Retail
E-Commerce
Kuhn Rikon
Founded in 1926 in Rikon, Switzerland, Kuhn Rikon has been at the forefront of revolutionizing kitchenware for nearly a century. This Swiss company is synonymous with precision, innovation, and design excellence in cookware and kitchen gadgets. Known best for their iconic pressure cookers, Kuhn Rikon’s products combine traditional Swiss craftsmanship with modern technological advancements. With an unwavering commitment to quality and sustainability, Kuhn Rikon provides functional kitchen tools while ensuring its global clientele an elegant, efficient, and enjoyable cooking experience.
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The Result
The Challenge
Amidst the festive frenzy of the Christmas season, a period saturated with advertisements and promotions, Kuhn Rikon sought to stand out from the crowd. The company recognized the need for a distinctive marketing approach in such a competitive landscape. Their objective was clear: to maximize website traffic and attract as many visitors as possible.
In a marketplace crowded with brands all vying for attention, Kuhn Rikon faced the challenge of maintaining its presence and elevating its brand image in a way that would leave a lasting impression. The goal was to find a way to differentiate themselves and connect with customers during the high-pressure Advent season, ensuring they did not get lost in the noise of festive marketing.
The Solution
Searching for an innovative marketing approach, Kuhn Rikon turned to Gamification Marketing, reimagining a cherished holiday tradition: the Advent Calendar. This decision was inspired by the universal appeal and nostalgia surrounding Advent Calendars. For many, opening a door each day leading up to Christmas invokes warm memories of childhood, filled with anticipation and delight.
By transforming this tradition into an interactive digital experience, Kuhn Rikon achieved two key objectives. Firstly, the element of daily surprises provided a compelling reason for visitors to return to their website, consistently amplifying visits and traffic throughout the Advent period. Secondly, with each door unveiling a prize from Kuhn Rikon’s diverse product portfolio, players were not only entertained but also subtly educated on the breadth and diversity of the company’s offerings.
For Kuhn Rikon, the campaign wasn’t just about digital innovation—it was also a statement of gratitude towards its customers. The brand showcased itself as one that values its loyal customers, returning their loyalty with a 24-day journey of fun and potential rewards through the Advent Calendar. By seamlessly merging the nostalgia of the past with today’s digital capabilities, Kuhn Rikon solidified its position as a forward-thinking company and re-emphasized its deep-rooted commitment to customer delight and appreciation.
The Results
Kuhn Rikon’s first experience with Gamification Marketing delivered spectacular results. During the Advent Calendar campaign, the company witnessed a remarkable 131% surge in webpage traffic compared to the previous year’s period. But the success extended beyond mere numbers. The interactive nature of the campaign translated into tangible benefits, achieving an impressive lead conversion rate of 76%. This significant increase in engagement boosted sales and strengthened customer relationships, as evidenced by a return rate that skyrocketed to nine times the usual.
The outcome of this campaign exceeded Kuhn Rikon’s expectations. The company recognized the immense potential and positive customer reception, leading to the decision to incorporate Gamification into their future marketing strategies to continue delighting their ever-loyal customer base.
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MPREIS
MPREIS recognized the immense potential of gamification to revolutionize marketing campaigns for seasonal events and holidays, turning them into extraordinary experiences that captivate customers and entice them to return. By incorporating game mechanics into their marketing strategies, they were able to significantly amplify the attention customer directed toward current special offers while simultaneously fostering a deeper connection between customers and the MPREIS brand.
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
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