Leading brands worldwide engage more
customers with BRAME

Tchibo Schweiz, the global retailer, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, boost lead generation, and drive e-commerce sales. By integrating Gamification campaigns with a focus on generating newsletter double opt-in (NL DOI) signups, Tchibo Schweiz grew its customer base and improved overall business performance. BRAME’s flexible drag-and-drop Builder enabled Tchibo Schweiz to seamlessly create, customize, and launch interactive campaigns, eliminating the need for costly external agencies.

Lindt & Sprüngli, a global leader in premium chocolate manufacturing, leveraged Gamification Marketing to increase digital engagement, newsletter double opt-in (NL DOI) signups, and direct-to-consumer (D2C) e-commerce sales. By implementing impactful and engaging Gamification mechanics and campaigns into their existing marketing strategy, Lindt & Sprüngli successfully differentiated themselves in a crowded market and drove business growth.

The Austrian drugstore retailer BIPA faced challenges in the highly competitive sector of increasing basket size, customer frequency, and revenue. BIPA has already implemented various successful campaigns, which have generated valuable new customers and fostered engagement with existing ones. With their Spin the Wheel campaign, which attracted over 2.4 million participants and had a prize redemption rate of 61%, they created an almost viral campaign that improved their defined KPIs and triggered an immediate return on investment (ROl).

KFC Macedonia is part of the globally renowned KFC brand and is a worldwide leader in the fast-food industry. Known for delivering the iconic Kentucky Fried Chicken experience, KFC is recognized for combining its famous menu with a focus on local preferences in every country it operates. In Macedonia, as in many other countries, KFC continues to grow its presence by offering high-quality food and memorable customer experiences, making it a standout example of its successful global strategy.

SPAR Switzerland tapped into the significant potential of Gamification to invigorate their “SPAR Friends” loyalty program. Using this interactive marketing strategy, they aimed not just to momentarily capture the interest of their customers, but to deepen loyalty over the long term. Through the introduction of engaging game mechanisms tailored to promote their offerings, SPAR succeeded in enhancing customer attachment, further cementing the connection between consumers and the SPAR brand.

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Founded in 1940 in the U.S., McDonald’s has grown from a single drive-in in California to the world’s largest fast-food chain, serving over 69 million customers daily in 100 countries. In Switzerland, McDonald’s launched its first restaurant in Geneva in 1976 and has since integrated local tastes and Swiss quality ingredients. Today, McDonald’s Switzerland exemplifies the brand’s adaptability and commitment to local markets.

Founded in 1926 in Rikon, Switzerland, Kuhn Rikon has been at the forefront of revolutionizing kitchenware for nearly a century. This Swiss company is synonymous with precision, innovation, and design excellence in cookware and kitchen gadgets. Known best for their iconic pressure cookers, Kuhn Rikon’s products combine traditional Swiss craftsmanship with modern technological advancements. With an unwavering commitment to quality and sustainability, Kuhn Rikon provides functional kitchen tools while ensuring its global clientele an elegant, efficient, and enjoyable cooking experience.

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Today’s famous premium herbal liqueur was launched 80 years ago by Curt Mast. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide.

Bindella, based in Zurich, Switzerland, is a well-established company active in wine production, gastronomy, and real estate. Founded in 1909, Bindella has a long-standing tradition of excellence in viticulture and ecology. Their high-quality wines are produced under the motto “terra, vite, vita,” meaning “earth, vine, life.”

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Käthe Wohlfahrt is a traditional company from Rothenburg ob der Tauber, specializing in high-quality Christmas decorations. Since its founding in 1964 by Wilhelm and Käthe Wohlfahrt, it has become a market leader in this sector. The product range includes everything from intricate ornaments and lights to large figurines and Christmas pyramids. With over 30 stores in Germany, the USA, the United Kingdom, France, and Belgium, Käthe Wohlfahrt brings festive spirit to the world.

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Thurgau Bodensee Tourism has embraced the innovative approach of strategic Gamification to address the evolving challenges of the tourism industry and distinguish themselves from competing regions.

They recognized its transformative potential to elevate brand recognition and attract existing as well as new visitors by using Gamification to showcase unique regional offerings in a creative, interactive, and engaging way.

Gamification has proven to foster increased and prolonged customer engagement, build anticipation and excitement among potential tourists, and serve as a creative medium to highlight the region’s distinctive, diverse experiences.

Identifying a unique opportunity in the cyclical DIY industry, OBI Switzerland tapped into the innovative realm of Gamification, not just as a momentary marketing tool but as a cornerstone for building lasting customer loyalty. By implementing game elements into their diverse home improvement offerings online and in physical stores, OBI Switzerland revitalizes the traditional DIY shopping experience, enhancing the affinity between do-it-yourselfers and the trusted OBI brand.

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Recognizing the undeniable potential of Gamification for creating an immersive experience, Swisslos employed this interactive marketing strategy not just to momentarily engage players, but to nurture and establish long-term loyalty. By incorporating game mechanisms across both traditional and digital touchpoints, Swisslos successfully enhanced user engagement, bolstering the connection between consumers and the Swisslos brand.

Würth identified the profound potential of Gamification in reshaping the omnichannel retail experience, transforming it into an immersive journey that not only captivates customers but also solidifies their loyalty. By integrating game mechanics with their in-store and digital touchpoints, Würth succeeded in enhancing the attention customers paid to their offerings while simultaneously strengthening the bond between consumers and the iconic Würth brand.

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MPREIS recognized the immense potential of gamification to revolutionize marketing campaigns for seasonal events and holidays, turning them into extraordinary experiences that captivate customers and entice them to return. By incorporating game mechanics into their marketing strategies, they were able to significantly amplify the attention customer directed toward current special offers while simultaneously fostering a deeper connection between customers and the MPREIS brand.

Mattel, a renowned toy company based in the United States and the second-largest toy manufacturer globally, has consistently captivated young minds and brought immense joy to children worldwide. With an unwavering dedication to delivering exceptional products, Mattel not only aims to engage and educate parents about their diverse range of toys and the invaluable benefits they offer to children but also extends their focus to encompass all matters related to babies.

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TSG Hoffenheim is a renowned German football club with a loyal fan base. However, the most devoted fans, the season ticket holders, felt disadvantaged compared to new customers and event fans who received more attention with promotions, contests, and small gifts. The football club wanted to change this by creating a quiz specifically for the season ticket holders.

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BILLA, a leading supermarket chain in Austria, launched a two-stage gamified campaign to increase foot traffic and sales. The campaign, designed around an Olympic theme, engaged users with a virtual cycling race followed by a spin-the-wheel game for prizes. The results were impressive: 90% of users who registered for the second game completed it, and 70% of rewards were distributed, with a 25% redemption rate. The campaign achieved a 99% average game completion rate and a turn rate of 3.7x, showing strong engagement and user interaction.

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