Customer story

Swisslos

Lottery companies usually define themselves by the current jackpot. Swisslos has thematized its far-reaching sports promotion program with a swipe game from Brame. Annually, more than 10% of net profits flow into these activities. Players spent an average of 1.5 minutes on the 10 questions. A real image campaign.

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The Challenge

The image of the gambling sector is often a bit stale – therefore it is important to bring a breath of fresh air into the brand communication. Furthermore, lottery companies often struggle with the challenge of defining themselves primarily by the size of the jackpot and the odds.

The Solution

For this reason, Swisslos set the goal of bringing more entertainment into the acquisition process. In the form of a ”Hit or Myth”, participants were asked 10 questions about the brand, products and the charitable activities it supports. In this way, a large number of unknown visitors to the page were converted into qualitative zero-party data.

The Results

Swisslos was able to refresh its image interactively and convey knowledge in a sustainable way. On average, each user interacted with the campaign for about 1.5 minutes, with more than 75% of all visitors staying to finish the game. More than half of all leads consequently also subscribed to the newsletter, which was one of the main goals of the campaign.

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