Customer story

EWZ

This example of EWZ – the electricity company of the city of Zurich – shows how an advent calendar can be used creatively and successfully in employee marketing. The campaign not only set an innovative accent in internal communication but also almost doubled the traffic on the website.

The Challenge

By creating an Advent Calendar campaign, EWZ wanted to show their appreciation for their employees’ efforts. This approach was a fun and innovative substitute for their tradition of sending Christmas cards.

The Solution

EWZ used Brame’s software to create their advent calendar. They used the well-known 24-day format to tell entertaining stories, impart knowledge and offer great prizes behind every door.

The Results

The game caused great enthusiasm among the employees. On account of the game, the employees started engaging with the company’s Intranet more often, and used it for longer – which reinforced the image of EWZ as a company that cares deeply about its workforce. The resounding success of the campaign ensured EWZ to start planning the advent calendar for the next year as well.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.