Industry solution

Gamification for Consumer Goods

Gamification can be used at all stages of the customer journey to convert social media and webpage traffic to visitors at the POS. Seasonal promotions, loyalty programs or on-site activations can turn customers into fans.

Transfer the Brand Feeling and Create Trust

Create a playful experience to increase brand awareness among customers and awake positive emotions. Through interactive knowledge transfer, users learn your brand or product and can be convinced of its quality. This successfully transfers the brand feeling while building trust and brand loyalty.

Promote seasonal Products and Events

Various events and holidays throughout the year provide the perfect opportunity to sell seasonal products or special editions. Gamified marketing can help differentiate yourself from competitors by offering users a fun, interactive way to get to know the brand or product better.

Boost your Social Media Presence

Social media offers the opportunity to personally engage users and spark their interest through interactive entertainment and inspiration. Gamification can help build online relationships by creating stories around a brand or product helping you standing out from the crowd.

Involve Partners in Online Promotion

Since partners are an essential part of the FMCG business model, it is important to include them in digital marketing campaigns. Gamification can be implemented on a partner’s online media channels, and by using QR codes to access the game, the campaign can even be promoted in offline stores.

Playable Ads - A New Experience

Traditional display ads are still widely used, but their effectiveness is dwindling due to “banner blindness” caused by the constant information overload in today’s society. With playable ads, users can be captured online and provided with an interactive experience within the app they are currently using without even having to leave the app.

Customer Stories

Discover how our customers achieved their goals with Brame

Vorwerk

To increase brand awareness and generate new leads, Vorwerk decided to launch a gamified memory game in which the main prize was a “Thermomix TM6 Limited Edition” in the color black.

ORO di Parma

ORO di Parma is a family business that has been growing tomatoes in Parma (Italy) for over 50 years, which are then used to make a wide variety of locally crafted products. On August 8, 2022, the official „Day of the Tomato“, ORO di Parma launched an entertaining knowledge quiz about tomatoes. This, on the one hand, to put the fruit in a prominent spotlight and, on the other hand, to increase the awareness of their products.

Chocolat Frey

Delica AG distributes, among other things, the well-known and popular chocolates of Chocolat Frey, which can be found throughout Switzerland.To get the German consumers excited about the chocolate as well, they implemented a beautifully crafted advent calendar where users could win selected indulgence packages. With fantastic results.

Frequently Asked Questions

How are FMCG brands using gamification?

Fast moving consumer goods (FMCG) brands are using gamification in a variety of ways to engage customers and increase sales. For example, some brands use gamification in their marketing strategies to create leaderboards or trivia games to encourage customer engagement and build customer loyalty. Other brands use gamification to create avatars or game elements that customers can use to customize their shopping experience, which can enhance the overall customer experience.

How does gamification increase sales for FMCG?

Gamification can increase sales for FMCG brands by creating a more engaging and immersive shopping experience for customers. By using game mechanics and game elements, FMCG brands can make shopping more fun and interactive, which can lead to increased customer loyalty and repeat purchases. Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.

Can you provide an example of gamification for FMCG?

One example of gamification for FMCG is a loyalty program that rewards customers for their purchases. For example, a coffee shop chain could use gamification to create a rewards program that gives customers points for each purchase they make. Customers can then redeem their points for free drinks or food items, which can encourage them to visit the shop more frequently and increase sales.

What is gamified shopping?

Gamified shopping refers to the use of gamification techniques to create a more engaging and interactive shopping experience for customers. This can include the use of game elements such as avatars, leaderboards, and trivia games, as well as game mechanics like rewards and points systems. Gamified shopping can be used by FMCG brands to increase customer loyalty and drive sales.

What is the effect of gamification on consumer behavior?

The effect of gamification on consumer behavior can vary depending on the specific gamification techniques being used. In general, gamification can lead to increased customer engagement and loyalty, as well as more positive attitudes towards a brand. Gamification can also encourage customers to make more frequent purchases or try new products, which can drive sales and increase brand awareness.

Why is gamification important in FMCG?

Gamification is important in FMCG because it allows brands to create a more engaging and immersive shopping experience for customers. By using gamification techniques, FMCG brands can increase customer loyalty and drive sales, as well as improve the overall customer experience. Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive brand awareness and increase sales.

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