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Customer story

hostettler moto AG

hostettler moto AG is part of the Hostettler Group, a Swiss company known for its involvement in the motorcycle and automotive sector. The group offers a wide range of products and services related to two-wheelers, including motorcycles, parts, accessories, clothing, and more.

hostettler moto stands as one of Switzerland’s leading companies in the motorcycle industry. With a strong commitment to quality and service, they offer a wide assortment of motorcycles, parts, and accessories, ensuring that enthusiasts and professionals alike have access to top-tier products. Their collaboration with various brands and active participation in the motorcycling community has solidified their reputation as a trusted and go-to source for all things related to motorcycling.

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The Challenge

The motorcycle industry has found itself in a shaky position in recent years. A general downturn, reflected in a significant decline in sales of approximately 7.4%, has sent shockwaves throughout the sector, and companies like hostettler moto haven’t been spared from the unrest. As one of Switzerland’s prominent players in the motorcycle arena, hostettler moto recognized that the traditional marketing strategies that once guaranteed success were no longer sufficient in this changed landscape. Their challenge was multifaceted: not only did they need to navigate the industry’s downturn, but they also had to find ways to distinguish themselves from a sea of competitors, all competing for a diminishing pool of customers.

For hostettler moto, the stakes were high. To sustain and grow in an industry facing such challenges required more than just incremental adjustments; it called for an innovative approach. The company needed a groundbreaking marketing strategy that would put them at the forefront of consumers’ minds. The overarching goal was clear: to increase the brand’s engagement levels, ensuring that both loyal and potential customers perceived hostettler moto as their primary destination for all motorsport needs.

The Solution

With great effort and motivation to increase the visibility of the brand amidst the motorcycle season of 2023, hostettler moto leveraged the power of gamification, collaborating with Brame to roll out an immersive driver game. Players were given the liberty to choose a bike for their ride in the game from the three iconic brands: Yamaha, Ducati, and Vespa. Each of these brands is a longstanding partner of hostettler moto, and their strategic incorporation served to showcase hostettler moto’s diverse motorcycle portfolio, subtly reminding players of the variety and diversity of their offerings.

However, the innovative marketing campaign continued beyond the finish line of the driver game. After the exhilarating drive, players were treated to a thrilling ‘spin the wheel’ game, where they could win attractive in-store vouchers. This clever transition from digital games to tangible rewards fostered a seamless bridge between online engagement and in-store sales. Through this dynamic approach, hostettler moto didn’t just provide entertainment; they crafted an experience, placing themselves firmly on the radar of both existing and potential motorcycle enthusiasts.

The Results

After launching their gamified campaign, hostettler moto witnessed a tremendous increase in user engagement and successfully fostered brand loyalty. Achieving a staggering game completion rate of over 92%, paired with an engagement time of 13 seconds, clearly showed that players loved the driver game. This impressive uptick in engagement translated directly to hostettler moto’s bottom line, registering a 4.7% revenue growth compared to the preceding year.

The attraction of in-store vouchers was vital to the campaign’s success. Longstanding customers were compelled to revisit the hostettler moto stores and treat themselves to products they might’ve been looking to buy for a longer time. At the same time, new visitors were welcomed to the stores and turned into fans quickly.

All in all, through this campaign, hostettler moto successfully transformed a gaming experience into a community-building initiative, fortifying its standing in the motorcycle marketplace.

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo