For insurance companies, it is becoming increasingly important to stand out from the crowd, generate quality leads and drive them further into the funnel. Gamification can help with this and generate more offers, especially during the fall season.
Sweepstakes in the classic lead forms often generate poor lead quality. Introducing users to a suspense effect and helping them have fun and learn interactively will ensure higher lead conversion and better lead quality.
As soon as a lead is generated, gamification can be used in marketing automation to convert those leads from cold to warm ones. Depending on the nurturing stage, various games can be used to impart knowledge, distribute instant prizes and collect further data. This way, opening and click-through rates are increased.
New customers (still in the 1st year) have the highest chance of switching in the following year. This can be prevented with exclusive sweepstakes in the form of entertaining game concepts. In the app, sweepstakes can be launched regularly to generate app downloads, reactivate app users and boost loyalty programs.
With gamification, an insurance company can interactively convey knowledge on topics such as prevention, health, claims or (cyber-)security and show in a fresh, innovative way that they are an expert in the specific topic area.
When it comes to sponsoring, there are multiple activation possibilities. Live events are a great way to engage customers with a few well-placed QR codes (e.g. fan magazine, field banner, concision stands, high traffic areas). An additional place would be a wheel of fortune on match day; and finally, with more of a focus on customer loyalty, competitions challenging the fanbase could be added to the newsletter alongside recent updates.
Discover how our customers achieved their goals with Brame
Visana is supporting the Olympic sport of 3×3 basketball, which was officially introduced in 2021, at two major events this year, including the “3×3 Trophy” on March 31, 2023, at Zurich’s main station. The Swiss insurance company aimed to not only raise awareness but also highlight its own engagement in this sport. With a custom-designed dropper game, Visana exceeded all of its defined KPIs.
The internationally active insurance company Wefox appeals to a younger target group and has operated a lot with contests and raffles in the past. With Brame’s software, Wefox implemented a wheel of fortune campaign that was able to reduce the cost per lead by 3.50CHF. With the use of guaranteed prizes for each player, a consistently positive experience was created.
Understanding the transformative power of gamification in forging enduring relationships and enriching user experience, Visana, a leading health insurance provider in Switzerland, has embraced this innovative strategy to go beyond transient interactions and cultivate sustained loyalty among its clientele.
Gamified insurance is the use of game design elements and principles in the insurance industry to engage and motivate policyholders, employees, and other stakeholders. This may include the use of rewards, challenges, points systems, and other game mechanics to encourage desired behaviors, such as maintaining a healthy lifestyle or purchasing insurance products.
An example of gamified insurance might be a healthcare insurance company that rewards policyholders with discounts on their premiums for meeting certain wellness goals, such as exercising regularly or maintaining a healthy weight. The policyholder might track their progress through a mobile app that includes a leaderboard and other game-like features.
Gamified insurance can be used in a variety of ways within the insurance sector. For example, it can be used to improve customer engagement, encourage the adoption of new insurance policies, and enhance the customer experience. It can also be used to motivate employees, such as insurance agents, to sell more products or improve their performance.
The benefits of gamified insurance include increased customer retention, improved customer satisfaction, and the ability to attract and retain younger policyholders, particularly millennials. Gamified insurance can also help insurance companies to gather valuable data about customer behavior and preferences, which can be used to tailor insurance products and services to better meet the needs of policyholders.
The goal of gamified insurance is typically to drive desired behaviors, such as purchasing insurance products or maintaining a healthy lifestyle, among policyholders and other stakeholders. By using game mechanics and incentives to motivate and engage policyholders, insurance companies can improve customer retention and increase brand awareness.
Insurance companies can use gamified insurance in a variety of ways, such as through the development of mobile apps that include game-like features, the use of social media platforms to engage policyholders with challenges and rewards, and the implementation of gamified insurance strategies to motivate employees and sales teams. Insurance companies can also use gamified insurance to gather data about customer behavior and preferences, which can inform the development of new insurance products and services. This data can be particularly valuable for underwriting and onboarding processes in the auto insurance and home insurance industries, as well as for types of insurance that rely on data from wearable devices. Gamified insurance can also be used to offer perks and rewards to policyholders, which can be an attractive feature for early adopters of new business models in the car insurance industry. Finally, gamified insurance can be used to track and measure certain metrics related to customer engagement and behavior, which can help insurance companies to continuously improve and optimize their gamified insurance offerings.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
