Customer story

McDonald’s

McDonald’s was able to noticeably increase frequency at participating restaurants with a digital scratch card campaign produced using Brame’s software. The targeted selection of prizes generated additional sales and increased sales by over 60% during the campaign period. An impressive success story.

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CPM vs. static campaigns
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Completion rate
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Redemption rate

The Challenge

McDonald’s was looking for other triggers to drive sales in addition to the big seasonal gamification campaigns. The main goals were to raise awareness for specific topics, products and new openings, a lower CPM (price per 1000 impressions) through various campaigns, and increase on-site traffic.

The Solution

The Brame scratch card was implemented on McDonald’s social media. Players had a chance to win 3 different instant prizes (cheeseburger, ice cream, ect.). These could be redeemed directly in the newly opened branch.

The Results

Compared to previous local reach campaigns and a CPM of 5.00 CHF, this CPM was reduced by 2.14 CH F. Also noticeable was that 95% of visitors on the landing page finished the game. Every 2nd winner redeemed the prize after the game, which increased traffic to the store. During the redemption of the prize, customers made additional purchases which resulted in an increase in overall sales by 62%.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.