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Blog Posts
7 Ideas For Your Next Easter Marketing Campaign
With Easter being the next festive holiday, we’re sure your Easter Marketing ideas are lined up!
Mastering Omnichannel Strategy: 7 Game-Changing Tips
An omnichannel strategy ensures sales and marketing teams are consistent and in sync. The focus is driving successful campaign results and engaging customers with immersive and innovative experiences.
Mastering Campaign Strategy: A Marketer’s Blueprint For Success
As a marketing professional, you understand how vital a clear set of goals is when starting a new campaign. A successful campaign strategy is one that has been tried and tested. Countless steps go into creating a detailed marketing strategy; we’ve summed up the most important ones that will get your audience’s attention and keep them engaged.
Customer Stories
Tchibo Schweiz
Tchibo Schweiz, the global retailer, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, boost lead generation, and drive e-commerce sales. By integrating Gamification campaigns with a focus on generating newsletter double opt-in (NL DOI) signups, Tchibo Schweiz grew its customer base and improved overall business performance. BRAME’s flexible drag-and-drop Builder enabled Tchibo Schweiz to seamlessly create, customize, and launch interactive campaigns, eliminating the need for costly external agencies.
Lindt & Sprüngli
Lindt & Sprüngli, a global leader in premium chocolate manufacturing, leveraged Gamification Marketing to increase digital engagement, newsletter double opt-in (NL DOI) signups, and direct-to-consumer (D2C) e-commerce sales. By implementing impactful and engaging Gamification mechanics and campaigns into their existing marketing strategy, Lindt & Sprüngli successfully differentiated themselves in a crowded market and drove business growth.
BIPA
The Austrian drugstore retailer BIPA faced challenges in the highly competitive sector of increasing basket size, customer frequency, and revenue. BIPA has already implemented various successful campaigns, which have generated valuable new customers and fostered engagement with existing ones. With their Spin the Wheel campaign, which attracted over 2.4 million participants and had a prize redemption rate of 61%, they created an almost viral campaign that improved their defined KPIs and triggered an immediate return on investment (ROl).
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Make your play to `engage,
convert and retain` today
BRAME’s drag and drop Gamification Builder is the easiest, fastest and most cost-effective way for marketers to transform ordinary, one-way marketing into interactive brand experiences that engage, convert and retain.
- Flexible Pricing
- Impactful Results
- Easy to Use