Customer story

Sport Brand

Retaining existing customers is just as important for the sports betting provider “Sport Brand” as attracting new customers. The company has worked in the past with coupons and discounts. However, the use of Brame’s Spin the Wheel could achieve new record values.

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Visits

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Registrations vs. static campaigns

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First-time player cost

The Challenge

The sports betting provider (under NOA) focuses on attracting new customers and maintaining their loyalty. After a new customer has bet for the first time, or a loyal customer no longer has a credit balance, these target groups fall into certain clusters, but the previous measurement methods failed to achieve the goal of reactivating them and up-selling

The Solution

By activating personalized games through a number of triggers, users were encouraged to win something through play. Although the company had previously worked with coupons and discounts, the feeling of winning in a game triggers more positive effects in the target group, which led to an increase in betting activity.

The Results

Push notifications and direct mailings reactivated inactive app users, which led to a total of 1 ¼ more bets being placed in this target group. In addition, there were discounts and start-up credits for new registrations, which could only be redeemed once the user had created an account and bet for the first time. Thus, 4% more registrations were registered when compared to the previous month.

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