

Activate customer behavior across the lifecycle
BRAME Studio lets you combine personalized games, rewards, challenges and long-term engagement journeys to drive repeat engagement, purchase frequency and customer lifetime value.
Turn attention into action with personalized games and rewards that motivate customers to engage in the moment.
Build engagement and increase purchase frequency with dynamic journeys that keep customers engaged and coming back.
Drive customer loyalty and lifetime value with habit-forming challenges that encourage repeat behavior over time.





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What can you expect from a demo?
- A tailored demo addressing your specific questions and needs.
- A step-by-step walkthrough of building campaigns, with a focus on customizing game flows, rules, design, and more.
- Real-world examples of how brands in similar industries leverage Gamification to solve challenges and achieve their goals.




See why loyalty, CRM and digital leaders choose BRAME
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.

Marc Marti


Elena Abeltshauser


Luca Cadlini


This is more than a promotion — it’s the beginning of a new gamified customer experience. We’re excited to introduce fun, interactive ways for our guests to engage with the brand, earn rewards, and discover new reasons to visit their neighborhood District Taco.

Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.

I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales

The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.

In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%

With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.

What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.

All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.

In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.

We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.

The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.

The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.

Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.

Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.

During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.

Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.

Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!


Turn customer engagement into `lasting customer growth`
Activate customers at the right moment with personalized experiences designed to drive repeat engagement, purchase frequency and customer lifetime value.
FAQs
Find helpful answers to our most frequently asked questions on Gamification Marketing and our Builder.
Didn’t find what you’re looking for? Contact us and one of our Gamification experts will be happy to assist you.
What will happen in the demo?
We’ll start by understanding your goals, use cases and existing MarTech setup to identify where BRAME could add value. You’ll then see how BRAME Studio combines games, rewards, challenges and dynamic engagement journeys, and how they can work together across your customer lifecycle.
Can BRAME work with our specific use cases and customer lifecycle?
Yes. BRAME Studio supports use cases across the customer lifecycle, from acquisition and activation to repeat engagement, purchase frequency and loyalty. During the demo, we’ll look at your goals, existing setup and relevant use cases to show where BRAME could fit.
How does BRAME Studio fit into our existing MarTech stack?
BRAME Studio is designed to work with what you already have — not replace it. It connects to your existing CRM, CDP, loyalty platform and engagement tools via parametric integrations, using your customer data, segments and incentive logic to power interactive experiences across your channels. There is no re-platforming, no data migration and no disruption to your current architecture. Think of it as an interactive experience layer that turns your existing campaigns, incentives and data into gamified experiences customers actually want to engage with.
Do we need developers or IT to launch and manage experiences?
No. BRAME Studio is built for digital, loyalty and CRM teams to operate independently. The drag-and-drop Game Builder and no-code Journey Builder allow non-technical users to configure, customize and launch gamified experiences in real time, including logic, rewards, progression rules and brand design, with no developer dependency. IT gets involved once during integration setup. After that, your marketing team runs it.
How long does it take to go live, and what does implementation look like?
Most customers launch their first activation within weeks. Implementation follows a guided rollout plan delivered by BRAME’s behavioral design and gamification experts, covering strategy, activation design, game logic and launch. There is no custom development required. Hundreds of proven, outcome-based templates mean you’re not starting from a blank canvas. After go-live, ongoing optimization support, regular business reviews and tailored growth recommendations ensure activation compounds over time rather than plateauing after the first campaign.
How is BRAME Studio priced?
BRAME Studio is priced based on your activation scope, number of markets and integration requirements — not a fixed off-the-shelf plan. This ensures you’re not paying for capabilities you don’t need on day one, while having a clear path to scale as your activation ambitions grow. To get a proposal tailored to your setup, speak to one of our experts.
What happens after the demo?
If there’s a good mutual fit, we’ll define the most relevant starting point based on your goals, use cases and setup. From there, we’ll align on scope, integration requirements and the right path to your first activation.

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