Customer story

Würth

Würth installed several touchscreens across selected shops in Austria, but customers were hesitant to use them. To encourage interaction, Würth introduced a Spin the Wheel game with a rewarding prize before leaving the store. As a result, screen usage saw a huge increase, prompting the introduction of these interactive displays in 66 more stores.

0 %

Conversion store visits/game plays

+ 0 %

Screen usage vs. before

0 %

Prizes redeemed

The Challenge

Würth implemented several touchscreens in selected shops located all over Austria. The idea was to get shop visitors to interact with their products by displaying them on the screen. The results proved to be quite dissatisfying as visitors were reluctant to touch the screens.

The Solution

Würth then introduced Brame’s Spin the Wheel game to the screens. A custom template was designed to fit the screens. The goal was to give each visitor who played a small prize to encourage interaction. This campaign was implemented in 5 out of the 66 stores operated by Würth.

The Results

Due to the significant increase in screen usage by 24%, the brand decided to introduce these interactive displays in 66 more stores. This increase in screen usage was observed because people a more inclined to use the screen and spent more time with the brand and its products when a price was offered. The success of this approach is further validated by the high redemption rate of 99%.

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