Interlaken Tourism is the dedicated organization in charge of promoting the breathtaking region of Interlaken, Switzerland, a gem nestled between crystal-clear lakes and towering mountain peaks.
With a vibrant and warm approach, the organization invites visitors from around the world to explore the panoramic landscapes, diverse recreational activities, and the rich tapestry of experiences that the region has to offer, ensuring every journey is unforgettable.
Acting as a welcoming host, Interlaken Tourism provides invaluable insights and a wealth of information on places to stay, things to do, and sights to see. Whether it’s the thrill of outdoor adventures or the serene beauty of alpine vistas that one seeks, the organization thoughtfully curates and presents the diverse offerings of Interlaken, thereby enriching the travel experience.
In the competitive tourism sector, especially in a country renowned for its landscapes like Switzerland, Interlaken Tourism found itself faced with the challenge of effectively communicating the rich diversity of the region and its variety of service providers.
With the fall vacations on the horizon, the organization needed a dynamic strategy to inform potential visitors about the fresh and exciting offerings available in the region and drive traffic to the fall vacation landing page, all while distinguishing itself amidst the fierce competition.
Interlaken Tourism desired to adopt an innovative marketing approach that would allow them to engage with customers in a memorable manner that would leave a lasting impression. They sought a strategy that would not only provide an interactive experience to prospective tourists but also imprint the Interlaken region’s diverse attractions on their minds.
In essence, Interlaken Tourism wanted to compel potential visitors to explore the region’s various treasures again and again and transform them into loyal and returning customers.
Interlaken Tourism embraced the transformative power of gamification to enhance its marketing strategies, leveraging Brame’s gamification software to implement an innovative digital personality quiz.
The quiz, carefully designed with appealing visuals, recommended players one best-fitting activity out of twelve diverse options, offering a supportive interaction and an insightful glimpse into the vibrant palette of experiences available in Interlaken.This interactive approach made potential visitors aware of the various activities they could partake in and allowed them to visualize and anticipate the unique experiences that awaited them, making the prospect of a visit more tangible and enticing.
Moreover, the results of the quiz provided Interlaken Tourism with invaluable insights, enabling the creation of three distinct target groups. These groups were based on the individual preferences and interests of the participants, allowing Interlaken Tourism to formulate and send out personalized promotional messages designed to resonate more profoundly with potential visitors.
This strategy amplified the effectiveness of their promotional efforts by aligning the region’s diverse offerings more closely with the unique desires and expectations of each prospective traveler, fostering a more personalized and engaging connection with them.
Interlaken Tourism experienced a remarkable increase in engagement and interaction, with their landing page witnessing a substantial +52% boost in traffic compared to the numbers from the preceding year, underscoring the captivating appeal of the gamified campaign.
The interactive and engaging nature of the campaign translated into a remarkable 67% lead conversion rate, a clear proof to the success in sparking genuine interest and excitement among participants and nudging them closer to experiencing the diverse offerings of the region.Moreover, the personality quiz enabled the crafting of precise interest profiles for the participants, paving the way for more personalized remarketing efforts.
This personalized approach to promotions has not just accentuated the allure of Interlaken’s various offerings but has also improved the overall customer journey, fostering a closer and more resonant connection with the diverse audience and inviting them to immerse in the unique experiences that Interlaken has to offer with open arms and heightened curiosity.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
