Customer story

SEAT

Motivating potential customers to take a test drive is one of the supreme disciplines in automotive marketing. SEAT was faced with the problem of having a lot of traffic on its website, but knowing nothing about its visitors. With the creative combination of a wheel of fortune and a personality test, lead conversion was massively increased which resulted in more signups for test drives.

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Bounce rate
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Avg. play time

The Challenge

SEAT needed to increase interaction around its 70th anniversary landing page. The goal was to generate leads for remarketing and drive more potential customers to dealerships.

The Solution

Brame’s software, a Wheel of Fortune, was implemented for 3 weeks to generate awareness for the anniversary. In addition, a personality test was created with the aim of introducing users to the new SEAT models and segmenting specific interest profiles.

The Results

As expected, SEAT increased the number of visitors to its new landing page with a lead conversion of 70%. Consequently, the games were very successful in bringing more visitors to the showrooms and thus generating test drives for the new models.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

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