How Würth Austria Gamifies Their Omnichannel Marketing And Enhances The In-Store Experience!

Customer Case

The Würth Group is the global market leader in electronics wholesale and in the manufacture of fastening and assembly technology.

Würth Austria uses Brame’s gamification solution in omnichannel marketing to increase engagement and cleverly connect different channels. In the webinar, Würth will also focus on how they were able to increase the usage of the new in-store touchscreens in 5 pilot branches. Based on the positive numbers, Würth has equipped all 70 stores in Austria with screens and regular gamification applications and has also expanded the use to other channels such as e-commerce.


Nicola Späni

Co-Founder & CCO - Brame

Markus Kail

Marketingmanager Würth Shops - Würth Handelsges.m.b.H.

Georg Praher

Marketingleiter - Würth Handelsges.m.b.H.

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