CH Media, one of Switzerland’s leading media companies, is founded on principles of openness, proximity, and independence. With a commitment to free speech and high-quality journalism, CH Media serves around three million people daily across German-speaking Switzerland through its diverse range of newspapers, magazines, radio, and television channels. Employing approximately 1,800 people, the company also operates advanced printing facilities, solidifying its presence in both the media and entertainment industries.
As the festive fever of the Advent season approached, CH Media faced a pressing challenge: how to engage their audience effectively amidst the intense competition. CH Media’s primary goal was to create an interactive marketing campaign that captured and sustained their audience’s attention. This was not merely about standing out but about creating a memorable touchpoint with their readers and viewers to foster long-term loyalty.
Collecting leads was another paramount objective. For any media company, the prospect of expanding its audience base and securing future engagement opportunities is invaluable. Yet, this had to be done without coming across as overtly transactional. Moreover, with its deep-rooted commitment to its audience, CH Media sought a genuine way to convey gratitude to its loyal customers. The festive season, symbolic of giving and gratitude, was the perfect time to foster and deepen this loyalty, which we deeply appreciate.
While the season presented itself as an opportune moment, it also brought the challenge of heightened competition. Every brand was vying for the same attention, aiming to be the most memorable. However, CH Media had a unique advantage—an extensive partner network. This network opened doors to offer enticing sponsored prizes. The pressing question was how to utilize this advantage in a way that felt organic, genuine, and in line with CH Media’s values, all while ensuring they distinguished themselves in a saturated market.
In a strategic move to captivate its audience and stand out among the bustling festive promotions, CH Media leveraged gamification by using Brame’s SaaS builder to craft an interactive Advent Calendar. This wasn’t just any calendar; each day revealed an enticing opportunity for readers and viewers to win prizes. These weren’t random rewards, either. Through collaborations with their extensive partner network, CH Media was able to offer a diverse range of sponsored prizes that resonated deeply with their audience, from concert tickets and exclusive sports event passes to luxurious hotel stays and sought-after gift cards.
This clever approach presented a win-win situation: CH Media boosted its brand visibility and engagement, while partners benefitted from heightened exposure, and loyal readers and viewers received delightful surprises during the festive season. It was a symbiotic strategy, ensuring each stakeholder gained something valuable from the company to the partners and the audience. With an appealing Advent Calendar campaign, CH Media confidently positioned itself at the forefront, fully primed for the competitive holiday season.
CH Media’s interactive Advent Calendar campaign surpassed even the highest of expectations. A testament to its appeal, readers and viewers were not only intrigued but deeply enchanted by the Advent Calendar, as evidenced by the extraordinary return rate. On average, they revisited the calendar an impressive 13 times, showcasing its powerful captivation and success in fostering heightened loyalty. Over just 24 days, the campaign drew an astounding 66,000 unique visitors.
Furthermore, this wasn’t passive interest. The depth of engagement was highlighted by more than 45,000 games being completed, indicating a profound interaction and investment from the audience. Through this innovative Advent Calendar, CH Media achieved and significantly surpassed its goals, solidifying an unprecedented surge in awareness and engagement.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
