Amorana
On 20min.ch, Amorana and Brame replaced the classic, static banner with an interactive one and asked the users to play as Cupid in a Valentine’s Day Hit the Target game. It was a great success.
As e-commerce continues its trajectory to become one of the largest platforms for customers, gamification helps these sites and platforms stand out amongst the crowd and to engage customers in new and exciting ways. This helps to reduce bounce rate and advertisement fatigue.
This engagement can then be converted into new customers who have supplied incredibly valuable zero party data. With this information, retargeting those players is detailed and simplified as there is a lot known based off the results of the previously played game.
Through personalized ads (such as a product finder), webpage visitors can be gradually guided to the right products. To re-engage those customers who are about to leave, a pop up game of chance can be deployed, driving the desire to claim their prize and incentivizing he user to come back. Both examples help to reduce the bounce rate.
Many online stores give priority placement for ads promoting discounts linked to newsletter subscription. This is common and unless the user is able to connect with the brand instantly, the value of the discount isn’t strong enough to encourage a sign up. Instead of giving out a coupon directly, you can entice users with a wheel of fortune. The winning feeling releases a hit of dopamine which helps to increase the number of users who see the value of their prize and register to claim it.
After their first purchase, it is critical to bind that customer emotionally to the brand. A gamified element on the confirmation page is one way to instill a positive feeling in the user and give them a reason to return soon. Games for complementary products or gamified reminders in the marketing automation process are also effective in re-engaging those new customers.
The holiday seasons are some of the most critical times to engage your customers. This can be rather tricky as everyone is thinking the same thing and the level of advertisement goes through the roof on critical seasons such as Easter, Black Friday and Christmas. The Gamified Advent calendar can be used as a great way to count down the days until the big prize is revealed and to drive customers back to your page/app or socials multiple times during some of the most competitive marketing times of the year.
Gamification, paired with a CRM that has marketing automation capabilities, can be a very effective way to engage customers. In the form of interactive loyalty programs, users can be rewarded at various levels with exclusive games. This increases open and click rates in mailings / newsletters.
Discover how our customers achieved their goals with Brame
On 20min.ch, Amorana and Brame replaced the classic, static banner with an interactive one and asked the users to play as Cupid in a Valentine’s Day Hit the Target game. It was a great success.
Ifolor created a Brame Advent Calendar Christmas campaign and recorded a strong increase in visitors compared to their previous campaigns, with over 16,000 recorded clicks.
To increase brand awareness and generate new leads, Vorwerk decided to launch a gamified memory game in which the main prize was a “Thermomix TM6 Limited Edition” in the color black.
Gamification is a marketing strategy that involves incorporating gaming elements into non-game contexts in order to engage and motivate users. In ecommerce, ecommerce gamification is used to increase customer engagement and loyalty, generate brand awareness, and boost ecommerce sales. Gamification can be implemented in a variety of ways, including through points systems, loyalty programs, referral incentives, quizzes, scavenger hunts, and leaderboards on ecommerce websites, mobile apps, and social media.
E-commerce businesses use gamification by adding gaming elements to their online stores and marketing campaigns. This can include features such as points systems, loyalty programs, referral incentives, quizzes, scavenger hunts, and leaderboards. Gamification can be used to encourage customer engagement, boost customer loyalty, increase brand awareness, and improve the overall customer experience.
An example of gamification for ecommerce is an online retail store that rewards customers with loyalty points for making purchases and completing certain actions, such as sharing products on social media or referring friends to the store. Customers can then redeem their loyalty points for discounts, freebies, or other incentives. This type of gamification strategy helps to create a sense of progress and achievement for customers, while also encouraging them to continue shopping at the store.
Gamified shopping refers to the use of gaming elements in the online shopping experience to motivate and engage customers. This can include features such as points systems, loyalty programs, referral incentives, quizzes, scavenger hunts, and leaderboards. Gamified shopping can be used to increase customer loyalty, encourage customer engagement, and improve the overall customer experience.
Gamification in a website refers to the use of gaming elements on an ecommerce website to motivate and engage customers. This can include features such as points systems, loyalty programs, referral incentives, quizzes, scavenger hunts, and leaderboards. Gamification can be used to increase customer loyalty, encourage customer engagement, and improve the overall user experience on the website.
To gamify products, ecommerce businesses can incorporate gaming elements into their product listings or marketing campaigns. For example, they can offer rewards or incentives for customers who purchase or interact with specific products or create interactive quizzes or scavenger hunts that feature their products. Gamifying products can help to increase customer engagement and loyalty and can also be a powerful marketing tool for generating brand awareness and attracting new customers.
There are several gamification techniques that can be used in ecommerce to motivate and engage customers. These techniques can include points systems, loyalty programs, referral incentives, quizzes, scavenger hunts, and leaderboards. Other gamification techniques for ecommerce include progress bars, spin the wheel games, trivia, and milestones that reward customers for reaching certain levels or goals. Ecommerce businesses can also use gamification elements such as pop-ups, notifications, and other interactive elements to enhance the customer experience.
The benefits of gamification for ecommerce include increased customer engagement, loyalty, and brand awareness. Gamification can also help to attract new customers and increase ecommerce sales. By adding gaming elements to the online shopping experience, businesses can create a sense of progress and achievement for customers, while also improving the overall customer experience. Gamification can also be used as a powerful marketing tool to drive conversions and improve the effectiveness of marketing campaigns.
The best way to gamify a website will depend on the specific goals and target audience of the business. However, some general best practices for gamifying a website include designing a clear and engaging points system or loyalty program, using interactive elements such as quizzes, scavenger hunts, and trivia to engage customers, and incorporating progress bars or milestones to create a sense of achievement for customers. Ecommerce businesses can also use game mechanics such as leaderboards, rewards, and incentives to motivate customers and encourage them to engage with the website. It is important to consider the customer experience and ensure that gamification elements are relevant, fun, and not overly intrusive. Ecommerce businesses can also consider using case studies and customer feedback to gather insights on what works well for their particular audience. In addition, it can be helpful to track key metrics such as user engagement, conversion rate, cart abandonment, and retention to measure the effectiveness of gamification efforts and make improvements as needed. By implementing a well-thought-out gamification strategy, ecommerce businesses can improve customer loyalty, drive conversions, and increase sales for their ecommerce store.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
