Customer story

ORO di Parma

ORO di Parma is a family business that has been growing tomatoes in Parma (Italy) for over 50 years, which are then used to make a wide variety of locally crafted products. On August 8, 2022, the official „Day of the Tomato“, ORO di Parma launched an entertaining knowledge quiz about tomatoes. This, on the one hand, to put the fruit in a prominent spotlight and, on the other hand, to increase the awareness of their products.

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The Challenge

On the occasion of the „Day oft the Tomato“ on August 8, 2022, ORO di Parma launched an entertaining knowledge quiz about tomatos. The campaign ran for a total of 9 days and was promoted on their website as well as their social media channels. The objectives of the campaign were to address specific topics of the tomato, as well as to bring their products closer to their target audience in a knowledge based and playful way.

The Solution

As an incentive for users to participate in the campaign, ORO di Parma gave away a total of 10 product packages in the form of gift baskets. The knowledge quiz consisted of a total of 5 questions, all focused around the tomato. To provide variety, different questions were integrated in different runs.

The Results

With over 7,300 visitors and more than 4,500 games started, an engagement rate of over 60% was achieved. The average engagement time of over 100 seconds also contributed greatly to the success of the campaign.

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