Gamification the application of interactive gamified design elements and game mechanics (scoring, competition, rules of play) to other areas of activity, typically as an online marketing campaign technique to promote engagement with a product or service.

Marketing gamification can be implemented in any marketing strategy as an advanced technique that uses design elements from games to create a better customer experience, increase engagement, attract, and retain customers. Gamification solutions can be applied to all marketing channels, like landing pages, mobile apps, mobile gaming, email marketing, social media, ads, widgets – under a rich variety of formats, like pop-ups, light-box, i-frame, full pages etc.

The benefits of gamification can benefit all marketing campaigns, especially on digital marketing and e-commerce, reducing marketing efforts and promoting metrics and KPIS to promote customer engagement.

• Boost conversion rates
• Promotes consumer engagement 
• Increases user engagement
• Promotes friendly competition
• Customer data collection GDPR Compliant
• Maintain Consumer Relationships
• Increases brand awareness
• Promotes brand loyalty
• Increase apps and newsletter subscribers
• Creates customer loyalty and retention
• Promotes royalty programs and rewards programs
• Incentives employee engagement and e-learning
• Facilitates the learning management system
• Increases customer satisfaction
• Increment in-store experience
• Incentives customer advocacy

In marketing, engagement means a customer or user interaction with a campaign, product, service, where’s there’s an action expected from a user or consumer. These interactions can be either online-virtual or in-person.

Gamification digital marketing is to use gamification elements to online campaigns. In a gamification strategy, consumers are driven to perform an action because it offers elements of competition or reward.

Gamified marketing help Marketeers to promote their campaigns by using gamification techniques and game elements to create an appealing, an intuitive user experience, promoting healthy competition and a fun experience. Gamification tools can be used to release a new product, or service, promote existing products, acquire new customers or turn existing ones in loyal customers or to focus on a specific target audience.

Gamification features can benefit brands and companies of any size, from small business to large enterprise companies. 

Also, the gamification platforms can provide zero party data that can be analyzed in real-time, increase drastically the performance management

There are countless examples of gamification formats or techniques that can be used to promote marketing campaigns. Each type of gamification solution or experience type serves one or more needs or goals:

• Quizzes
• Advent calendars
• Knowledge tests
• Personality tests
• Skills games, like racing, diving, running etc
• Leaderboards
• Luck games like spin the wheel or scratch card and many more

Gamification simply put is the strategy of using gamified elements to promote people’s engagement across any area of expertise. Gamification marketing is related to use the same initiatives, but adapted and focused into consumers experience, engagement and promoting marketing campaigns.

Gamification platform is a self-serve web-based marketing platform, which allows any brands or business owners to create gamified marketing experience without any code or advanced game design required, with a minimum onboarding process.

The gamification software is based on pre-defined but fully customizable templates that can be adjusted according to branding guidelines. The final product is a custom and personalized experience delivered on the format of a marketing game, that can be added to multiple parts of the costumer experience – mostly on the digital environment – for both desktop but specially, mobile devices.

Yes – Brame gamification platform can integrate with all know marketing tools in the market like Salesforce, HubSpot, Mailchimp, Google Analytics and all marketing automation tools. Any additional integrations can be requested on-demand.

Luckily, Brame is the best gamification software on the market, so you don’t need to worry about building your own gamification platform. Brame software can handle all your gamification marketing needs. The only thing you need to worry about is to put your creativity to work to launch the most stunning marketing campaigns. We have you covered.