Reisebüro Mittelthurgau, a leading cruise specialist from the Thurgau region, has a rich history in travel dating back to 1892. As part of the Twerenbold Reisen Group, this family-run business combines tradition with innovation, offering exceptional travel experiences with a strong commitment to sustainability. Their unique “Qualitäts-Leistungskette” ensures seamless, high-quality journeys, while their Excellence brand guarantees top-tier Swiss cruise experiences. With a customer-centric approach, Reisebüro Mittelthurgau continually enhances service quality, making them a trusted name in global cruise travel.
Reisebüro Mittelthurgau, a leader in the cruise industry known for its customer-centric approach, faced a unique challenge as the Advent season and holidays approached. The company sought to express gratitude to its loyal customers while increasing engagement during a less associated cruise booking period. Additionally, they aimed to attract potential new customers and spark interest in their diverse cruise offerings.
The festive season they presented an ideal opportunity for promoting their services, as many began planning gifts and trips for the upcoming year. However, the challenge was creating a marketing strategy that was innovative and deeply aligned with the company’s values. The objective was clear: craft an engaging and memorable campaign that would resonate with their audience, showcasing Reisebüro Mittelthurgau as the premier choice for cruise experiences while highlighting their dedication to customer satisfaction.
Reisebüro Mittelthurgau, having previously experienced the success of Gamification Marketing, turned to this innovative solution to tackle their holiday season challenge. They developed a gamified Advent Calendar to engage customers throughout the 24 days of Advent. Each day, loyal customers were greeted with a special surprise behind the calendar’s door—ranging from exclusive offers on the company’s signature cruises to luxury wine sets and unique experiences sponsored by their partners.
To expand the reach beyond their loyal newsletter subscribers, Reisebüro Mittelthurgau strategically enhanced the Advent Calendar’s visibility. They secured a prominent spot for it on their homepage and promoted it through banner ads on various online news platforms. Additionally, they partnered with major Swiss retailers Migros and Coop to feature the Advent Calendar in their newsletters, significantly broadening its audience.
By adopting a multi-channel promotional approach, Reisebüro Mittelthurgau ensured that both their loyal customers and potential new ones were captivated by and well-informed about this festive and engaging campaign.
Reisebüro Mittelthurgau’s interactive Advent Calendar proved to be a complete success. Their creative take on the classic holiday concept attracted an astounding 381,000 visitors, showcasing an impressive level of appeal and engagement from the audience. This wasn’t just a brief flirtation either; on average, visitors were deeply engaged with the campaign for 75 seconds, cumulatively amounting to an exceptional surge in webpage traffic.
The Advent Calendar’s captivation was further evident in the loyalty it inspired: Visitors, fascinated by the daily surprises, returned to visit the calendar an average of seven times. This recurring engagement underscored the campaign’s ability to delight its audience and served as a testament to its effectiveness in reinforcing customer loyalty and ensuring repeated visits.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.