Industry solution

Gamification for Employer Branding

Nowadays, it is becoming increasingly difficult to find skilled workers and apprentices for specific professions. Therefore, it is extremely important to retain the successful existing teams, as well as stand out from the crowd and address potential employees in a more appealing way.

Target apprentices and skilled workers with an interactive job search

Skilled workers from various industries and apprentices are becoming increasingly choosy. When using gamification, employers can pick candidates up early in the journey, and playfully introduce them to job positions and benefits. Gamification is likely to make candidates percieve the employer as innovative, open and contemporary, and this will push them to get more information, or even apply to the job post.

Verify employee qualifications through skill checks

Using gamification lets the employer check the potential employee’s skills during the application or employment process. Instead of offering a “boring” explanation of the position, the company can present job-specific questions and gamified experiences. This ensures a higher and more positive engagement with the job offer and the brand as a whole.

Communicate knowledge and important messages

Gamification offers a plethora of mechanics to convey information. The interactive approach ensures a higher attention span, as well as a marked improvement in knowledge acquisition and retention. For instance, many young people are interested in topics such as sustainability, work-life balance and career opportunities. Using gamification to reinforce the Employer Value Proposition (EVP) can be very helpful here.

Strengthen the sense of community among employees

Gamification is a great way to ensure that the employees percieve and recommend your company as an innovative employer. Regular, gamified competitions such as an advent calendar or a runner game including a leaderboard can improve the culture and show appreciation. Furthermore, you can test your employees’ knowledge of important topics (e.g. cybersecurity) and increase their awareness of sensitive, specialist topics vital to their work.

Customer Stories

Discover how our customers achieved their goals with Brame

ÖBB - the state-owned Austrian Federal Railways - was faced with the problem of finding junior staff and trainees. With a personality test promoted on social media, they were able to show the target group in a playful way what advantages an apprenticeship at ÖBB offers. The multi-stage campaign was a complete success and even won a communication award.

EWZ

This example of EWZ - the electricity company of the city of Zurich - shows how an advent calendar can be used creatively and successfully in employee marketing. The campaign not only set an innovative accent in internal communication but also almost doubled the traffic on the website.
Get a Free Demo of Brame Gamification Marketing Platform

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

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