Customer story

Thurgau Tourism

The short-term collection of leads and the expansion of newsletter subscribers was the goal of Thurgau Tourism. An advent calendar created with Brame software was used, which was filled with attractive prizes from service providers in the region. This resulted in a conversion rate of over 70%. A complete success for our product and our customer.

0 %
Lead conversion
0 X
Player return rate
+ 0 %
Newsletter opening rate

The Challenge

Thurgau Tourism needed a quick boost in the number of leads and newsletter signups so they could promote their seasonal offerings in a cost-effective and straightforward manner. Furthermore, the goal was to further boost the already good newsletter open and click-through rates.

The Solution

Thurgau Tourism used Brame’s Software as a Service solution and created an entertaining Advent calendar within a very short time. The prizes were provided by a different partner each day. This way, the tool was refinanced and the partners were additionally offered an innovative platform to generate leads. The campaign was mainly promoted on social media and via the newsletter.

The Results

Compared to static lead campaigns in the past, the cost per lead was reduced by more than 50%. Through purely organic promotion, the tourism organization recorded over 100,000 visitors within 3 weeks, with an average return rate of 14 out of a possible 24 days. Furthermore, the newsletter open rate was increased by more than 12% and the unsubscribe rate was reduced by more than 90%.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.