How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns
EWZ (Elektrizitätswerk der Stadt Zürich) is Zurich’s leading municipal electricity utility, established over a century ago. As a pioneer in providing reliable energy solutions, EWZ has evolved beyond traditional electricity provision to become a forward-thinking leader in sustainable energy.
Committed to environmental stewardship, EWZ drives initiatives that support renewable energy sources and energy efficiency, contributing to a sustainable future for Zurich and its surrounding areas. Through investments in hydroelectric power, solar energy promotion, and advanced energy infrastructure development, EWZ exemplifies a modern utility’s role in addressing contemporary energy challenges.
Amidst the festive holiday season, EWZ aimed to extend its gratitude and appreciation to its dedicated workforce. Recognizing the importance of their employees, the company sought to go beyond traditional gestures like Christmas cards.
The challenge was twofold: First, to create an innovative and memorable gesture that would stand out and resonate deeply with employees. Second, to demonstrate that EWZ is not just a utility provider but a forward-thinking employer that values creativity, well-being, and engagement.
The goal was clear: to develop a contemporary and engaging way to show appreciation that would genuinely warm employees’ hearts and enhance EWZ’s reputation as an exceptional workplace.
Recognizing the potential of Gamification as a novel and engaging marketing strategy, EWZ chose to reinvent the way it showed appreciation to its employees during the holiday season. Collaborating with Brame, EWZ unveiled an interactive Advent Calendar that went beyond the traditional single-gift approach.
Over 24 days, employees were treated with various delightful surprises, a blend of enticing prizes, thought-provoking quizzes, and engaging activities. Each day’s reveal was an opportunity for EWZ to reward its staff and reinforce its innovative corporate culture.
This tailored approach provided daily excitement and anticipation. It reinforced the message that EWZ valued every single member of its team, celebrating them through a rich palette of engaging experiences throughout the festive season.
EWZ’s decision to use Gamification Marketing to express employee appreciation proved a resounding success. The Advent Calendar received immense enthusiasm, becoming a daily source of anticipation for many of the company’s staff. A notable byproduct of this was an uptick in engagement with the company’s Intranet; employees were frequenting it more and spent a longer time on it, subtly reinforcing EWZ’s image as an employer invested in its workforce’s well-being and engagement.
The numbers vividly depicted the campaign’s impact: the calendar attracted nearly 6,000 total visitors, with over 4,000 games played. Furthermore, the average return rate of 3.7 underscored the calendar’s charm, indicating that employees didn’t just visit once but were captivated enough to return several times. The overwhelmingly positive reception made the decision easy for the company; preparations for the Advent Calendar in the subsequent year were promptly set into motion, solidifying this innovative approach as an annual tradition.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
