No matter whether football or tennis clubs, chess tournament organizers or e-sports companies: The element of play in sports with the interactivity of gamification fit like a glove. We show you how the sports industry can turn visitors into loyal fans.
By displaying a QR code on the main stadium screens or on the tickets, you can lead the fans to an online game where they can, for example, choose the player of the game. In doing so, the community can be strengthened and the amount of loyal fans will be increased.
Implementing gamification to social media offers the opportunity to personally engage with fans and make them aware of upcoming matchdays, offerings such as merchandise, seasonal tickets and more. Also, stories around the sports team can be created by using knowledge-based games or a personality test (“What type of fan are you?”).
By using gamification to offer a variety of different games in your App that fans can be entertained with, App signups can be considerably increased. Monthly gamified calendars during the main season could offer prizes such as discounts for food and drinks, that can be redeemed during live games can further increase App engagement.
Gamification offers the possibility to involve important sponsors and partners into your marketing campaigns. Prizes from sponsors or partners can be given out in gamified campaigns, such as a Spin the Wheel. In doing so, the awareness for your sports team can be increased while your sponsor or partner simultaneously can improve their visibility and connection to the brand of your sports team.
Merchandise is an important income channel and strengthens the community which is built around a sports team. To increase online as well as offline sales, gamification can be used to capture fans’ attention in an interactive and playful way. By launching a gamified campaign where every customer who bought an article has the chance to win a discount for the next purchase, future sales and customer loyalty can be increased.
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Established in 1879, FC St. Gallen is proud to name itself the second oldest football club in Europe, with a rich history and legacy. To capitalize on the ever-growing popularity of the Black Friday Weekend, FC St. Gallen wanted to boost its sales in both online and offline fan shops. This goal presented a significant challenge but, on the other hand, an opportunity to maximize revenue during Black Friday Week.
TSG Hoffenheim is a renowned German football club with a loyal fan base. However, the most loyal fans, the season ticket holders, felt disadvantaged from time to time compared to new- and event fans who received more attention with promotions, contests, and gifts. The football club wanted to change this with a quiz specifically crafted for season ticket holders.
Gamification in Sports refers to the use of game elements, such as points, leaderboards, and rewards, to enhance the fan experience and engagement in traditional sports. This can include the use of mobile apps, interactive content, and augmented reality in stadiums, as well as the integration of sports betting and social networks.
One example of gamification in Sports is the use of a mobile app that allows fans to earn points for attending games, watching live streams, and participating in trivia or other interactive content. These points can then be used to redeem rewards or access exclusive experiences, such as meet-and-greets with players or VIP seating.
Gamification can be used in a variety of ways in Sports, such as through mobile apps, live streaming, and in-stadium experiences. It can also be used to increase fan engagement and retention, enhance the fan experience, and provide incentives for physical activity. Additionally, it can be used to create sponsorship opportunities and increase revenue for sports federations, such as FIFA and NFL.
Gamification in sports can lead to increased fan engagement and retention, improved fan experience, and increased revenue through sponsorship and sports betting. It can also assist in attracting a younger generation of gamers and sports fans, who may be more accustomed to interactive and gamified experiences.
Gamification refers to the general use of game elements to engage and motivate people in non-game contexts, while gamification in Sports specifically refers to the use of game elements in the context of traditional sports.
The goal of gamification in Sports is to enhance the fan experience and engagement, increase fan retention, and create new revenue streams through sponsorship and sports betting. Additionally, it aims to attract a younger generation of gamers and sports fans, and create interactive and gamified experiences in stadiums, mobile apps and live streaming.
The “gamification of sports” is the use of game elements in the context of traditional sports to engage fans and improve their experience, whereas “video games” are interactive digital games that are typically played on a computer or gaming console.
“Ecosystem” of sports is the environment that surrounds sports activities, including the fans, teams, leagues, and other stakeholders. “Gamification” can impact the ecosystem of sports by increasing fan engagement and retention, creating new revenue streams, and attracting a younger generation of fans. This can lead to a positive impact on the overall ecosystem of sports.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
