The leading Gamification Marketing Builder

Drag and drop your way to more

customer engagement

customer conversions

customer loyalty

customer engagement

BRAME’s Builder is the easiest, fastest and most cost-effective way to gamify your marketing with game concepts and templates proven over more than 10,000 campaigns.

Request a Demo

Gamify your marketing campaigns
in four easy steps

Gamify your marketing campaigns in four easy steps

01

Select a game

02

Customize your template

03

Embed the experience

04

Measure and optimize

A `winning` game concept for every goal

Get the right game concept for your marketing, from engaging top-of-funnel customers to building loyalty at the point-of-sale.

Excite your audience with a chance to win

Captivate users with games of chance that offer immediate gratification with thrilling instant rewards.

  • Spin the Wheel
  • Scratchcards
  • Slot Machine
  • Any many more
Explore all game concepts

Challenge your audience to think, learn, and explore

Educate users on your products or services by encouraging deeper interaction with rewarding challenges.

  • Quiz
  • Personality Test
  • Priority Puzzle
  • Any many more
Explore all game concepts

Tap into your audience’s competitive side

Inspire repeat action with memorable gamified brand experiences that let your audience test their abilities.

  • Fly Game
  • Dropper Game
  • Hit the Target
  • Any many more
Explore all game concepts

BRAME’s leading no-code Gamification Builder

Take your campaigns from ordinary
to interactive

Drag and drop your way to gamified campaigns that engage, convert and
retain customers with over 100 customisable templates built for your industry.

Game Library

Pick your game from proven Gamification templates

Find effective Gamification templates that can quickly be adapted to your products and target groups in our fast-growing game library.

  • Top performing templates built for every seasonality and objective
  • Developed on best practices from 10,000+ campaigns
  • Inspiration for more variety in your campaigns

Drag & Drop Builder

Customize your Gamification campaigns with ease

Create high-performing Gamification mechanics in no time without writing a single line of code or creating complex designs yourself.

  • Translate campaigns into 100+ languages
  • Access optimized game flows and advanced features
  • Easily customize game mechanics and designs

Omnichannel Distribution & Integration

Embed your gamified campaigns everywhere

Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.

  • Responsive design for any platform and device
  • Omnichannel distribution via links and iframes
  • Easy integration into your marketing tech stack

Real-time Analytics

Everything you need to know at one glance

View the data and metrics your campaigns generate in real-time while monitoring and optimizing performance.

  • No analytics tools or manual reports required
  • All relevant metrics in one single source of truth
  • Real-time optimization advice for maximum results

THE WINNING SOLUTION FOR MARKETERS 

What makes BRAME’s Builder the leader in `Gamification Marketing?`

With its suite of features designed to solve the challenges today’s marketers face, BRAME’s Builder seamlessly integrates into your marketing systems to drive more engagement, conversions, and retention.

GAME LIBRARY

Pick your game from proven Gamification templates

Find effective Gamification templates that can quickly be adapted to your products and target groups in our fast-growing game library.

  • Built for every industry, seasonality, and objective
  • Developed on best practices from 10,000+ campaigns
  • Inspiration for more variety in your campaigns

DRAG & DROP BUILDER

Customize Gamification campaigns with ease

Create high-performing Gamification mechanics in no time without writing a single line of code or creating complex designs yourself.

  • Translate campaigns into 100+ languages
  • Access optimized game flows and advanced features
  • Easily customize game mechanics and designs

ADVANCED PRIZE MANAGEMENT

Distribute prizes dynamically and securely

Control how your prizes play out with dynamic prize pools and time limits to boost redemption rates, lower the risk of fraud, and optimize campaign planning and economics.

  • Dynamic prize distribution based on different prize pools and time limits
  • Optimal promotional and financial planning
  • Reduced risk of potential fraud and misuse

UNIQUE ACCESS TOKEN

Blend offline and online through buy-and-play

Generate or upload unique access tokens and link securely to exclusive marketing games to increase engagement, purchase frequency, and average order values.

  • Upload up to 20 million unique access tokens
  • Control user access to marketing games
  • Enable omnichannel marketing campaigns

LOYALTY EARN & BURN

Make loyalty programs more profitable

Turn loyalty points into currency for marketing games and gamified sweepstakes to boost engagement and redemption rates in your loyalty programs.

  • More loyalty points are actually redeemed
  • Lower breakage rate for a higher CLTV and EBITDA
  • Gamified loyalty experience for more engagement

GAMIFIED RETAIL MEDIA

Generate additional revenue with partners

Boost revenue by embedding partner ads and sponsorships into Gamification Marketing campaigns seamlessly.

  • Introduce a new revenue stream
  • Boost campaigns with sponsored prizes
  • Strengthen relationships with innovative partner promotions

CUSTOM GAME FLOWS

Flexible game flows for high-impact

Leverage customizable game flows tailored to your campaign objectives and desired results for maximum impact. 

  • Criteria-based game and page flows 
  • Exclusive game access for reward plays
  • Adjust lead collection and double opt-in placements

ADVANCED ACCOUNT STRUCTURE

Streamline advanced user management

Easily control roles, rights and access for users from different departments or countries to fulfill local and legal requirements.

  • Easy and scalable concept for roles and rights 
  • Create, edit and clone roles at any time
  • Ensure GDPR compliance of all campaigns

CUSTOM TEMPLATES

Give campaign templates your look and feel

Customize campaign templates to ensure brand consistency and, above all, efficient campaign execution by simply reusing and sharing existing branded templates.

  • Align campaigns with your brand design
  • Customize game templates with only a few clicks
  • Copy and share templates for consistent branding

EMAIL EDITOR

Leverage the email editor with smart emails

Create, customize, and send automated emails tailored to your game flows and desired results.

  • Send automated emails based on game results
  • Customize email templates and designs
  • Improve double opt-in signups through proven email templates

SEAMLESS INTEGRATION

Integrate with your marketing tech stack

Seamlessly connect to any MarTech tool, from email and marketing automation platforms to analytics software and CRM systems, with the right integration options for your tech stack.

  • Seamless integration into your marketing tech stack
  • Import personal zero- and first-party data
  • Ensure smooth, consistent data flows

REAL-TIME ANALYTICS

Everything you need to know at one glance

View the data and metrics your campaigns generate in real-time while monitoring and optimizing performance.

  • No analytics tools or manual reports required
  • All relevant metrics in one single source of truth
  • Real-time optimization advice for maximum results

SECURE & GDPR-COMPLIANT

Built to be fully compliant and secure

Rely on our fully compliant and secure Gamification solution with total GDPR compliance, ISO certification, and EU servers.

  • GDPR-compliant and ISO certified
  • EU-based servers ensure data compliance
  • State of the art encryption and fraud prevention

OMNICHANNEL DISTRIBUTION

Embed your gamified campaigns everywhere

Distribute your gamified campaign across owned and paid media channels, from websites or apps to display or video ads, and integrate performance metrics into your marketing tools.

  • Responsive design for any platform and device
  • Omnichannel distribution via links and iframes
  • Easy integration into your marketing tech stack

ENGAGEMENT & CONVERSION ADS

Gamified display and video ads that stand out

Leverage BRAME ‘s media solutions to maximize user engagement and drive traffic with gamified display- and video ads that capture attention, boost interactions, and achieve real business outcomes.

  • Deploy Gamification mechanics combined with maximum reach
  • Drive business outcomes along the marketing funnel
  • Boost CTRs, brand impact, and conversions
More features

Integrations

Seamlessly connect to any MarTech tool, from email and marketing
automation platforms to analytics software and CRM systems, with the right
integration options for your tech stack.

"We became more cost-efficient and the drag and drop Builder is just awesome!"

See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.

Marc Marti

Watch a video

4:12 min

Marc Marti

Marketing Manager Digital Content
Elena Abeltshauser

Watch a video

3:51 min

Elena Abeltshauser

D2C Activation Manager
Luca Cadlini

Watch a video

5:04 min

Luca Cadlini

Brand Manager
View more

Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.

Roland Krammer

Roland Krammer

Teamlead CRM

I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales

Marc Marti

Marc Marti

Marketing Manager Digital Content

The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.

Nadine Pfister

Nadine Pfister

Communication & Partner Services

In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%

Anes Prasovic

Anes Prasovic

E-Commerce Manager

With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.

Roland Krammer

Roland Krammer

Teamlead CRM

What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.

Anes Prasovic

Anes Prasovic

E-Commerce Manager

All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.

Valentin Schennach

Valentin Schennach

Marketing Technology Lead

In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.

Marc Marti

Marc Marti

Marketing Manager Digital Content

We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.

Marc Marti

Marc Marti

Marketing Manager Digital Content

The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.

Nadine Pfister

Nadine Pfister

Communication & Partner Services

Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.

Corina Trachsel

Corina Trachsel

Head of Department Online

During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period. 

Elena Abeltshauser

Elena Abeltshauser

D2C Activation Manager

Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.

Andreas Weber,

Andreas Weber,

Campaign Mgr X-Channel Marketing

Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!

Anes Prasovic

Anes Prasovic

E-Commerce Manager

Don’t play around. Play to win.

Speak to an expert and start leveraging best practices and winning industry-specific Gamification strategies with our Builder.

  • Flexible Pricing
  • Impactful Results
  • Easy to Use
Request a Demo

FAQs

Find helpful answers to our most frequently asked questions on Gamification Marketing and our Builder.

Explore FAQ

Didn’t find what you’re looking for? Contact us and one of our Gamification experts will be happy to assist you.

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What is Gamification Marketing?

Gamification Marketing helps marketers engage, convert, and retain customers with game-inspired mechanics like challenges, rewards, and incentives. By transforming ordinary marketing into impactful brand experiences, marketers can capture attention, drive actions, and foster loyalty.

How can I gamify my marketing with BRAME’s Builder?

Simply pick the right Gamification mechanics for your marketing, products and target groups from our growing game library. Use our modular Builder to quickly create and embed a custom gamified experience into your campaign. Launch and optimize your gamified touchpoint with our best-in-class support.

How do I track the performance of my campaigns?

Access robust analytics tools in our Builder to monitor and measure your campaign performance in real-time. Make data-driven decisions by easily tracking key metrics like customer engagement, conversion rates, reward redemption, and overall campaign performance. 

Does BRAME offer consulting and customer support?

Our team of Gamification Marketing experts makes everything from onboarding and campaign setup to strategy and optimization simple. Start receiving personalized recommendations, best practices, and strategic insights that help you engage, convert, and retain more customers from day one.

Can BRAME’s Builder integrate into my existing tech stack?

With our Builder, integration is seamless. Campaigns can be embedded directly into your marketing tech stack, whether dealing with your CRM, loyalty program infrastructure or other marketing tools.

Where can I distribute my Gamification Marketing campaigns?

Distribute your gamified campaigns across websites, apps, display ads, video ads and more. With omnichannel options, including links and iFrames, your campaigns can seamlessly integrate into any owned or paid media channel.