From blog posts and high-quality video content to news feeds and ads, you can use many different content types to attract and engage a broad audience.
Social media posts are an especially useful way to achieve audience engagement because social media platforms already host large online communities. You can tap into these online communities to promote your brand and gain new customers and fans.
We recently shared our tips on creating interactive posts. Unlike static content, interactive posts contain calls to action (CTAs) that prompt users to respond to the content meaningfully.
In this post, we will explore a wide range of ideas for you to engage your potential customers on social media and beyond.
We will discuss:
- Finding out what kinds of interactive posts your audience engages with
- 25 Interactive post ideas for you to try
- Your next steps
Finding The Types Of Interactive Posts Your Audience Likes
How do you determine what types of interactive post ideas your target audience will respond to best? Social platforms offer several effective features for creating engaging posts using gamification. These include Question Stickers for Instagram Stories, polls, carousel post formats, comments, share buttons, and more.
There are several ways to determine what types of social media content will activate your followers and customers. Let us look at six approaches to ensure high social media engagement.
Conduct audience research to learn more about your target audience’s interests, preferences, and behaviors.
You can use surveys, focus groups, or social media analytics tools to gather insights about your audience. This can help you identify the popular types of content and interactive posts they will most likely engage with.
Analyze your competitors’ social media and try to decipher their content strategies. Identify the types of interactive posts they use and check which ones see the most engagement.
This can help you identify gaps in your social media strategy and find new ideas for interactive content your audience will enjoy.
Test different types of interactive posts with your audience to see which ones are the most effective. A/B testing involves running different versions of the same content simultaneously.
You can use A/B testing to compare the performance of different types of posts, such as quizzes, polls, and interactive videos, to identify what types of content resonate best with your audience.
If your company already has a social media presence and has tried several social media post ideas, you can check user engagement levels using analytics.
Use social media analytics tools to track the performance of your interactive posts, such as engagement rates, click-through rates (CTR), and likes and shares. These metrics can help you identify which types of posts engage your audience and drive conversions.
Remember that other factors influence user engagement levels, such as time of day, length of the post, hashtags used (and whether they are trending or not), and the relevance of the content to your audience.
Use keyword research tools to identify what types of topics and keywords are most relevant to your brand and industry. Learn what problems your audience wants to solve and what questions they ask.
This can help you identify what types of content your audience is searching for and most interested in. You can then create interactive posts that are optimized for these keywords and topics, which can help increase their visibility and reach.
Use social listening tools to monitor social media conversations about your brand and industry. These tools enable you to find and track social posts and comments mentioning your company, competitors, or specific hashtags.
Every business should prioritize the customer experience. Listening tools can help you identify the types of questions, concerns, and topics your audience discusses.
You can then create interactive posts that address these topics and provide valuable insights and solutions. The more relevant the content is to your audience’s concerns and questions, the more engagement will increase.
These six approaches can help you better understand your audience and create interactive posts tailored to their interests and preferences. Addressing your target audience’s interests will drive better results in your social post engagement.
Now, we will explore 25 creative content ideas for your business’s interactive marketing campaigns.
1. Online Games
Create an online game that allows users to play and interact with your brand in a fun and engaging way.
Games can range from simple arcade-style or mobile games to more complex strategy games, depending on your audience and brand message. The key is to make the game fun and challenging enough to keep users engaged and coming back for more.
You can also reward users with prizes for reaching high scores or completing certain levels. Rewards encourage repeat plays and sharing scores with friends.
2. Scavenger Hunts
This type of interactive post can be all-digital or incorporate physical elements as well. You can create a post announcing a scavenger hunt asking your audience to find hidden clues in an image or to find physical objects in a given area.
Depending on your desired outcome (for example, brand awareness, social sharing, or sales conversions), this approach can be used to drive traffic to your website, social media pages, or brick-and-mortar store.
3. Treasure Maps
Similar to scavenger hunt games, treasure maps lead users on a journey to find hidden treasures. Designing a treasure map may require more planning and resources than scavenger hunts.
Usually, a valuable and desirable reward is at the end of a treasure map experience, so ensure your audience is aware of the prize.
You can also add mini-games and spot prizes at different milestones to keep your audience engaged and excited about the grand prize.
4. Brain Teasers
Create a series of brain teasers that challenge users to think outside the box and solve complex problems. Encourage users to guess the answer in post comments or to repost it with their answer using one of your branded hashtags.
5. Trivia Games
You can use trivia games to educate your current and potential customers about your company and offering.
Test users’ knowledge on a specific topic, such as your industry or brand history. Consider incentivizing your audience with discounts or vouchers for your products and services.
Not only will your audience enjoy the challenge, but they will also be further motivated by the rewards you offer. Offering discounts and vouchers is also an excellent strategy for gaining new customers.
6. Photo Contests
You have probably seen many photo contests on social media, and you know they work well to engage audiences.
Create a post announcing a photo contest that requires users to submit photos related to your brand or industry. Let your proverbial “creative juices” flow to find compelling themes and challenges for your audience to participate in.
This type of interactive post encourages user-generated content (UGC), which fosters brand advocacy.
7. Caption Contests
The “caption this” social post trend became popular because it capitalizes on the user’s creativity. It is used on image-based and video-sharing platforms like Instagram and TikTok. Social post captions are essential for motivating audience interaction.
Try creating a caption contest that requires users to submit witty blurbs for a funny or interesting photo. The image could contain branded elements or models using your products or services. It could also feature your employees performing their duties or having fun together.
Use high-quality images and consider adding small prizes for the winning captions.
8. Personality Tests
Learning more about your preferences and behaviors is always a motivator to engage with content. People enjoy sharing about themselves and gaining social status. This is one of the main gamification tactics marketers use to engage audiences with branded content.
Adding a personality test to a social post will help users learn more about themselves and your brand.
9. Choose Your Own Adventure
Create a choose-your-own-adventure-style game that allows users to make decisions that affect the story’s outcome. These types of fun posts can build engagement and create an immersive experience for your audience.
You can also learn about potential customers’ ways of thinking and how they approach branded content. Use these insights to improve your other interactive campaigns.
10. Virtual Reality Experiences
It has become much more accessible to use virtual reality (VR) for marketing. VR experiences allow users to explore your product or service in a new, fully digital, and immersive way.
Adding a link to a VR experience to create an interactive post can be an effective tool for promoting a new product or service.
Note that VR requires special gear, such as VR goggles and haptic gloves. If your target audience cannot access this hardware, VR is likely not a good option for your marketing endeavors.
11. Augmented Reality Experiences
Many brands already use augmented reality (AR) tools to create unique customer experiences.
Users can interact with your brand or products in the real world with interactive animations overlaid. The opposite can also be done: You can insert animated digital renditions of your products into the real world for users to “try” before buying.
Because AR is a mix of real and virtual, you can offer your current and potential customers unique branded experiences using their mobile phones.
12. Interactive eBooks
Creating and sharing an interactive eBook is a less-explored and underrated way to engage your followers. Interactive eBooks enable users to explore different topics related to your brand or industry in a highly compatible and easy-to-use format.
This format can include engaging multimedia content, such as images, videos, animated graphics, and links. eBooks can be used to educate your current and potential customers and build thought leadership in your industry.
13. Interactive Webinars
There are different ways to host an online seminar (webinar). Some brands prefer to broadcast a pre-recorded presentation and close off the comments. In this case, the audience are passive viewers and may be asked to fill out a contact form or send their questions to an email address.
Another way to run a webinar is to have a live presentation with the comments section open. This approach is much more engaging and enables the presenter(s) to interact with the live audience.
Yet another way to host an interactive webinar is to allow the audience to ask questions with live audio. This format is suitable for smaller groups and can be hosted using video meeting software such as Microsoft Teams, Google Meet, or Zoom.
14. Virtual Tours
Similar to creating fully immersive VR experiences, virtual tours can effectively introduce your audience to new products or services.
Virtual tours differ from VR because they are usually created online and experienced on a desktop computer or mobile phone. In other words, they are more accessible because no special hardware is needed.
A few online platforms are available for creating and hosting a virtual gallery space where you may display your products’ two-dimensional (2D) or three-dimensional (3D) models. Viewers can then move through the space virtually to experience the display.
Another way to use virtual tours is to create animated assemblies of your products that the user can interact with to learn how they work.
15. Interactive Maps
Whereas scavenger hunts and treasure maps may include elements of real locations, they are essentially fantasy maps. Interactive maps allow users to explore different locations in real-time using platforms like Google Maps.
Look into different platforms that enable you to insert multimedia content into live maps, such as videos and images. You can use these tools to educate customers on store locations and the available products and services in a more engaging and informative manner.
16. Virtual Events
Host a virtual event such as a concert, workshop, or conference to engage with an international audience in a more accessible and interactive way. This type of interactive post can be used to provide educational or informative content and showcase new products or services.
Virtual events also present partnership opportunities with other brands, enabling you to leverage their social audiences. Consider approaching highly regarded thought leaders, entertainers, and other professionals to offer more value and reach a larger audience.
17. Interactive Infographics
Sharing valuable information in a digestible format is a highly effective way to build brand awareness and authority.
You can use interactive infographics to present company data or industry statistics. The graphs can be designed to reveal more information when users hover over different data points.
You can also create interactive elements that allow users to engage with the presented data more meaningfully, such as providing more information and ways to manipulate the data. This can be done with sliders, dropdown options, and adding information boxes or links to other resources.
18. Social Media Challenges
Create a social media challenge encouraging users to make and share content featuring your brand, products, and services. This type of interactive post encourages UGC, which builds engagement and grows your following.
Remember to add a branded hashtag to make it easy to follow the challenge on social media.
19. Puzzle Challenges
A social post with a puzzle challenge is an easy and effective way to engage your audience. It may require users to solve a series of puzzles to reveal a hidden message or image.
This type of interactive post can be used to promote a new product or service or build brand awareness.
Puzzle games have seen a recent spike in popularity since lockdowns in 2020–2022 forced people to stay home and seek accessible forms of entertainment.
20. 360-Degree Videos
Similar to virtual tours, 360-degree videos and images can be used to help users explore your products or services in a new, immersive way.
These navigable videos allow users to see and engage with objects and environments in a way that traditional videos cannot. This creates a more engaging and interactive experience for your customers.
Whereas viewers do not need VR hardware to view 360-degree videos (they can use their desktop computers or phones), you will need special equipment to create 360-degree videos.
Use social media polling tools to ask your audience about your brand or industry. Polls let you quickly gather your audience’s feedback, insights, and opinions.
There are many benefits and disadvantages when using social polls and quizzes. For instance, social polls encourage instant participation and social sharing but are limited in branding and customization options.
Polls can be designed with multiple choice, rating scale, or open-ended questions.
22. Live Q&A Sessions
Host a live Q&A session on social media, where your audience can ask you questions about your brand or industry in real time. This type of interactive post can be used to build engagement and establish your brand as an expert in your industry.
Live Q&A sessions can be hosted on social media platforms like Twitter, Facebook, or Instagram. You may need to promote them in advance to encourage attendance and participation.
23. Quiz Games
Create an interactive quiz using Brame’s Quiz Game Concept to engage your audience with fun and informative content related to your brand or industry.
Quizzes are a versatile type of interactive post because they can be used to build engagement, educate your audience, and encourage social sharing. Participants receive immediate feedback with quiz games, which is highly motivating.
They can be designed with multiple-choice, true or false, or open-ended questions. You can customize your quiz to match your brand’s look and feel. Consider adding a contact form at the end of a quiz before showing the results to capture leads.
24. Collaborative Content
Collaborate with your audience to create a piece of interactive content such as a photo collage, video montage, or social media story. This builds engagement and fosters a sense of community among your audience.
Collaborative content can be created using social media platforms such as Instagram, where users can tag your brand in their photos or videos. You can also use collaboration tools such as Google Docs or Canva, where users can contribute to a shared document or design.
A winning piece of text, video, or image can be rewarded with a prize and a mention on your social account.
25. Interactive Calculators
Have you ever considered gamifying your pricing page with an online calculator? You can use a plugin or AI-generated code snippet (or write the code yourself) to create an interactive calculator for your website. It will help users determine how much they will pay for your products or services and keep them on your pricing page for longer.
Interactive calculators can also be designed for users to input data related to their situation and receive a personalized calculation or recommendation based on that data.
For example, a financial services company could create an interactive calculator to help users calculate their retirement savings or mortgage payments. A fitness brand could create an interactive calculator to help users find their ideal calorie intake or workout plan.
From online games and quizzes to VR and virtual events, there are many ideas you can try to create engaging and entertaining social media posts. The goal is to motivate your followers to take action and experience your brand in a more personalized way.
These 25 interactive post ideas are the tip of the iceberg regarding the potential of social media marketing. As smartphone technology advances and social platforms introduce more features and capabilities, it will produce more ways to interact with your target audience.
Your Next Steps
Social media posts provide a good platform for engaging with a broad audience and attracting new customers. Interactive posts with CTAs are especially effective for building brand awareness and capturing leads.
You can try a few methods to determine what types of interactive posts your audience will respond to best.
Recap Of Interactive Posts Research Methods:
- Conduct audience research
- Analyze your competitors’ social media
- A/B test different types of content
- Use analytics to track performance
- Conduct keyword research to identify relevant topics and keywords
Factors influencing post engagement include the time of day, post content length, hashtags used, and how relevant the content is to your target audience.
Besides the features available on social media platforms, you can link to immersive experiences to make your posts more interactive. One of these platforms is Brame. Our platform provides all the tools and Game Concepts you need to attract, delight, and qualify your current and potential customers.