Brame’s personality test is used for target group activation and segmentation. You can set up dynamic sections on the results page depending on which product best matches your customers’ responses. This data can also be automatically sent to your CRM, giving you great opportunities for personalized remarketing.
Another feature that promotes engagement and what WOM is the share button on social media. This allows users to share their test results with friends and can generate more traffic for the campaign.
Personalized buttons on the result page and automated emails can be used to include direct CTAs. So you can send personality A a discount voucher for a suitable activity, while personality B gets information about a product.
It is not easy for tourism organizations to communicate the diversity of the region and the service providers. Interlaken Tourism had interested users determine their personal vacation type with a personality test including 12 individual leisure activities. With the data they received, they were able to send personalized and interest-based offers and thus massively increase interaction on the website.
Thurgau Bodensee Tourism has embraced the innovative approach of strategic gamification to address the evolving challenges of the tourism industry and distinguish themselves from competing regions.
They recognized its transformative potential to elevate brand recognition and attract existing as well as new visitors by using gamification to showcase unique regional offerings in a creative, interactive, and engaging way.
ÖBB – the state-owned Austrian Federal Railways – was faced with the problem of finding junior staff and trainees. With a personality test promoted on social media, they were able to show the target group in a playful way what advantages an apprenticeship at ÖBB offers. The multi-stage campaign was a complete success and even won a communication award.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
