Customer story

Chocolat Frey

To increase awareness of Chocolat Frey goods in Germany, Delica AG created an awareness campaign by designing a gamified Advent calendar. With a bit of luck, users could win an indulgence package with various products by Chocolat Frey.

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The Challenge

It’s hard to imagine a Swiss household without the chocolate from Chocolat Frey. However, the situation is quite different in Germany: Here, the brand is not nearly as well known. To change this, Delica AG designed an interactive advent calendar for an awareness campaign.

The Solution

With a so-called indulgence calendar, users could win a selected indulgence box with various Chocolat Frey products. The campaign was promoted on the social media channels of Chocolat Frey Germany.

The Results

The results of the campaign were impressive. With an increase in homepage impressions of almost 60% and a massive growth in followers on their social media, the campaign was an enormous success. Furthermore, with a social media engagement rate of 48%, not only was there a great amount of interest, but also a lot of interaction.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.