audience, thereby positioning Homegate as a preferred choice in real estate services in Zurich while also fostering brand recognition and loyalty.
The results of Homegate’s innovative approach were outstanding. Within just one week, the campaign saw over 2,600 participations and generated more than 250 click-throughs to the Homegate guide that was strategically linked at the end of the game.
Moreover, the “Guess the Picture” campaign totaled an average playtime of over 189 seconds, significantly surpassing industry benchmarks and showing how much players were immersed in the game that familiarized them with the landmarks of their future home city. By leveraging the emotional connection and the positive feelings the Guess the Picture campaign produced, Homegate could subconsciously nudge them to use their services instead of a competitor’s.
The striking success of Homegate’s “Guess the Picture” campaign emphasized the effectiveness of implementing gamification to create interactive content to offer engaging customer touchpoints and raise brand awareness.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2023 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
