Hostettler moto AG is a prominent division of the hostettler Group, a Swiss company deeply rooted in the motorcycle and automotive sectors. As one of Switzerland’s leading companies in the motorcycle industry, hostettler moto offers a comprehensive range of products and services, including motorcycles, parts, accessories, and clothing. Their dedication to quality and service ensures that both enthusiasts and professionals have access to top-tier products. Through strong collaborations with various brands and active involvement in the motorcycling community, hostettler moto has established itself as a trusted and go-to source for all things motorcycling.
The motorcycle industry has faced turbulent times recently, with a significant sales decline of approximately 7.4% sending shockwaves through the sector. As a leading player in Switzerland, hostettler moto was not immune to this downturn. The company recognized that traditional marketing strategies were no longer sufficient in this changed landscape. The challenge was multifaceted: not only did hostettler moto need to navigate the industry’s decline, but they also had to distinguish themselves in a highly competitive market, all while vying for a shrinking customer base.
For hostettler moto, the stakes were high. Sustaining and growing in a struggling industry required more than incremental adjustments—it demanded an innovative approach. The goal was clear: to elevate brand engagement and position hostettler moto as the go-to destination for all motorsport needs, ensuring loyalty from existing customers and attracting new ones.
With great effort and motivation to increase the visibility of the brand amidst the motorcycle season of 2023, hostettler moto leveraged the power of Gamification Marketing, collaborating with Brame to roll out an immersive driver game. Players were given the liberty to choose a bike for their ride in the game from the three iconic brands: Yamaha, Ducati, and Vespa. Each of these brands is a longstanding partner of hostettler moto, and their strategic incorporation served to showcase hostettler moto’s diverse motorcycle portfolio, subtly reminding players of the variety and diversity of their offerings.
However, the innovative marketing campaign continued beyond the finish line of the driver game. After the exhilarating drive, players were treated to a thrilling ‘spin the wheel’ game, where they could win attractive in-store vouchers. This clever transition from digital games to tangible rewards fostered a seamless bridge between online engagement and in-store sales. Through this dynamic approach, hostettler moto didn’t just provide entertainment; they crafted an experience, placing themselves firmly on the radar of both existing and potential motorcycle enthusiasts.
After launching their gamified campaign, hostettler moto witnessed a tremendous increase in user engagement and successfully fostered brand loyalty. Achieving a staggering game completion rate of over 92%, paired with an engagement time of 13 seconds, clearly showed that players loved the driver game. This impressive uptick in engagement translated directly to hostettler moto’s bottom line, registering a 4.7% revenue growth compared to the preceding year.
The attraction of in-store vouchers was vital to the campaign’s success. Longstanding customers were compelled to revisit the hostettler moto stores and treat themselves to products they might’ve been looking to buy for a longer time. At the same time, new visitors were welcomed to the stores and turned into fans quickly.
All in all, through this campaign, hostettler moto successfully transformed a gaming experience into a community-building initiative, fortifying its standing in the motorcycle marketplace.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.