Bank EKI is a well-established banking institution operating in Switzerland. With its strong commitment to sustainable development and ethical banking practices, the bank delivers exceptional financial services targeted to provide the best possible services to the local community.
Bank EKI is well-known for its comprehensive portfolio of services, including but not limited to savings accounts, investment solutions, loans, and asset management.
With a commitment to maintaining high standards of integrity, transparency, and customer service, Bank EKI continuously strives to meet the diverse financial needs of its clientele.It combines traditional banking values with innovative solutions, ensuring a balanced financial management approach catering to individual and business customers.
By prioritizing customer satisfaction and community well-being, Bank EKI has garnered trust and loyalty among its users, fortifying its position as a reliable banking partner in the region.
Bank EKI faced the significant challenge of effectively communicating the benefits of its banking services to a younger demographic, a crucial audience for the sustainability and growth of the bank.
In a competitive market saturated with numerous financial institutions contesting for the attention of the younger generation, Bank EKI needed to make its new savings plan appealing and relatable to them. The bank realized that many in this younger age group lacked a thorough understanding of banking services, revealing a substantial knowledge gap.
This, combined with the inherent challenge of bringing a new product to market, emphasized the necessity of an innovative marketing approach to bridge the informational void and promote the advantages of their offerings effectively.
The challenge was increased by the need to not only inform but to engage the younger audience in meaningful interactions, generating valuable customer touchpoints to cultivate relationships with future customers.
To effectively address its challenges, Bank EKI decided to use gamification, a powerful strategic marketing tool known for its ability to engage participants and facilitate knowledge transfer.
This method served as a bridge to the younger demographic, combining learning with entertainment to create a deeper, more meaningful understanding of the banking services offered. Gamification was seen as a way to simultaneously inform the younger generation about the intricacies of banking while also fostering a sense of connection and familiarity with Bank EKI’s brand and services.
The “Hit or Myth” game, provided by Brame, emerged as a pivotal solution in this context. The Hit or Myth quiz employed a swipe function, which is well-known by the younger generation, and offered an interactive element allowing Bank EKI to communicate and promote their new savings plan to the audience.
This approach aimed at resolving the struggles faced by the bank in reaching out to a crucial demographic, ensuring the successful promotion and understanding of their new offerings.
The implementation of the “Hit or Myth” game resulted in great success for Bank EKI, especially within its regional catchment area. The game received an overwhelmingly positive response, serving as a efficient tool for generating new, high-quality leads.
Through the utilization of targeted Calls to Action (CTAs), potential customers were effectively drawn into deeper engagement with the bank’s services, presenting an opportunity for the bank to cultivate and solidify relationships with this younger demographic.
The game’s completion rate was exceptionally high, standing at 82%. This underscored the effective engagement and interest levels of the players in the content of the quiz.
The successful knowledge transfer through the game not only highlighted the value of integrating learning with play but also reaffirmed the potential of gamification as a strategic tool in bridging the informational gaps within the younger generation regarding banking services, ultimately contributing to the bank’s objective of nurturing informed and connected future customers.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2023 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
