GYMONE Test Game
- Februar 23, 2023
Was ist Social-Media-Gamification?
When companies work game mechanics into their social media strategies, they can harness the powerful motivational pull of gamification. Social media gamification methods include running polls, adding interactive elements, offering rewards for engaging with social posts, promoting marketing games, and encouraging UGC. UGC encompasses all the content created and curated by online users (not companies or brands). Beispiele für nutzergenerierte Inhalte sind unter anderem:- Beiträge in sozialen Medien mit Text, Bildern, Audio und Videos
- Blogs
- Fragen und Antworten in einem Forum
- Auf YouTube und anderen Plattformen gehostete Videos
- Produktbewertungen
Beispiele für Interaktivitäten, die du auf sozialen Medien durchführen kannst
The power of gamification is not new to social media creators. The most popular social technologies (such as Facebook, LinkedIn, Twitter, and Instagram) feature polling, tagging, mentioning, and emoji-like reactions. These features solicit responses to boost interactivity and create a sense of community. Feedback features often spark competition: seeing which posts get the most ‘likes’ or the thrill of posting a controversial question to draw out reactions from others. Businesses can use these gamification features to understand customer behaviors better and sell them the right products.
Mach dein Spiel
Erweitere dein Marketing-Toolkit mit Gamification mit Brames SaaS!
Empfohlen
Teile diese Geschichte!
