Industry solution

Gamification for Insurance

For insurance companies, it is becoming increasingly important to stand out from the crowd, generate quality leads and drive them further into the funnel. Gamification can help with this and generate more offers, especially during the fall season.

Generate qualitative leads

Sweepstakes in the classic lead forms often generate poor lead quality. Introducing users to a suspense effect and helping them have fun and learn interactively will ensure higher lead conversion and better lead quality.

Higher open and click rates in the lead nurturing process

As soon as a lead is generated, gamification can be used in marketing automation to convert those leads from cold to warm ones. Depending on the nurturing stage, various games can be used to impart knowledge, distribute instant prizes and collect further data. This way, opening and click-through rates are increased.

Reward and retain new customers

New customers (still in the 1st year) have the highest chance of switching in the following year. This can be prevented with exclusive sweepstakes in the form of entertaining game concepts. In the app, sweepstakes can be launched regularly to generate app downloads, reactivate app users and boost loyalty programs.

Demonstrate expertise in relevant topics

With gamification, an insurance company can interactively convey knowledge on topics such as prevention, health, claims or (cyber-)security and show in a fresh, innovative way that they are an expert in the specific topic area.

Measurable, engaging sponsoring activations

When it comes to sponsoring, there are multiple activation possibilities. Live events are a great way to engage customers with a few well-placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas). An additional place would be a wheel of fortune on match day; and finally, with more of a focus on customer loyalty, competitions challenging the fanbase could be added to the newsletter alongside recent updates.

Customer Stories

Discover how our customers achieved their goals with Brame

The internationally active insurance company Wefox appeals to a younger target group and has operated a lot with contests and raffles in the past. With Brame's software, Wefox implemented a wheel of fortune campaign that was able to reduce the cost per lead by 18%. With the use of consolation prizes for each player, a consistently positive experience was created.
In this case for a major national insurance company (name under NDA), the Brame Wheel of Fortune was used to drive customers to the company's own store for leisure and health products and to drive new registrations.
Until they reach the age of majority, children are covered by their parents' insurance. With a knowledge game, the health insurance company Visana has been able to sensitize young adults to the health issue and collect valuable data for individual offers.
Get a Free Demo of Brame Gamification Marketing Platform

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

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