Personality Test

How to use

Brame’s personality test is used for target group activation and segmentation. You can set up dynamic sections on the results page depending on which product best matches your customers’ responses. This data can also be automatically sent to your CRM, giving you great opportunities for personalized remarketing.

Another feature that promotes engagement and what WOM is the share button on social media. This allows users to share their test results with friends and can generate more traffic for the campaign.

Personalized buttons on the result page and automated emails can be used to include direct CTAs. So you can send personality A a discount voucher for a suitable activity, while personality B gets information about a product.

Advantages

Check out some real examples using this game

Seat Personality Test

To celebrate their 70th anniversary, SEAT developed a personality test to increase interaction around the new landing page. The goal was to generate leads and bring potential customers to the dealer with immediate profits

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ÖBB

ÖBB – the state-owned Austrian Federal Railways – was faced with the problem of finding junior staff and trainees. With a personality test promoted on social media, they were able to show the target group in a playful way what advantages an apprenticeship at ÖBB offers. The multi-stage campaign was a complete success and even won a communication award.

Read the story ->
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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.