Founded in 1926 in Rikon, Switzerland, Kuhn Rikon has been at the forefront of revolutionizing kitchenware for nearly a century. This Swiss company is synonymous with precision, innovation, and design excellence in cookware and kitchen gadgets. Known best for their iconic pressure cookers, Kuhn Rikon’s products combine traditional Swiss craftsmanship with modern technological advancements. With an unwavering commitment to quality and sustainability, Kuhn Rikon provides functional kitchen tools while ensuring its global clientele an elegant, efficient, and enjoyable cooking experience.
Amidst the festive frenzy of the Christmas season, a period saturated with advertisements and promotions, Kuhn Rikon sought to distinguish itself from the crowd. Recognizing the need for a distinctive marketing approach in such a competitive landscape, the company’s objective was clear: to generate as many visits as possible and, in doing so, to boost website traffic.
The brand aspired to craft a marketing strategy that would not only echo its longstanding values but also resonate with the joyous spirit of the Advent season. The vision was to provide customers with an unforgettable experience that would delight them and foster deeper loyalty and appreciation for the brand. By elevating their brand image genuinely, Kuhn Rikon aimed to create a lasting impression that would undeniably set them apart from their competitors in the crowded festive market.
In search of an innovative marketing approach, Kuhn Rikon turned to gamification, choosing to reimagine a cherished holiday tradition: the Advent Calendar. This decision was inspired by the universal appeal and nostalgia surrounding Advent Calendars. For many, opening a door each day leading up to Christmas invokes warm memories of our childhoods, filled with anticipation and delight.
By transforming this tradition into an interactive digital experience, Kuhn Rikon achieved two key objectives. Firstly, the element of daily surprises provided a compelling reason for visitors to return to their website, consistently amplifying visits and traffic throughout the advent period. And secondly, with each door unveiling a prize from Kuhn Rikon’s diverse product portfolio, players were not only entertained but also subtly educated on the breadth and diversity of the company’s offerings.
For Kuhn Rikon, the campaign wasn’t just about digital innovation – it was also a statement of gratitude towards its customers. Kuhn Rikon showcased itself as a brand that values its loyal customers and wanted to return their loyalty with a 24-day journey of fun and potential rewards through the Advent Calendar. By seamlessly merging the past’s nostalgia with today’s digital capabilities, Kuhn Rikon solidified its position as a forward-thinking company and re-emphasized its deep-rooted commitment to customer delight and appreciation.
Kuhn Rikon’s first experience with gamification delivered spectacular results. During the Advent Calendar campaign, the company witnessed a remarkable 131% surge in webpage traffic compared to the same period the previous year. But the success didn’t stop at mere numbers. The interactive nature of the campaign translated into tangible benefits, achieving a commendable lead conversion rate of 76%. This tremendous increase in engagement not only improved sales, but also strengthened the bond with their customers, which was proven by an impressive return rate that skyrocketed to 9 times the usual.
The outcome of this campaign clearly exceeded Kuhn Rikon’s expectations. They recognized the immense potential and positive customer reception, which were clear signs for Kuhn Rikon, leading to the decision to incorporate gamification into their future marketing strategies to keep delighting their ever-loyal customer base.
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