The leading Gamification Marketing Builder

Drag and drop your way to Gamification Marketing campaigns

that

convert

retain

engage

convert

Use proven Gamification Marketing templates to engage, convert and retain more customers with best practices from over 10,000 campaigns worldwide.

Request a Demo
 ALREADY TRUSTED BY LEADING BRANDS WORLDWIDE 

Gamify your marketing campaigns
in four easy steps

Gamify your marketing campaigns in four easy steps

01

Select a game

02

Customize your template

03

Embed the experience

04

Measure and optimize

The problem with traditional one-way marketing

Two seconds is all it takes to lose
consumers’ attention

Traditional marketing touchpoints don’t connect with busy potential customers like they used to—and it’s putting marketers under more pressure than ever.

300+

Ads are seen by the average consumer every day

90% of your potential customers are banner blind to your brand’s marketing.

3X

Higher customer acquisition costs over the last decade

It’s 222% more expensive to acquire new customers than it was 10 years ago.

50%

Of new customers drop off from loyalty programs

Brands lose up to half of all loyalty signups they’ve won after a few months.

THE WINNING SOLUTION FOR Marketers TODAY

Embed `impactful gamified experiences` that customers love into your marketing

Transform static content, sweepstakes, promotions, and loyalty program touchpoints into interactive experiences that grab and hold attention with engaging Gamification Marketing mechanics.

Engage more customers

Gamify content and sweepstakes

Gamified content and sweepstakes increase digital engagement along with your marketing conversion's quality and volume.

  • First & zero-party data
  • Quality traffic
  • Engagement time
  • Double-opt in signups
  • Retail media engagement

Convert more customers

Gamify promotions
and offers

Gamified promotions and offers intrinsically motivate consumers, increasing your redemption rates, sales conversions and margins.

  • Basket size
  • Voucher redemption rate
  • Sales conversion
  • Purchase frequency
  • Retail media revenue

Retain more customers

Gamify apps and loyalty programs

Gamified apps and loyalty programs strengthen customer loyalty and increase repeat purchases, as well as customer lifetime value.

  • Loyalty program signups
  • App installs
  • Active usage (DAU, WAU, MAU)
  • Breakage rate
  • Reactivation rate

BRAME’s leading no-code Gamification Builder

Take your campaigns from ordinary
to interactive

Drag and drop your way to gamified campaigns that engage, convert and retain customers with over 100 customisable templates built for your industry.

Game Library

Pick your game from proven Gamification templates

Find effective Gamification templates that can quickly be adapted to your products and target groups in our fast-growing game library.

  • Top performing templates built for every seasonality and objective
  • Developed on best practices from 10,000+ campaigns
  • Inspiration for more variety in your campaigns

Drag & Drop Builder

Customize your Gamification campaigns with ease

Create high-performing Gamification mechanics in no time without writing a single line of code or creating complex designs yourself.

  • Translate campaigns into 100+ languages
  • Access optimized game flows and advanced features
  • Easily customize game mechanics and designs

Omnichannel Distribution & Integration

Embed your gamified campaigns everywhere

Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.

  • Responsive design for any platform and device
  • Omnichannel distribution via links and iframes
  • Easy integration into your marketing tech stack

Real-time Analytics

Everything you need to know at one glance

View the data and metrics your campaigns generate in real-time while monitoring and optimizing performance.

  • No analytics tools or manual reports required
  • All relevant metrics in one single source of truth
  • Real-time optimization advice for maximum results

How our customers exceed their targets with Gamification Marketing

Our partners set new benchmarks with gamified campaigns that leverage industry-specific best practices, expert consultations, and dedicated customer success and account managers.

Customer Success Stories by Industry

SPAR ALREADY WINS WITH GAMIFICATION

How SPAR increases seasonal engagement and loyalty

SPAR revived its "SPAR Friends" loyalty program with gamified campaigns boosting app downloads, signups, and brand engagement.

86,000

Unique Leads

111 Sec

Engagement Time

+25%

Ad Click-through Rate
Read case study

OBI SWITZERLAND ALREADY WINS WITH GAMIFICATION

How OBI Switzerland amplifies engagement and acquires new customers

OBI Switzerland increased digital engagement and generated new customers with gamified promotions and offers.

21%

Voucher Redemption Rate

78%

New Customers (of Redeemed Vouchers)

90%

Game Completion Rate
Read case study

LINDT & SPRÜNGLI ALREADY WINS WITH GAMIFICATION

How Lindt & Sprüngli boosts newsletter signups and sales conversion

Lindt & Sprüngli increased digital engagement, double opt-in newsletter signups, and sales conversion with gamified sweepstakes and promotions.

+18%

Increase in Sales Conversion Rate

14,000+

Unique Leads

22%

Newsletter Double Opt-In Rate
Read case study

KFC ALREADY WINS WITH GAMIFICATION

How KFC generates digital engagement and footfall to store

KFC increased digital engagement, qualified leads,  and successfully distinguished itself from competitors with gamified promotions and offers.

46%

Lead Conversion Rate

106 Sec

Engagement Time

95%

Game Completion Rate
Read case study

HEINEKEN SWITZERLAND ALREADY WINS WITH GAMIFICATION

How HEINEKEN Switzerland boosts brand love

HEINEKEN Switzerland increased brand meaningfulness with a large campaign, of which gamified content and sweepstakes were important elements.

+10%

Brand Meaningfulness

30 Mio

Unique Games Access Tokens Printed

95 Sec

Engagement Time
Read case study

Customer Success Stories by Outcome

TCHIBO SCHWEIZ ENGAGES CUSTOMERS WITH GAMIFICATION

How Tchibo Schweiz increases engagement and marketing conversions

Tchibo Schweiz successfully increased digital engagement and double opt-in verified newsletter signups with gamified content and sweepstakes.

35,000

Unique Leads

25,200

Newsletter Double Opt-in Signups

72%

Newsletter Double Opt-in Rate
Read case study

AEG ELECTROLUX ALREADY CONVERTS CUSTOMERS WITH GAMIFICATION

How AEG boosts sales conversion and e-commerce revenue

AEG significantly increased sales conversion, basket size, and number of completed transactions with gamified promotions and offers.

+44%

Sales Conversion Rate

+11%

Ø Basket Size

+21%

Completed Transactions
Read case study

BIPA ALREADY RETAINS CUSTOMERS WITH GAMIFICATION

How BIPA amplifies customer loyalty and repeated purchases

BIPA increased loyalty program engagement, boosted repeated purchases, and successfully distinguishing itself from competitors with gamified loyalty programs and campaigns.

2.4 Mio

Started Games

3.7

Return Rate

61%

Prize Redemption Rate
Read case study

Gamification Marketing played your way

Choose between always-on journeys and event-specific campaigns, or maximise your
impact with both.

Always-on Gamification journeys

  • Purchase made
  • 30, 60 or 90 days not logged in
  • Amount X of transactions made
  • Customer anniversary
  • Customer birthday
  • Exit detected
  • Newsletter subscription
  • Product finder
…and many more
gamification_card_image

Event-specific Gamification campaigns

  • Holidays
  • Black Friday
  • Seasonality
  • Product launches
  • Events
  • Sponsoring
  • Announcements
…and many more
gamification_card_image

Our Gamification experts help you succeed, from self-serve support to fully managed services

Best-in-class support for the campaigns you build

Our experienced Gamification experts support you in implementing industry-specific success strategies, avoiding trial-and-error and maximizing your results.

  • Supporting development of individual designs and optimized game flows and rules
  • Benefit from best practices from 10,000+ Gamification campaigns
  • Reliable sparring partners before, during and after your campaign launch

Let our experts do the work

We take care of the entire process including technical integration, creation, optimization and distribution of your Gamification campaign as well as project management to make sure everything goes according to plan.

  • Customized technical implementation strategy crafted for your tech stack
  • Development of Gamification concepts and storylines that resonate with your strategic goals
  • Ongoing monitoring and advice to achieve maximum results
Best-in-class support for the campaigns you build.

Take your growth to the next level

We support the planning and monitoring of your gamified campaigns and help you to integrate Gamification mechanics into a holistic marketing strategy. This will help you achieve measurable results and sustainable growth.

  • Strategy analysis and holistic campaign planning
  • Regular business reviews including reports and suggestions for optimization
  • Customized growth plans for continued success
Let our experts do the work.

"We became more cost-efficient and the drag and drop Builder is just awesome!"

See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.

Marc Marti

Watch a video

4:12 min

Marc Marti

Marketing Manager Digital Content
Elena Abeltshauser

Watch a video

3:51 min

Elena Abeltshauser

D2C Activation Manager
Luca Cadlini

Watch a video

5:04 min

Luca Cadlini

Brand Manager
View more

Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.

Roland Krammer

Roland Krammer

Teamlead CRM

I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales

Marc Marti

Marc Marti

Marketing Manager Digital Content

The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.

Nadine Pfister

Nadine Pfister

Communication & Partner Services

In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%

Anes Prasovic

Anes Prasovic

E-Commerce Manager

With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.

Roland Krammer

Roland Krammer

Teamlead CRM

What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.

Anes Prasovic

Anes Prasovic

E-Commerce Manager

All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.

Valentin Schennach

Valentin Schennach

Marketing Technology Lead

In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.

Marc Marti

Marc Marti

Marketing Manager Digital Content

We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.

Marc Marti

Marc Marti

Marketing Manager Digital Content

The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.

Nadine Pfister

Nadine Pfister

Communication & Partner Services

Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.

Corina Trachsel

Corina Trachsel

Head of Department Online

During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period. 

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.

Andreas Weber,

Andreas Weber,

Campaign Mgr X-Channel Marketing

Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!

Anes Prasovic

Anes Prasovic

E-Commerce Manager

Make your play to `engage,
convert and retain` today

Speak to an expert and start leveraging best practices and winning industry-specific Gamification strategies with our Builder.

  • Flexible Pricing
  • Impactful Results
  • Easy to Use
Request a Demo

FAQs

Find helpful answers to our most frequently asked questions on Gamification Marketing and our Builder.

Explore FAQ

Didn’t find what you’re looking for? Contact us and one of our Gamification experts will be happy to assist you.

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What is Gamification Marketing?

Gamification Marketing helps marketers engage, convert, and retain customers with game-inspired mechanics like challenges, rewards, and incentives. By transforming ordinary marketing into impactful brand experiences, marketers can capture attention, drive actions, and foster loyalty.

How can I gamify my marketing with BRAME’s Builder?

Simply pick the right Gamification mechanics for your marketing, products and target groups from our growing game library. Use our modular Builder to quickly create and embed a custom gamified experience into your campaign. Launch and optimize your gamified touchpoint with our best-in-class support.

How do I track the performance of my campaigns?

Access robust analytics tools in our Builder to monitor and measure your campaign performance in real-time. Make data-driven decisions by easily tracking key metrics like customer engagement, conversion rates, reward redemption, and overall campaign performance. 

Does BRAME offer consulting and customer support?

Our team of Gamification Marketing experts makes everything from onboarding and campaign setup to strategy and optimization simple. Start receiving personalized recommendations, best practices, and strategic insights that help you engage, convert, and retain more customers from day one.

Can BRAME’s Builder integrate into my existing tech stack?

With our Builder, integration is seamless. Campaigns can be embedded directly into your marketing tech stack, whether dealing with your CRM, loyalty program infrastructure or other marketing tools.

Where can I distribute my Gamification Marketing campaigns?

Distribute your gamified campaigns across websites, apps, display ads, video ads and more. With omnichannel options, including links and iFrames, your campaigns can seamlessly integrate into any owned or paid media channel.