Customer story

Insurance Company

In this case for a major national insurance company (name under NDA), the Brame Wheel of Fortune was used to drive customers to the company’s own store for leisure and health products and to drive new registrations.

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The Challenge

The aim was to sustainably increase awareness of the online store and boost online sales through new registrations. At the same time, the insurer hoped to generate valuable leads for its health insurance business.

The Solution

By awarding points among all Wheel of Fortune players, traffic was directed specifically to the store and a large number of new registrations were achieved. Since the points only enabled a discount, the campaign generated valuable additional sales.

The Results

The high acceptance of the game and the attractiveness of the prizes led to very high participation. In the end, the insurer was able to record and actively process around 12,000 qualified leads.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.