The hostettler moto AG is a long-established Swiss company that specializes in offering consultancy, servicing, and sales for premium motorcycles. To kick off the 2023 motorcycle season and to commence sales with a robust start, hostettler decided to launch a gamified marketing campaign, offering various partner prizes from Yamaha, Ducati, and Vespa.
The motorcycle industry has been facing a crisis in recent years, struggling to recover from a decline in sales of around 7.4%. To counter this trend and simultaneously increase the overall revenue, a brilliantly designed marketing campaign was developed, dedicated to the start of the motorcycle season 2023.
In the well designed motorcycle game, players had the chance to collect coins from esteemed partners such as Yamaha, Ducati, and Vespa, followed by a digital Spin The Wheel that offered enticing vouchers that were fitting to the season. The campaign was promoted through social media, the company’s in-house newsletter, the radio, and the website.
With a game completion rate of over 93% and an engagement time of 13 seconds, the company not only exceeded its defined KPIs but also managed to increase its revenue by 4.7% compared to the previous year. hostettler achieved this thanks to the captivating gameplay and the involvement of well-known partners and attractive prizes.
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