Industry solution

Gamification for Consumer Goods

Harness the power of gamification throughout the customer journey to transform social media and website traffic into foot traffic at points of sale (POS). Seasonal promotions, loyalty programs, and on-site activations with gamification can convert customers into brand enthusiasts.

Enhance brand perception and build trust

Craft playful, interactive experiences to boost brand awareness and evoke positive emotions among consumers. Through engaging educational games, customers can connect with your brand or products, solidifying brand loyalty and trust.

Accelerate sales of seasonal products and events

Leverage gamified marketing to stand out during various seasonal events and holidays. Offer consumers a unique, interactive way to engage with seasonal products or special events, differentiating your brand from competitors. 

Boost your Social Media presence

Social media offers the opportunity to personally engage users and spark their interest through interactive entertainment and inspiration. Gamification can help build online relationships by creating stories around a brand or product helping you standing out from the crowd.

Include partners in online promotions

Since partners are an essential part of the FMCG business model, it is important to include them in digital marketing campaigns. Gamification can be implemented on a partner’s online media channels, and by using QR codes to access the game, the campaign can even be promoted in offline stores.

Revolutionize advertising with playable ads

Traditional display ads are still widely used, but their effectiveness is dwindling due to “banner blindness” caused by the constant information overload in today’s society. With playable ads, users can be captured online and provided with an interactive experience within the app they are currently using without even having to leave the app.

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Frequently Asked Questions

Fast moving consumer goods (FMCG) brands are using gamification in a variety of ways to engage customers and increase sales. For example, some brands use gamification in their marketing strategies to create leaderboards or trivia games to encourage customer engagement and build customer loyalty. Other brands use gamification to create avatars or game elements that customers can use to customize their shopping experience, which can enhance the overall customer experience.

Gamification can increase sales for FMCG brands by creating a more engaging and immersive shopping experience for customers. By using game mechanics and game elements, FMCG brands can make shopping more fun and interactive, which can lead to increased customer loyalty and repeat purchases. Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.

One example of gamification for FMCG is a loyalty program that rewards customers for their purchases. For example, a coffee shop chain could use gamification to create a rewards program that gives customers points for each purchase they make. Customers can then redeem their points for free drinks or food items, which can encourage them to visit the shop more frequently and increase sales.

Gamified shopping refers to the use of gamification techniques to create a more engaging and interactive shopping experience for customers. This can include the use of game elements such as avatars, leaderboards, and trivia games, as well as game mechanics like rewards and points systems. Gamified shopping can be used by FMCG brands to increase customer loyalty and drive sales.

The effect of gamification on consumer behavior can vary depending on the specific gamification techniques being used. In general, gamification can lead to increased customer engagement and loyalty, as well as more positive attitudes towards a brand. Gamification can also encourage customers to make more frequent purchases or try new products, which can drive sales and increase brand awareness.

The effect of gamification on consumer behavior can vary depending on the specific gamification techniques being used. In general, gamification can lead to increased customer engagement and loyalty, as well as more positive attitudes towards a brand. Gamification can also encourage customers to make more frequent purchases or try new products, which can drive sales and increase brand awareness.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo.

Request a Demo
Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

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