SPAR is one of the world’s largest food retail chains, operating grocery stores, convenience stores, discount shops, and hypermarkets, predominantly in Europe, but with a presence in other parts of the world as well.
SPAR launched its new loyalty program, SPAR Friends, with the goal of generating awareness and driving app downloads.
SPAR introduced its new loyalty program, SPAR Friends, but the rollout did not perform as well as expected. To address this, SPAR searched for new ways to increase awareness and boost app downloads.
Previously, SPAR had tried sweepstakes and Gamification Marketing campaigns, but these solutions were either too expensive or lacked flexibility.
SPAR Friends introduced a Memory Game that highlighted the advantages of joining the loyalty program while encouraging app signups. To claim a prize after completing the game, users were required to sign up for the loyalty program and download the app. The campaign was promoted through multiple channels, including SPAR flyers, POS displays, the website, and social media.
The campaign was a huge success, engaging hundreds of thousands of users, with an average engagement time of over 111 seconds and a 93% game completion rate. More than half of the users subscribed via double opt-in, providing a significant boost to the loyalty program.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
