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Distribute prizes dynamically and securely
Control how your prizes play out with dynamic prize pools and time limits to boost redemption rates, lower the risk of fraud, and optimize campaign planning and economics.
THE leading GAMIFICATION MARKETING Solution FOR RETAIL
The drag and drop Gamification Marketing Builder made for retailers
Gamify your marketing with hundreds of customizable game templates built to help retail marketers engage, convert and retain more customers, proven over 10,000 campaigns worldwide.
TRUSTED BY LEADING BRANDS WORLDWIDE
Gamify your marketing campaigns
in four easy steps
Gamify your marketing campaigns in four easy steps
01
Select a game
02
Customize your template
03
Embed the experience
04
Measure and optimize
THE WINNING SOLUTION FOR RETAIL MARKETERS TODAY
Why retailers choose BRAME’s leading `Gamification Marketing Builder`
Our Builder helps retailers transform static content, sweepstakes, promotions, and loyalty program touchpoints into interactive experiences that grab and hold attention.
Engage more customers
Gamify content and sweepstakes
Gamified content and sweepstakes increase digital engagement along with your marketing conversions’ quality and volume.
- First & zero-party data
- Quality traffic
- Engagement time
- Double-opt in signups
- Retail media engagement
Convert more customers
Gamify promotions
and offers
Gamified promotions and offers intrinsically motivate consumers, increasing your redemption rates, sales conversions and margins.
- Basket size
- Voucher redemption rate
- Sales conversion
- Purchase frequency
- Retail media revenue
Retain more customers
Gamify apps and loyalty programs
Gamified apps and loyalty programs strengthen customer loyalty and increase repeat purchases, as well as customer lifetime value.
- Loyalty program signups
- App installs
- Active usage (DAU, WAU, MAU)
- Breakage rate
- Reactivation rate
How retailers win with
Gamification Marketing today
By deploying impactful gamified experiences along the entire customer journey, marketers in retail can engage, convert and retain more customers.
Boost footfall, sales, and basket size
Encourage shoppers to spend more by gamifying the customer journey.
- Motivate shoppers to take action with gamified promotions and offers
- Boost basket size with complimentary and time-limited prizes
- Increase footfall with special in-store promotions
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Strengthen customer loyalty
Boost signups, engagement and CLTV across your loyalty program or app.
- Reward shoppers after purchases with gamified activities, increasing purchase frequency
- Boost engagement with gamified incentives across your app or loyalty program
- Reactivate lapsed users with personalized, gamified push notifications
Enhance email marketing
Capture the data you need to personalize your email marketing.
- Increase newsletter double opt-in signup rates with gamified sweepstakes
- Generate first- and zero-party data to personalize your marketing automation
- Improve engagement KPIs like open rate and click rate with gamified content
Hone your omnichannel strategy
Tie your digital and in-store touchpoints together, from social media to storefront.
- Gamify customer experiences across online and offline points-of-sale
- Link gamified in-store promotions to exclusive rewards
- Make your offline promotions measurable with real-time game analytics
BRAME’s leading no-code Gamification Builder
Take your campaigns from ordinary
to interactive
Drag and drop your way to gamified campaigns that engage, convert and
retain customers with over 100 customisable templates built for your industry.
Game Library
Pick your game from proven Gamification templates
Find effective Gamification templates that can quickly be adapted to your products and target groups in our fast-growing game library.
- Top performing templates built for every seasonality and objective
- Developed on best practices from 10,000+ campaigns
- Inspiration for more variety in your campaigns
Drag & Drop Builder
Customize your Gamification campaigns with ease
Create high-performing Gamification mechanics in no time without writing a single line of code or creating complex designs yourself.
- Translate campaigns into 100+ languages
- Access optimized game flows and advanced features
- Easily customize game mechanics and designs
Omnichannel Distribution & Integration
Embed your gamified campaigns everywhere
Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.
- Responsive design for any platform and device
- Omnichannel distribution via links and iframes
- Easy integration into your marketing tech stack
Real-time Analytics
Everything you need to know at one glance
View the data and metrics your campaigns generate in real-time while monitoring and optimizing performance.
- No analytics tools or manual reports required
- All relevant metrics in one single source of truth
- Real-time optimization advice for maximum results
WINNING FEATURES FOR RETAIL
Elevate your retail marketing with gamified experiences `that customers love`
Whether it’s managing prizes, leveraging retail media or building impactful loyalty programs, our features set retail marketers up for success and integrate seamlessly into every tech stack.
ADVANCED PRIZE MANAGEMENT
- Dynamic prize distribution based on different prize pools and time limits
- Optimal promotional and financial planning
- Reduced risk of potential fraud and misuse
CUSTOM TEMPLATES
Give campaign templates your look and feel
Customize campaign templates to ensure brand consistency and, above all, efficient campaign execution by simply reusing and sharing existing branded templates.
- Align campaigns with your brand design
- Customize game templates with only a few clicks
- Copy and share templates for consistent branding
UNIQUE ACCESS TOKEN
Blend offline and online through buy-and-play
Generate or upload unique access tokens and link securely to exclusive marketing games to increase engagement, purchase frequency, and average order values.
- Upload up to 20 million unique access tokens
- Control user access to marketing games
- Enable omnichannel marketing campaigns
GAMIFIED RETAIL MEDIA
Generate additional revenue with partners
Boost revenue by embedding partner ads and sponsorships into Gamification Marketing campaigns seamlessly.
- Introduce a new revenue stream
- Boost campaigns with sponsored prizes
- Strengthen relationships with innovative partner promotions
CUSTOM GAME FLOWS
Flexible game flows for high-impact
Leverage customizable game flows tailored to your campaign objectives and desired results for maximum impact.
- Criteria-based game and page flows
- Exclusive game access for reward plays
- Adjust lead collection and double opt-in placements
ADVANCED ACCOUNT STRUCTURE
Streamline advanced user management
Easily control roles, rights and access for users from different departments or countries to fulfill local and legal requirements.
- Easy and scalable concept for roles and rights
- Create, edit and clone roles at any time
- Ensure GDPR compliance of all campaigns
LOYALTY EARN & BURN
Make loyalty programs more profitable
Turn loyalty points into currency for marketing games and gamified sweepstakes to boost engagement and redemption rates in your loyalty programs.
- More loyalty points are actually redeemed
- Lower breakage rate for a higher CLTV and EBITDA
- Gamified loyalty experience for more engagement
EMAIL EDITOR
Leverage the email editor with smart emails
Create, customize, and send automated emails tailored to your game flows and desired results.
- Send automated emails based on game results
- Customize email templates and designs
- Improve double opt-in signups through proven email templates
SEAMLESS INTEGRATION
Integrate with your marketing tech stack
Seamlessly connect to any MarTech tool, from email and marketing automation platforms to analytics software and CRM systems, with the right integration options for your tech stack.
- Seamless integration into your marketing tech stack
- Import personal zero- and first-party data
- Ensure smooth, consistent data flows
SECURE & GDPR-COMPLIANT
Built to be fully compliant and secure
Rely on our fully compliant and secure Gamification solution with total GDPR compliance, ISO certification, and EU servers.
- GDPR-compliant and ISO certified
- EU-based servers ensure data compliance
- State of the art encryption and fraud prevention
OMNICHANNEL DISTRIBUTION
Embed your gamified campaigns everywhere
Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.
- Responsive design for any platform and device
- Omnichannel distribution via links and iframes
- Easy integration into your marketing tech stack
ENGAGEMENT & CONVERSION ADS
Gamified display and video ads that stand out
Leverage BRAME ‘s media solutions to maximize user engagement and drive traffic with gamified display- and video ads that capture attention, boost interactions, and achieve real business outcomes.
- Deploy Gamification mechanics combined with maximum reach
- Drive business outcomes along the marketing funnel
- Boost CTRs, brand impact, and conversions
Retailers already exceed their targets with our `Gamification Marketing Builder`
Our partners set new benchmarks with gamified campaigns that leverage retail-specific best practices, expert consultations, and dedicated customer success and account managers.
AEG ELECTROLUX ALREADY CONVERTS CUSTOMERS WITH GAMIFICATION
How AEG boosts sales conversion and e-commerce revenue
AEG significantly increased sales conversion, basket size, and number of completed transactions with gamified promotions and offers.
+44%
Sales Conversion Rate
+11%
Ø Basket Size
+21%
Completed Transactions
OBI SWITZERLAND ALREADY WINS WITH GAMIFICATION
How OBI Switzerland amplifies engagement and acquires new customers
OBI Switzerland increased digital engagement and generated new customers with gamified promotions and offers.
21%
Voucher Redemption Rate
78%
New Customers (of Redeemed Vouchers)
90%
Game Completion Rate
BIPA ALREADY RETAINS CUSTOMERS WITH GAMIFICATION
How BIPA amplifies customer loyalty and repeated purchases
BIPA increased loyalty program engagement, boosted repeated purchases, and successfully distinguishing itself from competitors with gamified loyalty programs and campaigns.
2.4 Mio
Started Games
3.7
Return Rate
61%
Prize Redemption Rate
TCHIBO SCHWEIZ ENGAGES CUSTOMERS WITH GAMIFICATION
How Tchibo Schweiz increases engagement and marketing conversions
Tchibo Schweiz successfully increased digital engagement and double opt-in verified newsletter signups with gamified content and sweepstakes.
35,000
Unique Leads
25,200
Newsletter Double Opt-in Signups
72%
Newsletter Double Opt-in Rate
Our Gamification experts help you succeed, from self-serve support to fully managed services
Best-in-class support for the campaigns you build
Our experienced Gamification experts support you in implementing industry-specific success strategies, avoiding trial-and-error and maximizing your results.
- Supporting development of individual designs and optimized game flows and rules
- Benefit from best practices from 10,000+ Gamification campaigns
- Reliable sparring partners before, during and after your campaign launch
Let our experts do the work
We take care of the entire process including technical integration, creation, optimization and distribution of your Gamification campaign as well as project management to make sure everything goes according to plan.
- Customized technical implementation strategy crafted for your tech stack
- Development of Gamification concepts and storylines that resonate with your strategic goals
- Ongoing monitoring and advice to achieve maximum results
Take your growth to the next level
We support the planning and monitoring of your gamified campaigns and help you to integrate Gamification mechanics into a holistic marketing strategy. This will help you achieve measurable results and sustainable growth.
- Strategy analysis and holistic campaign planning
- Regular business reviews including reports and suggestions for optimization
- Customized growth plans for continued success
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Marketing Manager Digital Content
Elena Abeltshauser
D2C Activation Manager
Luca Cadlini
Brand Manager
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Make your play to `engage,
convert and retain` today
Speak to an expert and start leveraging best practices and winning industry-specific Gamification strategies with our Builder.
- Flexible Pricing
- Impactful Results
- Easy to Use
FAQs
Find helpful answers to our most frequently asked questions on Gamification Marketing and our Builder.
Didn’t find what you’re looking for? Contact us and one of our Gamification experts will be happy to assist you.
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What is Gamification Marketing?
Gamification Marketing helps marketers engage, convert, and retain customers with game-inspired mechanics like challenges, rewards, and incentives. By transforming ordinary marketing into impactful brand experiences, marketers can capture attention, drive actions, and foster loyalty.
How can I gamify my marketing with BRAME’s Builder?
Simply pick the right Gamification mechanics for your marketing, products and target groups from our growing game library. Use our modular Builder to quickly create and embed a custom gamified experience into your campaign. Launch and optimize your gamified touchpoint with our best-in-class support.
How do I track the performance of my campaigns?
Access robust analytics tools in our Builder to monitor and measure your campaign performance in real-time. Make data-driven decisions by easily tracking key metrics like customer engagement, conversion rates, reward redemption, and overall campaign performance.
Does BRAME offer consulting and customer support?
Our team of Gamification Marketing experts makes everything from onboarding and campaign setup to strategy and optimization simple. Start receiving personalized recommendations, best practices, and strategic insights that help you engage, convert, and retain more customers from day one.
Can BRAME’s Builder integrate into my existing tech stack?
With our Builder, integration is seamless. Campaigns can be embedded directly into your marketing tech stack, whether dealing with your CRM, loyalty program infrastructure or other marketing tools.
Where can I distribute my Gamification Marketing campaigns?
Distribute your gamified campaigns across websites, apps, display ads, video ads and more. With omnichannel options, including links and iFrames, your campaigns can seamlessly integrate into any owned or paid media channel.