Industry solution

Gamification for Retail

Gamification can be used at all stages of the customer journey to convert social media and webpage traffic to visitors at the POS. Seasonal promotions, loyalty programs or on-site activations can turn customers into fans.

Increase traffic at the point of sale through seasonal promotions

The holiday seasons are some of the most critical times to engage your customers. This can be rather tricky as everyone is thinking the same thing and the level of advertisement goes through the roof on critical seasons such as Easter, Black Friday and Christmas. The gamified Advent calendars can massively increase traffic at the POS and boost sales. Engagement can also be boosted at the POS on screens or through QR codes.

Generate more quality leads and newsletter subscriptions

Despite lots of traffic on social media pages and webpage, many retailers don’t know their visitors. Through gamification, signups and insights on interests and buying behavior can be collected. This helps in a personalized retargeting in the app or newsletter.

Retain new customers

After the first purchase, the company should find a way to retain the customer. Post-purchase gamification is one way to give users a positive feeling and a reason to return soon. In the form of a buy & play mechanisms, users are brought from the offline world back online.

Increase app and newsletter engagement

Gamification combined with a CRM with marketing automation capabilities can be a very effective way to engage customers. In the form of interactive loyalty programs, users can be rewarded with exclusive games at different levels, thus increasing open and click rates in mailings / newsletters.

Measurable experiences in sponsoring

When it comes to sponsoring, there are multiple activation possibilities., e.g. live sports events are a great way to engage customers with a few well placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas). An additional place would be a wheel of fortune on match day. Finally, with more of a focus on in customer loyalty, competitions can challenge the fan base in the newsletter containing recent updates.

Customer Stories

Discover how our customers achieved their goals with Brame

Motivating potential customers to take a test drive is one of the supreme disciplines in automotive marketing. SEAT was faced with the problem of having a lot of traffic on its website, but knowing nothing about its visitors. With the creative combination of a wheel of fortune and a personality test, lead conversion was massively increased which resulted in more signups for test drives.
McDonald's was able to noticeably increase frequency at participating restaurants with a digital scratch card campaign produced in Brame's software. The targeted selection of prices generated additional sales and increased sales by over 60% during the campaign period. An impressive success story.
SPAR Friends initiated a Memory Game to show the advantages of being a loyalty program member and driving signups for the app. In order to claim the prize after the game, people had to sign up for the program and download the app. The campaign was advertised in SPAR flyer and at POS with poster, website and social media.

Frequently Asked Questions

Retail gamification refers to the use of game elements and mechanics, such as incentives, game elements, and game mechanics, in a retail industry setting to enhance the customer experience and drive customer engagement. This can include things like loyalty programs, virtual rewards, in-store games and challenges, and more. Retail gamification can also help increase brand recognition and drive sales through marketing campaigns and initiatives. 

Retail gaming in the retail industry refers to the use of games and game elements, such as game mechanics and virtual reality, in a retail store setting to drive engagement and sales. This can include in-store games, virtual reality experiences, and other interactive elements that enhance the shopping experience. Retail gaming can also involve online shopping and retail gamification strategies for e-commerce. 

Retail gamification can be used in sales as a marketing strategy in the retail business by adding elements of fun and competition to the shopping experience, such as leaderboards and in-store challenges, to encourage customers to engage with the brand and make purchases. Retail gamification can also help retailers drive customer retention and customer acquisition through loyalty programs and virtual rewards. 

An example of retail gamification in the retail industry could be a loyalty program that offers incentives, such as virtual rewards or discounts on future purchases, for making purchases. Another example could be an in-store game or challenge that encourages customers to interact with the brand and complete certain tasks to earn rewards. Retail gamification can also include augmented reality experiences or mobile apps that enhance the shopping experience. 

There are several benefits to using retail gamification in the retail industry, including increased customer engagement, increased brand loyalty, and the ability to gather valuable data about customer behavior. Retail gamification can also help retailers stand out in a crowded market and drive sales. 

In-game retail gamification refers to the use of game elements and mechanics to enhance non-game experiences, such as shopping or customer service, while gamblification refers to the use of game elements and mechanics in online gambling or betting. 

To use retail gamification in the retail industry as a marketing strategy, retailers can consider the needs and interests of their target audience and design games and challenges, using game elements and game mechanics, that align with these interests. It’s also important to regularly update and refresh the retail gamification elements, such as virtual reality experiences and leaderboards, to keep them engaging and relevant. 

A gamified retail experience in the retail industry is a shopping experience that incorporates game elements and mechanics, such as game elements, game mechanics, and virtual reality, to enhance the customer experience and drive customer engagement. This could include things like loyalty programs, virtual rewards, in-store games and challenges, and more, and can be both in-store and online. Gamified retail experiences can also involve virtual environments and real-world experiences that incorporate gaming elements. 

Retailers can use gamification techniques, such as loyalty programs and in-store challenges, to level up their brand recognition and drive sales in the retail industry. These techniques can help increase customer engagement and loyalty, and can also provide retailers with valuable 

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.