Engadin Tourism operates as the organization promoting one of Switzerland’s most stunning destinations, Engadin. Nestled in the mesmerizing landscapes of the Swiss Alps, Engadin is celebrated for its breathtaking beauty and a wide array of outdoor and sports activities, offering unforgettable experiences for adventure enthusiasts and nature lovers alike.
From world-class skiing and snowboarding in winter to hiking, biking, and water sports in summer, the Engadin region caters to the diverse interests of sports fans and outdoor enthusiasts.
Engadin Tourism aims to highlight the region’s perfect blend of excitement and serenity, striving to create lasting memories and a compelling desire for visitors to return. They welcome everyone, from hardcore athletes to casual adventurers and families, showcasing the extensive range of experiences that Engadin has to offer.
As winter approached, Engadin Tourism faced the challenge of effectively marketing its variety of winter activities in the Swiss landscape, saturated with renowned ski resorts competing for the attention of winter enthusiasts.
Engadin’s marketing strategy needed to spotlight its diverse winter offerings and engage potential visitors interactively, ensuring the region resonated in their minds as they made their holiday decisions. In a sea of conventional promotional tactics, Engadin sought to rise above the noise with an innovative approach that would captivate and leave a lasting impression on potential visitors.
The aspiration was to create a unique, unforgettable interaction that would not only introduce prospective tourists to the many experiences available in the Engadin region but also foster a deeper connection and a sense of excitement that would position Engadin as the first choice for their winter holidays.
With the ambition to captivate potential visitors and underscore the allure of its varied ski regions, Engadin Tourism turned to the vibrant and interactive world of Gamification Marketing. They crafted a mesmerizing “Guess the Picture” campaign, in which players were challenged to identify one of the six ski regions within Engadin. If doing so successfully, they then had the chance to win a day pass to the ski region in Engadin. This prize served as a great incentive to encourage participation.
This campaign was not only a fun game but also a strategic mechanic of engagement and promotion. It allowed each ski region of Engadin to be promoted and resonate with the participants. The campaign was created to maintain prolonged user interaction, leading players to dive deep into the fascinating landscapes of Engadin’s ski resorts and create a memorable connection with each distinctive region.
In essence, by using Gamification Marketing, Engadin Tourism offered more than just playful interaction; they extended an interactive invitation and a vivid sneak peek into the beautiful winter sports resorts of Engadin, ultimately cultivating a more prosperous, more meaningful relationship between the visitors and the destination.
Due to their innovative campaign, Engadin Tourism experienced an overwhelming wave of success and engagement. The Guess the Picture game was played over 4,000 times, with an impressive 76% of players completing it, and more than 3,000 leads were generated.
But this campaign’s accomplishment isn’t just about statistics—it’s about the authentic, memorable interactions created between potential visitors and the varied ski regions of Engadin. The campaign served as an interactive exploration, allowing users to immerse themselves in the beautiful landscapes of Engadin’s different ski resorts, thus establishing a novel and enjoyable touchpoint with potential customers.
More than a mere marketing initiative, this campaign marked a refreshing change from traditional promotional strategies. Instead of pursuing overt sales tactics, Engadin Tourism extended a joyful and entertaining invitation, offering prospects a delightful way to discover the diverse and picturesque ski regions.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
