Customer story

Conforama

Lots of advertising pressure but little conversion, that was the challenge of the furniture retailer Conforama. The 44th anniversary was a good opportunity to launch a prize quiz with a Brame slide game that presented 44 unbeatable offers. More than 2/3 of the game participants also signed up for the newsletter.

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Newsletter conversion
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Avg. play time

The Challenge

Conforama’s main issue was the conversion rate as only a small percentage of customers were interacting with their social media and banner ads, so the messages about their great discounts and offers were mostly ignored.

The Solution

Conforama celebrated its 44th anniversary by developing a ”Swipe the Price” game with the goal to generate more leads. They offered 44 unbeatable product discounts and combined that with a discount code to directly use online. This helped to significantly increase the amount of consumers interested in the special offers.

The Results

The campaign achieved an above-average lead conversion rate of 76%, with 3/4 of those new leads signing up for the promotional newsletter.

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Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo
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