Engadin Tourism operates as the organization for one of Switzerland’s most exquisite tourist destinations, Engadin. Situated in the mesmerizing alpine landscape of the Swiss Alps, Engadin is renowned for its breathtaking beauty and abundant offerings in outdoor and sports activities, promising great experiences for adventure enthusiasts and nature lovers alike.
From world-class skiing and snowboarding in winter to hiking, biking, and water sports in summer, the Engadin region provides a wide variety of experiences that fulfil the cravings of sports fans.
Engadin Tourism, with its multifaceted offerings, strives to promote the splendid harmony of thrill and tranquility, aiming to leave visitors with unforgettable memories and an irresistible longing to return. They extend an inviting hand to all, from hardcore sports enthusiasts to leisure seekers and families, showcasing the exquisite range of experiences that the Engadin region has to offer.
As the winter season approached, Engadin Tourism faced the challenge of effectively marketing its variety of winter activities in the Swiss landscape saturated with renowned ski resorts competing for the attention of winter enthusiasts.
Engadin’s marketing strategy needed not just to spotlight its diverse winter offerings but also to engage potential visitors interactively, ensuring the region resonated in their minds as they made their holiday decisions. In a sea of conventional promotional tactics, Engadin sought to rise above the noise with an innovative approach that would captivate and leave a lasting impression on the minds of potential visitors.
The aspiration was to create a unique, unforgettable interaction that would not only introduce prospective tourists to the many experiences available in the Engadin region but also foster a deeper connection and a sense of excitement that would position Engadin as the first choice for their winter holidays.
With the ambition to captivate potential visitors and underscore the allure of its varied ski regions, Engadin Tourism turned to the vibrant and interactive world of gamification, utilizing Brame’s state-of-the-art software. They crafted a mesmerizing “Guess the Picture” campaign, in which players were challenged to identify one of the six ski regions within Engadin. If doing so successfully, they then had the chance to win a day pass to the ski region in Engadin. This prize served as a great incentive to encourage participation.
This campaign was not only a fun game but a strategic element of engagement and promotion, allowing each ski region of Engadin to be promoted and resonate with the participants. The campaign was created to maintain prolonged user interaction, leading players to dive deep into the fascinating landscapes of Engadin’s ski resorts and create a memorable connection with each distinctive region.
In essence, by using gamification, Engadin Tourism offered more than just playful interaction; they extended an interactive invitation, a vivid sneak peek into the beautiful winter sports resorts of Engadin, ultimately cultivating a richer, more meaningful relationship between the visitors and the destination.
Engadin Tourism experienced an overwhelming wave of success and engagement due to their innovative campaign. The “Guess the Picture” game was played over 4,000 times and more than 3,000 leads were generated.
But the accomplishment of this campaign isn’t just about statistics—it’s about the authentic, memorable interactions created between potential visitors and the varied ski regions of Engadin. The campaign served as an interactive exploration, allowing users to immerse themselves in the beautiful landscapes of Engadin’s different ski resorts, thus establishing a novel and enjoyable touchpoint with potential customers.
More than a mere marketing initiative, this campaign marked a refreshing change from traditional promotional strategies. Instead of pursuing overt sales tactics, Engadin Tourism extended a joyful and entertaining invitation, offering prospects a delightful way to discover the diverse and picturesque ski regions.
This subtle yet impactful approach allowed Engadin to leave a lasting imprint on the minds of prospective visitors and established the way for a deeper connection with the enchanting winter wonderlands of Engadin.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
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