Tag: Retail

To increase brand awareness and generate new leads, Vorwerk decided to launch a gamified memory game in which the main prize was a “Thermomix TM6 Limited Edition” in the color black.

OBI

OBI gave an interactive boost to a campaign to attract new customers with Brame's Spin the Wheel. Each player had a hit and positive experience with the brand. The prizes ranged from a 5% shopping discount to a CHF 150 voucher. And of the 130 grand prizes redeemed, 78% were new customers.
SPAR Friends initiated a Memory Game to show the advantages of being a loyalty program member and driving signups for the app. In order to claim the prize after the game, people had to sign up for the program and download the app. The campaign was advertised in SPAR flyer and at POS with poster, website and social media.
The grocery chain MPreis has used the emotionality of the European Football Championship 2020 to entertain its website visitors with a quiz about the tournament. In the past, their campaign has been able to achieve a lot of reach but only modest click rates. With the use of gamification, the one in two game participants converted to newsletter subscribers.
McDonald's was able to noticeably increase frequency at participating restaurants with a digital scratch card campaign produced in Brame's software. The targeted selection of prices generated additional sales and increased sales by over 60% during the campaign period. An impressive success story.
Lots of advertising pressure but little conversion, that was the challenge of the furniture retailer Conforama. The 44th anniversary was a good opportunity to launch a prize quiz with a Brame slide game that presented 44 unbeatable offers. More than 2/3 of the game participants also signed up for the newsletter.
To celebrate their 70th anniversary, SEAT developed a personality test to increase interaction around the new landing page. The goal was to generate leads and bring potential customers to the dealer with immediate profits
Motivating potential customers to take a test drive is one of the supreme disciplines in automotive marketing. SEAT was faced with the problem of having a lot of traffic on its website, but knowing nothing about its visitors. With the creative combination of a wheel of fortune and a personality test, lead conversion was massively increased which resulted in more signups for test drives.
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