Customer story

Kuhn Rikon

Founded in 1926 in Rikon, Switzerland, Kuhn Rikon has been at the forefront of revolutionizing kitchenware for nearly a century. This Swiss company is synonymous with precision, innovation, and design excellence in cookware and kitchen gadgets. Known best for their iconic pressure cookers, Kuhn Rikon’s products combine traditional Swiss craftsmanship with modern technological advancements. With an unwavering commitment to quality and sustainability, Kuhn Rikon provides functional kitchen tools while ensuring its global clientele an elegant, efficient, and enjoyable cooking experience.

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The Challenge

Amidst the festive frenzy of the Christmas season, a period saturated with advertisements and promotions, Kuhn Rikon sought to stand out from the crowd. The company recognized the need for a distinctive marketing approach in such a competitive landscape. Their objective was clear: to maximize website traffic and attract as many visitors as possible.

In a marketplace crowded with brands all vying for attention, Kuhn Rikon faced the challenge of maintaining its presence and elevating its brand image in a way that would leave a lasting impression. The goal was to find a way to differentiate themselves and connect with customers during the high-pressure Advent season, ensuring they did not get lost in the noise of festive marketing.

The Solution

Searching for an innovative marketing approach, Kuhn Rikon turned to Gamification Marketing, reimagining a cherished holiday tradition: the Advent Calendar. This decision was inspired by the universal appeal and nostalgia surrounding Advent Calendars. For many, opening a door each day leading up to Christmas invokes warm memories of childhood, filled with anticipation and delight.

By transforming this tradition into an interactive digital experience, Kuhn Rikon achieved two key objectives. Firstly, the element of daily surprises provided a compelling reason for visitors to return to their website, consistently amplifying visits and traffic throughout the Advent period. Secondly, with each door unveiling a prize from Kuhn Rikon’s diverse product portfolio, players were not only entertained but also subtly educated on the breadth and diversity of the company’s offerings.

For Kuhn Rikon, the campaign wasn’t just about digital innovation—it was also a statement of gratitude towards its customers. The brand showcased itself as one that values its loyal customers, returning their loyalty with a 24-day journey of fun and potential rewards through the Advent Calendar. By seamlessly merging the nostalgia of the past with today’s digital capabilities, Kuhn Rikon solidified its position as a forward-thinking company and re-emphasized its deep-rooted commitment to customer delight and appreciation.

The Results

Kuhn Rikon’s first experience with Gamification Marketing delivered spectacular results. During the Advent Calendar campaign, the company witnessed a remarkable 131% surge in webpage traffic compared to the previous year’s period. But the success extended beyond mere numbers. The interactive nature of the campaign translated into tangible benefits, achieving an impressive lead conversion rate of 76%. This significant increase in engagement boosted sales and strengthened customer relationships, as evidenced by a return rate that skyrocketed to nine times the usual.

The outcome of this campaign exceeded Kuhn Rikon’s expectations. The company recognized the immense potential and positive customer reception, leading to the decision to incorporate Gamification into their future marketing strategies to continue delighting their ever-loyal customer base.

Get a Free Demo of Brame Gamification Marketing Platform

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo