Customer story

CH Media

Founded on core principles of openness, proximity, and independence, CH Media has firmly developed itself as one of Switzerland’s leading media entities. The company champions a liberal stance in journalism, emphasizing the critical role of free speech and an informed public in nurturing an open democratic society. With around 1,800 employees in German-speaking Switzerland, CH Media produce high-quality journalism through their extensive range of daily and weekly newspapers and magazines. Furthermore, CH Media has made a significant mark in the Swiss entertainment industry, dominating both the private radio and television sectors.

Their commitment to relevant, relatable journalism, combined with entertainment that resonates, allows them to connect with approximately three million people daily across various platforms. In addition to their strong media presence, the group also operates state-of-the-art printing facilities, rounding out their comprehensive portfolio of products and services.

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The Challenge

As the festive fever of the Advent season approached, CH Media faced a pressing challenge: how to effectively engage their audience amidst the intense competition. CH Media’s primary goal was to create an interactive marketing campaign that not only captures but also sustains their audience’s attention. This was not merely about standing out; it was about creating a memorable touchpoint with their readers and viewers to foster long-term loyalty.

Collecting leads was another paramount objective. For any media company, the prospect of expanding its audience base and securing future engagement opportunities is invaluable. Yet, this had to be done without coming across as overtly transactional. Moreover, with its deep-rooted commitment to its audience, CH Media sought a genuine way to convey gratitude to its loyal customers. The festive season, symbolic of giving and gratitude, was the perfect time to foster and deepen this loyalty.

While the season presented itself as an opportune moment, it also brought with it the challenge of heightened competition. Every brand was vying for the same attention, aiming to be the most memorable. However, CH Media had a unique advantage — an extensive partner network. This network opened doors to offer enticing sponsored prizes. But the pressing question was how to utilize this advantage in a way that felt organic, genuine, and in line with CH Media’s values, all while ensuring they distinguished themselves in a saturated market.

The Solution

In a strategic move to captivate its audience and stand out among the bustling festive promotions, CH Media leveraged gamification by using Brame’s SaaS platform to craft an interactive Advent Calendar. This wasn’t just any calendar; each day revealed an enticing opportunity for readers and viewers to win a variety of prizes. These weren’t random rewards either. Through collaborations with their extensive partner network, CH Media was able to offer a diverse range of sponsored prizes that resonated deeply with their audience, from concert tickets and exclusive sports event passes to luxurious hotel stays and sought-after gift cards.

This clever approach presented a win-win situation: CH Media boosted its brand visibility and engagement, while partners benefitted from heightened exposure, and loyal readers and viewers received delightful surprises during the festive season. It was a symbiotic strategy, ensuring that each stakeholder, from the company to the partners to the audience, gained something valuable. With an appealing Advent Calendar Campaign in place, CH Media confidently positioned itself at the forefront, fully primed for the holiday season’s competitive landscape.

The Results

CH Media’s interactive Advent Calendar campaign surpassed even the highest of expectations. A testament to its appeal, readers and viewers were not only intrigued but deeply enchanted by the Advent Calendar, as evidenced by the extraordinary return rate. On average, they revisited the calendar an impressive 13 times, showcasing its powerful captivation and its success in fostering heightened loyalty. Over just 24 days, the campaign drew an astounding 66,000 unique visitors.

Furthermore, this wasn’t passive interest. The depth of engagement was highlighted by more than 45,000 games being completed, indicating a profound interaction and investment from the audience. Through this innovative Advent Calendar, CH Media not only achieved but significantly surpassed their goals, solidifying an unprecedented surge in awareness and engagement.

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

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