Banks and their products often lack emotion, so communication tends to be dry. With gamification, potential customers can be addressed in an entertaining way and knowledge about the services can be conveyed sustainably.
Gamification allows banks to interactively communicate knowledge on topics such as retirement planning, investing, mortgages, or sustainability, and show that you are an expert in the specific topic area in a fresh, innovative way.
Customer relationships in the banking sector are designed to be long term. It is important to address Generation Z & Y at an early stage. Since this target group has grown up with digital channels and is interested in games, adding gamification to your platforms is a sure-fire way to grab their attention.
Many lead forms for mortgage calculators or investment advice are outdated and not engaging. If the user is first picked up in a playful way and, for example, gets introduced to an individual proposal in the form of a personality test, it becomes much more likely that they willingly submit their data.
When it comes to sponsoring, there are multiple activation possibilities. Live events are a great way to engage customers with a few well-placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas). An additional place would be a wheel of fortune on match day; and finally, with more of a focus on customer loyalty, competitions challenging the fanbase could be added to the newsletter alongside recent updates.
Gamified sweepstakes are used to generate interest in the services in a playful way. Offering an instant prize after a game – such as starting credit or a goodie in the branch – can often serve as a trigger to get into direct contact with the bank.
Discover how our customers achieved their goals with Brame
As they say, football connects people. And this can be easily measured. Sparkasse KölnBonn is proud to share its passion for football with its customers. That’s why they created an interactive quiz, giving participants the chance to win two business seats for the 1.FC Köln vs. Borussia Mönchengladbach derby. This campaign not only appealed to football fans but also aimed to increase brand awareness for the bank.
Visana is supporting the Olympic sport of 3×3 basketball, which was officially introduced in 2021, at two major events this year, including the “3×3 Trophy” on March 31, 2023, at Zurich’s main station. The Swiss insurance company aimed to raise awareness and highlight its own engagement in this sport. With a custom-designed Dropper Game, Visana exceeded all of its defined KPIs.
The internationally active insurance company Wefox appeals to a younger target group and has operated a lot with contests and raffles in the past. With Brame’s software, Wefox implemented a wheel of fortune campaign that was able to reduce the cost per lead by 3.50CHF. With the use of guaranteed prizes for each player, a consistently positive experience was created.
Banking gamification is the use of game elements and game mechanics in the design of financial products and financial services, such as bank accounts, credit cards, and mobile banking apps. The purpose of gamification in banking is to improve customer engagement and customer experience, encourage financial literacy and healthy financial habits, and drive business growth through customer acquisition and retention. Gamification can take various forms, including progress bars, leaderboards, mini-games, cashback rewards, and social media integrations, among others.
Gamification can bring a range of benefits to financial institutions and their banking customers, particularly millennials and other younger generations who may be more interested in interactive and engaging digital banking experiences. Some of the main benefits of gamification in banking include improving customer engagement and customer experience, increasing customer acquisition and retention, and driving business growth. Gamification can also enhance financial literacy and encourage the adoption of healthy financial habits, such as saving money and managing finances effectively.
There are several ways in which gamification can be used to encourage people to save money. One approach is to use game elements and game mechanics that reward customers for saving money, such as cashback rewards or interest rate bonuses. Banks and other financial institutions can also use gamification to motivate customers to set and achieve savings goals, through the use of progress bars, leaderboards, and other gamification features. In addition, banks can use gamification to educate customers about the benefits of saving money and the importance of financial planning, through the use of mini-games, quizzes, and other interactive elements.
The main purpose of gamification in banking is to improve customer engagement and customer experience, encourage financial literacy and healthy financial habits, and drive business growth through customer acquisition and retention. Gamification can be used in a variety of banking products and banking services, such as bank accounts, credit cards, mobile banking apps, and online banking platforms, to make banking transactions and activities more engaging and interactive for customers. By adding game elements and game mechanics to banking products and banking services, financial institutions can create a more engaging and rewarding experience for customers, which can lead to increased customer satisfaction and loyalty.
Overall, there are many different ways in which banks and other financial institutions can use gamification to improve the banking experience for their customers and drive business growth. By incorporating game elements and game mechanics into their banking products and banking services, financial institutions can create more engaging and interactive experiences for customers, which can lead to increased customer satisfaction and loyalty. Gamification can be particularly useful for attracting new customers and driving digital transformation in the banking industry, as it can help to modernize the traditional banking experience and make it more relevant to younger generations of digital banking users.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
