Nowadays, it is becoming increasingly difficult to find skilled workers and apprentices for specific professions. Therefore, it is extremely important to retain the successful existing teams, as well as stand out from the crowd and address potential employees in a more appealing way.
Skilled workers from various industries and apprentices are becoming increasingly choosy. When using gamification, employers can pick candidates up early in the journey, and playfully introduce them to job positions and benefits. Gamification is likely to make candidates percieve the employer as innovative, open and contemporary, and this will push them to get more information, or even apply to the job post.
Using gamification lets the employer check the potential employee’s skills during the application or employment process. Instead of offering a “boring” explanation of the position, the company can present job-specific questions and gamified experiences. This ensures a higher and more positive engagement with the job offer and the brand as a whole.
Gamification offers a plethora of mechanics to convey information. The interactive approach ensures a higher attention span, as well as a marked improvement in knowledge acquisition and retention. For instance, many young people are interested in topics such as sustainability, work-life balance and career opportunities. Using gamification to reinforce the Employer Value Proposition (EVP) can be very helpful here.
Gamification is a great way to ensure that the employees percieve and recommend your company as an innovative employer. Regular, gamified competitions such as an advent calendar or a runner game including a leaderboard can improve the culture and show appreciation. Furthermore, you can test your employees’ knowledge of important topics (e.g. cybersecurity) and increase their awareness of sensitive, specialist topics vital to their work.
Discover how our customers achieved their goals with Brame
When SEAT stood on the brink of their 70th anniversary, they faced a unique challenge: how to honor a rich legacy while forging a path of modern innovation? Their answer? A dive into the world of gamification. By marrying tradition with interactive campaigns, SEAT not only celebrated their history but also drove engagement, increased test drives, and showcased their latest models. Discover how this iconic brand skillfully blended past accomplishments with a forward-thinking approach.
McDonald’s was able to noticeably increase frequency at participating restaurants with a digital Scratch Card campaign produced using Brame’s software. The targeted selection of prizes generated additional sales and generated an engagement time of 58 seconds during the campaign period. An impressive success story.
SPAR Friends initiated a Memory Game to show the advantages of being a loyalty program member and driving signups for the app. In order to claim the prize after the game, people had to sign up for the program and download the app. The campaign was advertised in SPAR flyer and at POS with poster, website and social media.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
