Industry solution

Gamification for Gambling

Every lottery player and casino visitor has a certain affinity for games, which means a perfect prerequisite for successful gamification measures.

Leads, logins, subscriptions, app downloads

Gamified sweepstakes are intended to arouse interest to subscribe in a playful manner. The instant prize after a game is therefore often a discount or a starting credit. To redeem the prize, initial registration is required, which lowers the inhibition threshold.

Marketing automation

CRM plays a supporting role in the gambling sector to collect data from users and address them individually. With Brame’s Gamification, different customer groups can be engaged with personalized games.

Connect off- & online world

Most gambling providers are increasingly using the online world as a supplement to classic offline games. In this context, it is important to up-sell & cross-sell across channels and thus retain customers. Through the buy & play mechanism, for example, one can buy a lottery ticket at the POS and then be transported into the digital world by scanning a QR code with an instant prize.

Measurable, interactive sponsorship activations

Many betting providers and casinos also sponsor theme-specific associations and events – for instance, a sports betting provider are likely to sponsor a soccer league. There are many activation possibilities live in the stadium (e.g. QR code in match magazines), in the app (e.g. wheel of fortune on the match day) or in customer loyalty (e.g. competitions for fanbase in the newsletter).

Increase the CTR 6x through playable ads

A Playable ad is a modern, effective way to interactively engage the user without making them leave the page first. This allows to attract the target audience in even fewer steps and to generate interest for the registration or app download.

Customer Stories

Discover how our customers achieved their goals with Brame

Lottery companies usually define themselves by the current jackpot. Swisslos has thematized its far-reaching sports promotion program with a swipe game from Brame. Annually, more than 10% of net profits flow into these activities. Players spent an average of 1.5 minutes on the 10 questions. A real image campaign.
Retaining existing customers is just as important for the sports betting provider "Sport Brand" as attracting new customers. The company has worked in the past with coupons and discounts. However, the use of the Brame wheel of fortune could achieve new record values.
Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

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