Food Retail
Jägermeister
Today’s famous premium herbal liqueur was launched 80 years ago by Curt Mast. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide.
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40,000
6,815
4,244
The Result
The Challenge
Jägermeister faced the challenge of attracting a younger target audience (18–29 years old) and increasing customer engagement. Traditional methods struggled to capture attention and measure the impact of off-trade sales. To address this, the brand introduced a digital activation at the point of sale (POS), providing an innovative way to connect with consumers and accurately track sales performance online.
The Solution
As part of a nationwide off-trade initiative in the Netherlands, 40,000 Jägermeister bottles featuring neck hangers printed with a QR code were distributed to various retailers. These neck hangers allowed customers to join a scratch card game and potentially win Jägermeister-branded goodies like ski goggles, scarves, and promotion codes.
The Results
The campaign led to 6,815 unique visitors and 4,244 game completions, which accounted for 10.61% of bottle buyers finishing the game. These results underline the Gamification Marketing strategy’s effectiveness, which increased online interaction and made offline traffic measurable by providing Jägermeister with valuable first-party data. Overall, Jägermeister was able to attract customer attention, increase engagement, and significantly enhance brand presence and awareness.
More case studies
BILLA Austria
BILLA, a leading supermarket chain in Austria, launched a two-stage gamified campaign to increase foot traffic and sales. The campaign, designed around an Olympic theme, engaged users with a virtual cycling race followed by a spin-the-wheel game for prizes. The results were impressive: 90% of users who registered for the second game completed it, and 70% of rewards were distributed, with a 25% redemption rate. The campaign achieved a 99% average game completion rate and a turn rate of 3.7x, showing strong engagement and user interaction.
TSG Hoffenheim
TSG Hoffenheim is a renowned German football club with a loyal fan base. However, the most devoted fans, the season ticket holders, felt disadvantaged compared to new customers and event fans who received more attention with promotions, contests, and small gifts. The football club wanted to change this by creating a quiz specifically for the season ticket holders.
Mattel
Mattel, a renowned toy company based in the United States and the second-largest toy manufacturer globally, has consistently captivated young minds and brought immense joy to children worldwide. With an unwavering dedication to delivering exceptional products, Mattel not only aims to engage and educate parents about their diverse range of toys and the invaluable benefits they offer to children but also extends their focus to encompass all matters related to babies.
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Don’t play around. Play to win.
Speak to an expert and start leveraging best practices and winning industry-specific Gamification strategies with our Builder.
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