Customer story

ÖBB

ÖBB – the state-owned Austrian Federal Railways – was faced with the problem of finding junior staff and trainees. With a personality test promoted on social media, they were able to show the target group in a playful way what advantages an apprenticeship at ÖBB offers. The multi-stage campaign was a complete success and even won a communication award.

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The Challenge

ÖBB had trouble finding high-quality apprentices and junior staff. The usual approach of investing in job advertising was proving to be increasingly out of date, with ÖBB failing to reach its target group and thus seeing fewer applications.

The Solution

By using Brame’s Personality Test, ÖBB set out to showcase the jobs that would suit their target groups. The game was promoted on social media, which ensured a better reach to the younger demographics.

At the end of the test, ÖBB suggested the jobs that could fit the player, offered the opportunity to learn more about the jobs, and a chance to apply directly.

The Results

ÖBB was very satisfied with the results. Overall, over 80% of visitors completed the game, with most of them staying engaged with it for 100 seconds.

This campaign was so successful, it helped ÖBB win the German Online Communication Award.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.