No matter whether football or tennis clubs, chess tournament organizers or e-sports companies: The element of play in sports with the interactivity of gamification fit like a glove. We show you how the sports industry can turn visitors into loyal fans.
By displaying a QR code on the main stadium screens or on the tickets, you can lead the fans to an online game where they can, for example, choose the player of the game. In doing so, the community can be strengthened and the amount of loyal fans will be increased.
Implementing gamification to social media offers the opportunity to personally engage with fans and make them aware of upcoming matchdays, offerings such as merchandise, seasonal tickets and more. Also, stories around the sports team can be created by using knowledge-based games or a personality test (“What type of fan are you?”).
By using gamification to offer a variety of different games in your App that fans can be entertained with, App signups can be considerably increased. Monthly gamified calendars during the main season could offer prizes such as discounts for food and drinks, that can be redeemed during live games can further increase App engagement.
Gamification offers the possibility to involve important sponsors and partners into your marketing campaigns. Prizes from sponsors or partners can be given out in gamified campaigns, such as a Spin the Wheel. In doing so, the awareness for your sports team can be increased while your sponsor or partner simultaneously can improve their visibility and connection to the brand of your sports team.
Merchandise is an important income channel and strengthens the community which is built around a sports team. To increase online as well as offline sales, gamification can be used to capture fans’ attention in an interactive and playful way. By launching a gamified campaign where every customer who bought an article has the chance to win a discount for the next purchase, future sales and customer loyalty can be increased.
Discover how our customers achieved their goals with Brame
When SEAT stood on the brink of their 70th anniversary, they faced a unique challenge: how to honor a rich legacy while forging a path of modern innovation? Their answer? A dive into the world of gamification. By marrying tradition with interactive campaigns, SEAT not only celebrated their history but also drove engagement, increased test drives, and showcased their latest models. Discover how this iconic brand skillfully blended past accomplishments with a forward-thinking approach.
McDonald’s was able to noticeably increase frequency at participating restaurants with a digital Scratch Card campaign produced using Brame’s software. The targeted selection of prizes generated additional sales and generated an engagement time of 58 seconds during the campaign period. An impressive success story.
The Mexican retail chain OXXO, which offers everyday goods in its local stores all over Latin America, wanted to increase its brand awareness in Peru. With the use of a digital Scratch Card, participants could not only win a lot of attractive instant goodies but also a grand prize in the form of an exciting 20-second challenge. The campaign was advertised throughout Peru on OXXO’s social media channels and was a great success.
Gamification in Sports refers to the use of game elements, such as points, leaderboards, and rewards, to enhance the fan experience and engagement in traditional sports. This can include the use of mobile apps, interactive content, and augmented reality in stadiums, as well as the integration of sports betting and social networks.
One example of gamification in Sports is the use of a mobile app that allows fans to earn points for attending games, watching live streams, and participating in trivia or other interactive content. These points can then be used to redeem rewards or access exclusive experiences, such as meet-and-greets with players or VIP seating.
Gamification can be used in a variety of ways in Sports, such as through mobile apps, live streaming, and in-stadium experiences. It can also be used to increase fan engagement and retention, enhance the fan experience, and provide incentives for physical activity. Additionally, it can be used to create sponsorship opportunities and increase revenue for sports federations, such as FIFA and NFL.
Gamification in sports can lead to increased fan engagement and retention, improved fan experience, and increased revenue through sponsorship and sports betting. It can also assist in attracting a younger generation of gamers and sports fans, who may be more accustomed to interactive and gamified experiences.
Gamification refers to the general use of game elements to engage and motivate people in non-game contexts, while gamification in Sports specifically refers to the use of game elements in the context of traditional sports.
The goal of gamification in Sports is to enhance the fan experience and engagement, increase fan retention, and create new revenue streams through sponsorship and sports betting. Additionally, it aims to attract a younger generation of gamers and sports fans, and create interactive and gamified experiences in stadiums, mobile apps and live streaming.
The “gamification of sports” is the use of game elements in the context of traditional sports to engage fans and improve their experience, whereas “video games” are interactive digital games that are typically played on a computer or gaming console.
“Ecosystem” of sports is the environment that surrounds sports activities, including the fans, teams, leagues, and other stakeholders. “Gamification” can impact the ecosystem of sports by increasing fan engagement and retention, creating new revenue streams, and attracting a younger generation of fans. This can lead to a positive impact on the overall ecosystem of sports.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
