Industry solution

Gamification for Banking

Banks and their products often lack emotion, so communication tends to be dry. With gamification, potential customers can be addressed in an entertaining way and knowledge about the services can be conveyed sustainably.

Show expertise in relevant topics

Gamification allows banks to interactively communicate knowledge on topics such as retirement planning, investing, mortgages, or sustainability, and show that you are an expert in the specific topic area in a fresh, innovative way.

Appealing to the youth

Customer relationships in the banking sector are designed to be long term. It is important to address Generation Z & Y at an early stage. Since this target group has grown up with digital channels and is interested in games, adding gamification to your platforms is a sure-fire way to grab their attention.

Generate more high-quality leads

Many lead forms for mortgage calculators or investment advice are outdated and not engaging. If the user is first picked up in a playful way and, for example, gets introduced to an individual proposal in the form of a personality test, it becomes much more likely that they willingly submit their data.

Measurable, interactive sponsorship activations

When it comes to sponsoring, there are multiple activation possibilities. Live events are a great way to engage customers with a few well-placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas). An additional place would be a wheel of fortune on match day; and finally, with more of a focus on customer loyalty, competitions challenging the fanbase could be added to the newsletter alongside recent updates.

More consultations and account openings

Gamified sweepstakes are used to generate interest in the services in a playful way. Offering an instant prize after a game – such as starting credit or a goodie in the branch – can often serve as a trigger to get into direct contact with the bank.

Customer Stories

Discover how our customers achieved their goals with Brame

Bank Cler

In order to convey the know-how and services around the delicate topic of “money in relationships” in a fun way, Bank Cler implemented a quiz (without prizes) to arouse the curiosity of the target group and to challenge them.

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Sparkasse KölnBonn

As they say, football connects people. And this can be easily measured. Sparkasse KölnBonn is proud to share its passion for football with its customers. That’s why they created an interactive quiz, giving participants the chance to win two business seats for the 1.FC Köln vs. Borussia Mönchengladbach derby. This campaign not only appealed to football fans but also aimed to increase brand awareness for the bank.

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Bernerland Bank

Bernerland Bank is the most important provider of mortgages in the region. The aim of this campaign was to introduce young people to the topic and to convey basic knowledge about the subject in a quiz in a playful way. In the call-to-action, personal advice was offered.

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Frequently Asked Questions

Banking gamification is the use of game elements and game mechanics in the design of financial products and financial services, such as bank accounts, credit cards, and mobile banking apps. The purpose of gamification in banking is to improve customer engagement and customer experience, encourage financial literacy and healthy financial habits, and drive business growth through customer acquisition and retention. Gamification can take various forms, including progress bars, leaderboards, mini-games, cashback rewards, and social media integrations, among others.

Gamification can bring a range of benefits to financial institutions and their banking customers, particularly millennials and other younger generations who may be more interested in interactive and engaging digital banking experiences. Some of the main benefits of gamification in banking include improving customer engagement and customer experience, increasing customer acquisition and retention, and driving business growth. Gamification can also enhance financial literacy and encourage the adoption of healthy financial habits, such as saving money and managing finances effectively.

There are several ways in which gamification can be used to encourage people to save money. One approach is to use game elements and game mechanics that reward customers for saving money, such as cashback rewards or interest rate bonuses. Banks and other financial institutions can also use gamification to motivate customers to set and achieve savings goals, through the use of progress bars, leaderboards, and other gamification features. In addition, banks can use gamification to educate customers about the benefits of saving money and the importance of financial planning, through the use of mini-games, quizzes, and other interactive elements.

The main purpose of gamification in banking is to improve customer engagement and customer experience, encourage financial literacy and healthy financial habits, and drive business growth through customer acquisition and retention. Gamification can be used in a variety of banking products and banking services, such as bank accounts, credit cards, mobile banking apps, and online banking platforms, to make banking transactions and activities more engaging and interactive for customers. By adding game elements and game mechanics to banking products and banking services, financial institutions can create a more engaging and rewarding experience for customers, which can lead to increased customer satisfaction and loyalty.

  • Mini-games and quizzes: Banks can use mini-games and quizzes to educate customers about financial concepts and principles, such as budgeting, saving, and investing. These interactive elements can help to make financial education more engaging and fun for customers.
  • Social media integrations: Banks and other financial institutions can use social media platforms to gamify their products and services, by adding game elements such as challenges, competitions, or rewards for customers who engage with the bank’s social media content.
  • Partnerships and collaborations: Banks can partner with fintech companies or other financial sector organizations to offer gamification features as part of their banking services. For example, a bank could partner with a healthcare company to offer a savings account with gamification elements that motivate customers to save money for healthcare expenses.
  • Bank’s mobile app: Many banks have developed mobile banking apps with gamification features to improve the banking experience for their customers. These apps may include progress bars, leaderboards, and other interactive elements to motivate customers to achieve financial goals, such as paying off debt or saving money.
  • Online banking platforms: Some banks have incorporated gamification elements into their online banking platforms to make the experience more engaging and interactive for customers. These elements may include mini-games, quizzes, or other interactive features that educate customers about financial concepts and encourage the adoption of healthy financial habits.
  • Video games: Some financial institutions have developed video games or applications with gamification elements to educate customers about financial concepts and encourage the adoption of healthy financial habits. For example, a bank might develop a mini-game that teaches customers about budgeting and saving money.
  • App development: Banks and other financial institutions can also use app development and gamification strategies to create gamification ideas that are tailored to their specific target audience and business goals. This can involve working with game design experts or personal finance professionals to create interactive and engaging gamification features that educate and motivate customers to adopt healthy financial habits.

Overall, there are many different ways in which banks and other financial institutions can use gamification to improve the banking experience for their customers and drive business growth. By incorporating game elements and game mechanics into their banking products and banking services, financial institutions can create more engaging and interactive experiences for customers, which can lead to increased customer satisfaction and loyalty. Gamification can be particularly useful for attracting new customers and driving digital transformation in the banking industry, as it can help to modernize the traditional banking experience and make it more relevant to younger generations of digital banking users.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo.

Request a Demo
Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

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