When SEAT stood on the brink of their 70th anniversary, they faced a unique challenge: how to honor a rich legacy while forging a path of modern innovation? Their answer? A dive into the world of gamification. By marrying tradition with interactive campaigns, SEAT not only celebrated their history but also drove engagement, increased test drives, and showcased their latest models. Discover how this iconic brand skillfully blended past accomplishments with a forward-thinking approach.