Reisebüro Mittelthurgau, a premier cruise specialist located in the Thurgau region, boasts a rich tradition in travel and transportation that dates back to 1892. As a member of the Twerenbold Reisen Group, the company takes pride in evolving this legacy, aligning it with contemporary travel needs while maintaining a commitment to the highest quality standards and innovative travel ideas. The company stands as an independent, family-run enterprise characterized by its passionate employees, commitment to sustainability, and a blend of tradition with innovation.
The heart of their service lies in the “Qualitäts-Leistungskette,” a unique quality assurance chain that covers every aspect of a journey, ensuring a seamless travel experience for their customers. At the core of their ethos is a strong focus on the customer, with continual efforts to enhance service quality based on customer feedback and needs. Reisebüro Mittelthurgau not only promises unique global cruise experiences but also ensures them through its very own Excellence brand, representing first-rate Swiss quality.
Reisebüro Mittelthurgau, renowned for its customer-centric approach in the cruises industry, faced a dual challenge as the Advent and general holiday season approached. Eager to express gratitude to their loyal clientele, the company aimed not just to offer a token of appreciation for their loyalty but also to increase the engagement levels among these customers during a time traditionally less known for booking cruises. Simultaneously, their aspiration extended to captivating potential new customers, awakening their interest in the various cruise experiences they offer.
With the festive season fast approaching, it was the perfect time for Reisebüro Mittelthurgau to advertise its offerings since many people start planning for gift-giving and booking trips for the upcoming year. Yet the challenge lay in preparing a marketing strategy that was innovative and aligned with the company’s ethos. The goal was clear: design an engaging, delightful, and memorable campaign that not only resonates with their audience but also accentuates the company’s strengths and reputation as a premier cruise choice that has the interest of its customers at heart.
Having used gamification before, Reisebüro Mittelthurgau knew of its effectiveness and decided to use the innovative solution to address their challenge: They created a gamified Advent Calendar to immerse and engage their customers for the 24 days of Advent. Each day, behind the calendar’s door, loyal customers were met with a delightful surprise – a medley of offerings that spanned from the company’s own signature cruises to exquisite wine sets and unique experiences generously sponsored by their partners.
To ensure that the charm of the Advent Calendar wasn’t restricted to just the loyal fanbase that subscribed to its newsletter, Reisebüro Mittelthurgau cleverly boosted the reach and attraction of the Advent Calendar. The visibility was substantially increased by securing a prime position for the calendar on their homepage and further endorsing it through banner ads across online news platforms. In addition, Reisebüro Mittelthurgau partnered with Migros and Coop, two major Swiss food retailers, to promote the Advent Calendar in their newsletters. This significantly increased the calendar’s audience.
The efforts to use a multi-channel promotion approach ensured that both Reisebüro Mittelthurgau’s regular patrons and potential new customers were captivated and informed about this festive offering.
Reisebüro Mittelthurgau’s interactive Advent Calendar proved to be a complete success. Their creative take on the classic holiday concept attracted an astounding 381,000 visitors, showcasing an impressive level of appeal and engagement from the audience. This wasn’t just a brief flirtation either; on average, visitors were deeply engaged with the campaign for 75 seconds, cumulatively amounting to an exceptional surge in webpage traffic.
The captivation of the Advent Calendar was further evident in the loyalty it inspired: visitors, who were fascinated by the daily surprises, returned to visit the calendar an average of seven times. This recurring engagement not only underscored the campaign’s ability to delight its audience but also served as a testament to its effectiveness in reinforcing customer loyalty and ensuring repeated visits.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2023 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
