How Gamification Acts as a Lead Magnet in the Fitness Industry

· 27/07/2023

In the dynamic world of fitness, key to success are enhanced membership retention, consistent workout engagement, and elevated customer satisfaction. In the digital age, the secret to achieving these goals lies in engaging both potential and existing clients from the outset. Gamification stands as a pivotal element in this strategy. Get ready to see the fitness industry through a fresh, innovative lens, inspired by techniques used in banking.

Brame, in collaboration with Gymone, Fitklusiv, and KIESER Training, cordially invites you to a special pre-recorded roundtable event. This session will focus on how gamification, a transformative approach in the banking sector with parallels in fitness, can significantly uplift key performance indicators. Join us to explore groundbreaking strategies from leaders like Thurgauer Kantonalbank and Sparkasse Saarbrücken, and apply these insights to redefine success in fitness.


Felix Huber

Account & Success Manager - Brame

Merve Hansen


Baran Yasar

Kieser Training

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