It’s important to stand out from the crowd and feed your channels with entertaining content. Gamification is an innovative way to do that and explain complex products in a playful way. The byproduct of engaging your customers with a gamification tool is a higher lead and appointment generator and strengthen customer loyalty channels such as newsletters.
Gamification can be a great ice breaker at trade fairs. Whether it’s a spin on the wheel of fortune or a test of your memory, games appeal to a wide audience which often leads to more in-depth conversations.
Gamified sweepstakes are designed to help generate leads by encouraging players to sign up in a playful way. The best prizes are an instant discount vouchers or instantly redeemable prizes. By making it mandatory to sign up, the inhibition threshold is lowered significantly.
The thrill of a challenge triggers our inner instincts. If the game fits right, there doesn’t have to be a prize. For prizeless games, the focus should be on providing an entertaining experience and containing a worthwhile knowledge transfer. These two aspects will help to increase visit time, as well as click-through rates.
Whether it is with quizzes or personality tests, gamification allows you to interactively engage the target audience and show that you are an expert in the subject area – in a fresh, innovative way.
Direct mailings and newsletters are effective tools for informing and retaining customers. But, to stand out from the crowd, innovative solutions help to keep your readers engaged. Regular challenges such as a Game of the Week can be focused on gathering valuable information while simultaneously developing an engaged community.
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BIPA, a top Austrian drugstore retailer, utilized Gamification Marketing to overcome challenges in customer engagement and revenue growth. Through innovative mechanics like “Spin the Wheel” and seasonal quizzes, BIPA significantly boosted customer interaction, newsletter-signups, and in-store visits, solidifying its market position.
Viega launched a new pre-installation wall system using a gamified “Swipe Quiz,” achieving a 74% DOI conversion rate and 70% participant engagement, effectively introducing their product to a broad audience while navigating a new double opt-in process.
Some examples of gamification strategies in B2B include using leaderboards to track the performance of team members, offering incentives for meeting certain goals or completing certain initiatives, and incorporating game elements into training programs. Other strategies include using quizzes and simulations to engage learners, using social media to drive customer loyalty, and incorporating gamification into onboarding processes to help new employees get up to speed.
Gamification can be used in a variety of ways in a B2B setting, including as a tool for training and onboarding new employees, engaging customers and improving the customer experience, and increasing employee motivation and retention. Some companies use gamification in the form of loyalty programs or rewards programs to incentivize certain behaviors or encourage customer loyalty.
A successful gamification initiative in B2B could be a company using a gamified mobile app to drive user engagement and increase sales for their sales teams. This might involve incorporating game elements such as points, badges, and leaderboards to motivate users and increase engagement, as well as offering incentives like gift cards or other rewards for top performers.
Gamification elements like points, badges, and leaderboards can be used to make eLearning more interactive and engaging, which can be particularly effective for retaining new employees or customers. By incorporating these elements into training programs, companies can create a sense of healthy competition and intrinsic motivation, leading to better performance and more positive outcomes.
Gamification can be a powerful tool for increasing customer engagement and loyalty in a B2B setting. By using game elements like points and rewards to enhance the user experience, companies can motivate customers to take certain actions or make purchases, ultimately leading to improved customer satisfaction and retention rates.
When measuring the success of a gamification initiative in B2B, it can be helpful to consider metrics such as employee or customer engagement, retention rates, and sales or revenue growth. Other important metrics to consider might include the number of active users or participants in the gamification program, and the level of satisfaction or feedback from those users.
Companies can use gamification in a variety of ways to drive customer engagement and loyalty. For example, they could use a gamified loyalty program or rewards program to incentivize certain behaviors or purchases or incorporate game elements into their mobile app or website to enhance the user experience. By using gamification to create a sense of fun and competition, companies can drive customer engagement and loyalty over time.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
