Gamification can be used at all stages of the customer journey to convert social media and webpage traffic to visitors at the POS. Seasonal promotions, loyalty programs or on-site activations can turn customers into fans.
Create a playful experience to increase brand awareness among customers and awake positive emotions. Through interactive knowledge transfer, users learn your brand or product and can be convinced of its quality. This successfully transfers the brand feeling while building trust and brand loyalty.
Various events and holidays throughout the year provide the perfect opportunity to sell seasonal products or special editions. Gamified marketing can help differentiate yourself from competitors by offering users a fun, interactive way to get to know the brand or product better.
Social media offers the opportunity to personally engage users and spark their interest through interactive entertainment and inspiration. Gamification can help build online relationships by creating stories around a brand or product helping you standing out from the crowd.
Since partners are an essential part of the FMCG business model, it is important to include them in digital marketing campaigns. Gamification can be implemented on a partner’s online media channels, and by using QR codes to access the game, the campaign can even be promoted in offline stores.
Traditional display ads are still widely used, but their effectiveness is dwindling due to “banner blindness” caused by the constant information overload in today’s society. With playable ads, users can be captured online and provided with an interactive experience within the app they are currently using without even having to leave the app.
Discover how our customers achieved their goals with Brame
When SEAT stood on the brink of their 70th anniversary, they faced a unique challenge: how to honor a rich legacy while forging a path of modern innovation? Their answer? A dive into the world of gamification. By marrying tradition with interactive campaigns, SEAT not only celebrated their history but also drove engagement, increased test drives, and showcased their latest models. Discover how this iconic brand skillfully blended past accomplishments with a forward-thinking approach.
McDonald’s was able to noticeably increase frequency at participating restaurants with a digital scratch card campaign produced using Brame’s software. The targeted selection of prizes generated additional sales and generated an engagement time of 58 seconds during the campaign period. An impressive success story.
The Mexican retail chain OXXO, which offers everyday goods in its local stores all over Latin America, wanted to increase its brand awareness in Peru. With the use of a digital scratch card, participants could not only win a lot of attractive instant goodies but also a grand prize in the form of an exciting 20-second challenge. The campaign was advertised throughout Peru on OXXO’s social media channels and was a great success.
Fast moving consumer goods (FMCG) brands are using gamification in a variety of ways to engage customers and increase sales. For example, some brands use gamification in their marketing strategies to create leaderboards or trivia games to encourage customer engagement and build customer loyalty. Other brands use gamification to create avatars or game elements that customers can use to customize their shopping experience, which can enhance the overall customer experience.
Gamification can increase sales for FMCG brands by creating a more engaging and immersive shopping experience for customers. By using game mechanics and game elements, FMCG brands can make shopping more fun and interactive, which can lead to increased customer loyalty and repeat purchases. Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.
One example of gamification for FMCG is a loyalty program that rewards customers for their purchases. For example, a coffee shop chain could use gamification to create a rewards program that gives customers points for each purchase they make. Customers can then redeem their points for free drinks or food items, which can encourage them to visit the shop more frequently and increase sales.
Gamified shopping refers to the use of gamification techniques to create a more engaging and interactive shopping experience for customers. This can include the use of game elements such as avatars, leaderboards, and trivia games, as well as game mechanics like rewards and points systems. Gamified shopping can be used by FMCG brands to increase customer loyalty and drive sales.
The effect of gamification on consumer behavior can vary depending on the specific gamification techniques being used. In general, gamification can lead to increased customer engagement and loyalty, as well as more positive attitudes towards a brand. Gamification can also encourage customers to make more frequent purchases or try new products, which can drive sales and increase brand awareness.
Gamification is important in FMCG because it allows brands to create a more engaging and immersive shopping experience for customers. By using gamification techniques, FMCG brands can increase customer loyalty and drive sales, as well as improve the overall customer experience. Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive brand awareness and increase sales.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
