How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns

No code, no limits. Get impressive results in a few clicks

What used to take several months to design, code, QA, and deploy now takes a few minutes. The future of digital gamification is here and it’s called Brame.

BEST USER EXPERIENCE IN THE INDUSTRY

Create amazing experiences on the go

With our self-serve platform and variety of games and templates, you can design, A/B test and optimize your campaigns as many times as you like. No code or design resources required.

home step1
Pick a game

Choose a gamification campaign that fits your goals.

home step2
Customize your template

Select a template from our gallery, customize the layout and setup your own winning rules.

home step3
Embed the experience

Once the campaign is ready, you can embed the game via link, iframe or file on any of your page, app or ad.

home step4
Engage, measure & optimize

Track all statistics in real-time to measure, optimize, and feed user data directly into your CRM.

platform blade 3 img 1

User Friendly

  • Drag & Drop
  • No design or coding experience required
  • Preview in real time
  • Quick setup within minutes
  • Time and cost effective

High End Customization

  • Use your own colors, images, and fonts
  • Define and choose themes and templates
  • Video and animation support
  • Reposition elements at will
  • Change the game flow to your needs
  • Customize your own game rules
platform customization
platform blade 3 img 3

GDPR and Security Compliance

  • Data servers located in EU area
  • Advanced data encryption
  • Data deletion
  • Cookieless (No third-party data)
  • PEN tested
  • Bot blocker

Infinitely Scalable

  • Create as many campaigns you want without additional costs
  • Scalable across many brands and designs
  • Onboard as many users you want
  • Sub-accounts for each country or region (separate dashboards)
  • Multi language support with API to online translators
  • Copy, paste and edit campaigns
  • Unlimited number of game plays
platform scalable
platform blade 3 img 5

Onboarding Time

  • Game created and published within minutes
  • Various implementation possibilities (link, iframe, game file)
  • Create your account today and go live tomorrow
  • Agile planning
  • Comprehensive support with our success manager

Game Concepts

Brame’s software includes a large selection of games for you to choose from, which you can use in a number of ways to achieve particular campaign goals. We continuously evolve and add new game templates.

icon game spin wheel

Luck games

Brame Luck games use the magnetic power of instant wins to generate a tension effect and increase conversions

icon game personality

Knowledge games

Knowledge games are the perfect choice to raise awareness while educating users about your products and services

icon game flygame

Skill games

Skill games are all about driving engagement and strengthening customer relationships

Templates

Brame gives you the means to create beautiful gamified content. Get inspired by our wide array of designs spanning various topics and adapt them to your wishes.

Customer Stories

Discover how our customers use Brame’s games on a regular basis to achieve their marketing goals.

Frequently Asked Questions

Have a question? We’re here to help.

Gamification the application of interactive gamified design elements and game mechanics (scoring, competition, rules of play) to other areas of activity, typically as an online marketing campaign technique to promote engagement with a product or service.

Marketing gamification can be implemented in any marketing strategy as an advanced technique that uses design elements from games to create a better customer experience, increase engagement, attract, and retain customers. Gamification solutions can be applied to all marketing channels, like landing pages, mobile apps, mobile gaming, email marketing, social media, ads, widgets – under a rich variety of formats, like pop-ups, light-box, i-frame, full pages etc.

The benefits of gamification can benefit all marketing campaigns, especially on digital marketing and e-commerce, reducing marketing efforts and promoting metrics and KPIS to promote customer engagement.

  • Boost conversion rates
  • Promotes consumer engagement 
  • Increases user engagement
  • Promotes friendly competition
  • Customer data collection GDPR Compliant
  • Maintain Consumer Relationships
  • Increases brand awareness
  • Promotes brand loyalty
  • Increase apps and newsletter subscribers
  • Creates customer loyalty and retention
  • Promotes royalty programs and rewards programs
  • Incentives employee engagement and e-learning
  • Facilitates the learning management system
  • Increases customer satisfaction
  • Increment in-store experience
  • Incentives customer advocacy

 

In marketing, engagement means a customer or user interaction with a campaign, product, service, where’s there’s an action expected from a user or consumer. These interactions can be either online-virtual or in-person.

Gamification digital marketing is to use gamification elements to online campaigns. In a gamification strategy, consumers are driven to perform an action because it offers elements of competition or reward.

Gamified marketing help Marketeers to promote their campaigns by using gamification techniques and game elements to create an appealing, an intuitive user experience, promoting healthy competition and a fun experience. Gamification tools can be used to release a new product, or service, promote existing products, acquire new customers or turn existing ones in loyal customers or to focus on a specific target audience.

Gamification features can benefit brands and companies of any size, from small business to large enterprise companies. 

Also, the gamification platforms can provide zero party data that can be analyzed in real-time, increase drastically the performance management

There are countless examples of gamification formats or techniques that can be used to promote marketing campaigns. Each type of gamification solution or experience type serves one or more needs or goals:

  • Quizzes
  • Advent calendars
  • Knowledge tests
  • Personality tests
  • Skills games, like racing, diving, running etc
  • Leaderboards
  • Luck games like spin the wheel or scratch card and many more

 

Gamification simply put is the strategy of using gamified elements to promote people’s engagement across any area of expertise. Gamification marketing is related to use the same initiatives, but adapted and focused into consumers experience, engagement and promoting marketing campaigns.

Gamification platform is a self-serve web-based marketing platform, which allows any brands or business owners to create gamified marketing experience without any code or advanced game design required, with a minimum onboarding process.

The gamification software is based on pre-defined but fully customizable templates that can be adjusted according to branding guidelines. The final product is a custom and personalized experience delivered on the format of a marketing game, that can be added to multiple parts of the costumer experience – mostly on the digital environment – for both desktop but specially, mobile devices.

Yes – Brame gamification platform can integrate with all know marketing tools in the market like Salesforce, HubSpot, Mailchimp, Google Analytics and all marketing automation tools. Any additional integrations can be requested on-demand.

Luckily, Brame is the best gamification software on the market, so you don’t need to worry about building your own gamification platform. Brame software can handle all your gamification marketing needs. The only thing you need to worry about is to put your creativity to work to launch the most stunning marketing campaigns. We have you covered.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo.

Request a Demo
Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo
Speak to a Gamification Expert About Your Advent Campaign

No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.

  • Use 100+ proven Gamification templates, such as an Advent calendar game, that suit your industry and business goals.
  • Use our drag-and-drop Gamification builder to create and customize Gamification campaigns with zero design or programming effort.
  • Deliver campaigns responsively via links or iFrames across all relevant platforms and devices.
  • Use real-time analytics to optimize campaigns and transfer collected first and zero-party data to your marketing tools.
Let's talk!

How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns