Distribute prizes dynamically and securely
Control how your prizes play out with dynamic prize pools and time limits to boost redemption rates, lower the risk of fraud, and optimize campaign planning and economics.
Changing how brands connect with consumers, at scale
Quantity moved the needle for marketers a decade ago. But today, quality decides whether consumers engage or keep scrolling.
People don’t like being bombarded with marketing that misses the mark—they even pay monthly subscription fees to avoid it. That’s why we founded BRAME: to change how brands connect with consumers.
2019
2020
2021
2022
2023
2024
Today
Upcoming
Exploring how brands reward `consumers` for their attention
Once we grasped the quantity-over-quality problem, we started reverse engineering it: what if consumers loved ads? With over a decade of combined academic research on what sort of marketing consumers find relevant, meaningful and valuable, our founders finally got their answer.
Spoiler alert:
if it isn’t an interactive and impactful brand experience, consumers don’t care.
For marketers, it’s all about great content impactful brand experiences
Extrinsic rewards like “buy one, get two” retail offers work—but we understood that experience-hungry consumers want something more. That sense of achievement from reaching a new membership level or the thrill of swiping away on a digital scratch card to see what you’ve won.
To disrupt the one-way marketing status quo, we needed to go beyond offering great content and extrinsic rewards by tapping into consumers’ intrinsic motivations.
Our plan of attack?
Enhance ordinary reward structures with Gamification mechanics like challenges, points and competition, transforming one-way marketing into interactive and impactful brand experiences that engage, convert and retain.
Going from agency services to empowering marketers, at scale
Once we entered the market with BRAME, we realized that innovation was in very high demand. After just three months, we closed our first enterprise deal, delivering managed services and custom solutions for one of Europe's top five food retailers. That’s when we had a eureka moment: Gamification Marketing works. Now we need to make it work for everyone and at scale.
We immediately started development on a scalable software solution for Gamification that marketers from every industry could easily pick up and use. Our vision for our customers? Faster time to value over fewer billable hours, less complexity across the board and—most important—keeping our customers in full control of their own marketing.
Launching BRAME’s Gamification Builder
With our first drag and drop Builder, BRAME delivered what would become the easiest, fastest and most cost-effective way to gamify brands’ existing content, sweepstakes, promotions and loyalty programs.
With our first version, we laid the foundation for our Builder today. Our Gamification Builder works just like commonly used website builders (think Squarespace or Wix). Instead of working with website themes and templates, however, you pick a game concept, select and customize a template, and embed it into your marketing mix. Once it’s live, you start tracking its performance and accessing the data it generates in real time.
Empowering marketers to engage, convert, and retain more customers
Over the next two years, we empowered leading brands to gamify their marketing with our Gamification Builder. From self-serve support to fully managed services, we helped leading brands like KFC, SPAR, BIPA, OBI and many more drive some staggering results.
Unveiling `BRAME Media Solutions` to solve marketers’ paid media pains
After around two decades of stagnation in touchpoint experiences for paid media (think banner ads), we knew that we had to expand Gamification into this field, next. With BRAME Media Solutions, and our new Engagement and Conversion Ad offering, we scaled our commitment to help brands reconnect with consumers beyond the limitations of owned media.
At the same time…
Actioning the many learnings we discovered over our journeys with our customers, we started expanding our team with key hires in product, customer success and other departments across our organization.
Evolving BRAME’s Gamification Builder with our latest major release
Spending years in the trenches with our customers gave us the learnings we needed to double down on product innovation, getting us ready for our Builder’s next release. With our latest update, we expanded our features to really resonate with our customers’ different verticals and business needs.
ADVANCED PRIZE MANAGEMENT
LOYALTY EARN & BURN
Make loyalty programs more profitable
Turn loyalty points into currency for marketing games and gamified sweepstakes to boost engagement and redemption rates in your loyalty programs.
ENGAGEMENT & CONVERSION ADS
Gamified display and video ads that stand out
Leverage BRAME ‘s media solutions to maximize user engagement and drive traffic with gamified display- and video ads that capture attention, boost interactions, and achieve real business outcomes.
EMAIL EDITOR
Leverage the email editor with smart emails
Create, customize, and send automated emails tailored to your game flows and desired results.
CUSTOM GAME FLOWS
Flexible game flows for high-impact
Leverage customizable game flows tailored to your campaign objectives and desired results for maximum impact.
OMNICHANNEL DISTRIBUTION
Embed your gamified campaigns everywhere
Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.
GAMIFIED RETAIL MEDIA
Generate additional revenue with partners
Boost revenue by embedding partner ads and sponsorships into Gamification Marketing campaigns seamlessly.
UNIQUE ACCESS TOKEN
Blend offline and online through buy-and-play
Generate or upload unique access tokens and link securely to exclusive marketing games to increase engagement, purchase frequency, and average order values.
ADVANCED ACCOUNT STRUCTURE
Streamline advanced user management
Easily control roles, rights and access for users from different departments or countries to fulfill local and legal requirements.
The world’s leading Gamification
Marketing solution
Over our four year journey, we’ve empowered marketers to engage, convert and retain more customers. Today, we’re pushing innovation in Gamification Marketing over thousands of campaigns around the world.
BRAME today:
10,000+
Total gamified campaigns
4.5 billion
Total engagement time in seconds
90+
Number of team members
32
Total countries using our Builder
6
Number of BRAME offices
Our board
Our locations
Zürich, Switzerland
Schindellegi, Switzerland
Hamburg, Germany
Novi Sad, Serbia
Niš, Serbia
Vienna, Austria
Dubai, UAE
Our customers
What do leading marketers say about BRAME?
Marc Marti
Marketing Manager Digital Content
Elena Abeltshauser
D2C Activation Manager
Luca Cadlini
Brand Manager
What’s next for BRAME?
BRAME is always innovating to change the way brands connect with consumers. This year, we’re planning a major product update that’ll help marketers engage, convert and retain more customers.
BRAME Studio
Over half a decade leading in Gamification Marketing, we’ve cultivated the knowledge needed to deliver a truly end-to-end Gamification solution: BRAME Studio. With this Gamification Platform that includes our Builder and an additional set of brand new features, we’re doubling down on our vision to empower marketers to engage, convert and retain more customers.
We’re keeping our tech and feature design under wraps for now. Sign up to our monthly newsletter to find out more about BRAME Studio and to receive our latest Gamification Marketing insights!