How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns
Bank EKI, a reputable Swiss banking institution, is dedicated to sustainable development and ethical practices. The bank combines traditional values with innovative solutions by offering a wide range of services, including savings, investments, loans, and asset management. By prioritizing customer satisfaction and community well-being, Bank EKI has earned trust and loyalty, solidifying its role as a reliable regional financial partner.
Bank EKI faced the challenge of effectively engaging a younger demographic—an essential audience for the bank’s future growth. In a highly competitive market, where numerous financial institutions vie for the attention of this age group, Bank EKI needed to make its new savings plan both appealing and accessible. The bank identified a significant knowledge gap among younger individuals, who often lacked a clear understanding of banking services.
This challenge was further compounded by the difficulty of introducing a new product to the market. Bank EKI recognized the need for an innovative marketing approach that informed and actively engaged this audience, creating meaningful interactions and establishing strong connections with potential future customers.
To tackle its challenges, Bank EKI turned to Gamification Marketing as a strategic tool to engage and educate the younger demographic. This approach combined entertainment with learning, helping the audience better understand the bank’s services while fostering a strong connection with the brand.
The “Hit or Myth” game, developed by Brame, played a central role in this strategy. Featuring a familiar swipe function, the interactive quiz effectively communicated the benefits of Bank EKI’s new savings plan, making it both accessible and appealing to younger users. This innovative solution successfully addressed the bank’s challenge of reaching and engaging a crucial audience, ensuring the effective promotion of their new offerings.
The implementation of the “Hit or Myth” game resulted in great success for Bank EKI, especially within its regional catchment area. The game received an overwhelmingly positive response, serving as a efficient tool for generating new, high-quality leads.
Through the utilization of targeted Calls to Action (CTAs), potential customers were effectively drawn into deeper engagement with the bank’s services, presenting an opportunity for the bank to cultivate and solidify relationships with this younger demographic.
The game’s completion rate was exceptionally high, standing at 82%. This underscored the effective engagement and interest levels of the players in the content of the quiz.
The successful knowledge transfer through the game not only highlighted the value of integrating learning with play but also reaffirmed the potential of Gamification Marketing as a strategic tool in bridging the informational gaps within the younger generation regarding banking services, ultimately contributing to the bank’s objective of nurturing informed and connected future customers.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
