Customer story

Interlaken

It is not easy for tourism organizations to communicate the diversity of the region and the service providers. Interlaken Tourism had interested users determine their personal vacation type with a personality test including 12 individual leisure activities. With the data they received, they were able to send personalized and interest-based offers and thus massively increase interaction on the website.

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Lead conversion
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Avg. play time

The Challenge

Just in time for the fall vacations, Interlaken was looking for a way to inform users about new offerings in the region and attract new leads to the fall vacation landing page.

The Solution

In a personality test in the form of a swipe game, Interlaken presented 12 offers and 3 personality types, which were sent automated individual prizes.

The Results

The traffic on the landing page was dramatically increased compared to the previous year. It was also possible to create matching interest profiles for the collected contact data, which enabled more personalized remarketing.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.