Elevating Experiences: The Role of Gamification in Boosting Thurgau Bodensee Tourism’s Customer Engagement
Thurgau Bodensee Tourism has embraced the innovative approach of strategic gamification to address the evolving challenges of the tourism industry and distinguish themselves from competing regions.
They recognized its transformative potential to elevate brand recognition and attract existing as well as new visitors by using gamification to showcase unique regional offerings in a creative, interactive, and engaging way.