Customer story

OBI Survey

While men used to be responsible for all handicraft activities, nowadays more and more women are also reaching into the toolbox. OBI recognized this trend early on and therefore offers various local workshops on DIY, grilling and handicrafts for the female target group. It’s a real success story, because a personality test was used to motivate many women to sign up.

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Newsletter registrations

The Challenge

The female target group was to be made more aware of OBI’s workshop offers for do-it-yourselfers at various locations in Switzerland.

The Solution

The Brame survey was implemented on OBI’s social media and website under the title “Hammer Women”. Female players could register for various exciting workshops. These were fully booked within a very short time.

The Results

With Brame’s survey, 43% of all unique leads signed up for OBI’s newsletter. At the same time, the “Hammerfrauen” campaign attracted a lot of attention and sympathy among the female target group. The workshops were fully booked within a very short time.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.